" (Mishra, Kemmerer, and Shenoy, 2001) This technique has also been utilized in developing artificial intelligence and even used "in medical diagnosis, modeling portfolio risk and return, and new product development..." And are based on "probability theory." (Mishra, Kemmerer, and Shenoy, 2001) This method is reported to be one that increases the likelihood of gaining an understanding of the decision-making process of Venture Capitalists (VCs) and that has the capacity to lead to "more effective and efficient allocation of capital to the available projects." (Mishra, Kemmerer, and Shenoy, 2001) The following figure shows the raw causal mapping designed by Mishra, Kemmerer and Shenoy (2001).

Raw Causal Map of a VC's Decision Model

Source: Mishra, Kemmerer and Shenoy (2001)

It is clear from the factors listed in the above causal mapping that there are many and diverse factors that affect decision-making of the Venture Capitalist (VC) and it is precisely these varied factors affecting the VC decision-making process that the following study intends to explore.

Bibliography

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