There is a likelihood of the organization losing the social identity and touch with the people among whom it is established who, as a social culture, should be part of its identity. This is seen from that lacking human face of the organizations and all that people encounter are machines and software. However, looking at the entire aspect with the postmodern theory perspective, there is always the temptation to believe that this is the right trend to follow. The post modern theory attempts to bring sense into the multifaceted and the highly dynamic business environment. According to Bryan C. (2004) postmodernism explains a series of breaks and continuations experienced within the contemporary community. It is based and argues for advancements, innovation, and adaptation to the contemporary dynamic goings on. This then means there are irreversible trends that the contemporary business environment tries to adapt to, this affect the service industry or sector as well hence the inevitable existence and continued expansion of self-service as portrayed by the theory.

The paper therefore will engage in...

It is expected that the research will find the effects of the self-service to the quality of the service rendered and the eventual effect to the labor market.
The central factor that propelled the interest in this topic is the belief that there can never be equal quality in the service provided by the physical human beings and that service provided by the machines and softwares. This conviction therefore needs a solid backing from the research that will be conducted with the postmodern theory in focus.

References

Bryan C., (2004). Post Modern Theory. Retrieved May 16, 2013 from http://comm.colorado.edu/~taylorbc/Postmodern%20Theory.pdf

Michael Palm (n.d). Outsourcing, Self-Service and the Telemobility of Work. New York University.

Karen Stocker, (n.d). Identity as Work: Changing Job Opportunities and Indigenous Identity in the Transition to a Tourist Economy. California State University, Bakersfield