Jones Blair Company Factual summary

Jones Blair Company is a privately owned organization that produces and distributes architectural paint. It renders most of its services to southwestern parts of America. More than fifty counties in Texas, Louisiana, Oklahoma, and New Mexico form the base where the company markets its sundry items and the paint.

The company's headquarters is at Dallas, Texas where most of its business activities are conducted. The company sells top architectural paint in terms of quality together with other accessories at the highest market price. The company is also involved in distributing original equipment manufacturing materials in the whole of United States of America and worldwide. Over the years, although the company's sales increased, the volumes remained constant.

Jones Blair Company is also facing various problems; however, it has strived to maintain its profit margin together with its overall growth. This has been achieved through the improvements of its sales volume in a more mature market than they have always done initially. Therefore, the company has to decide on which market to capture and improve their market share and its brand.

Case problem

Jones Blair Company being a small organization producing paints in southwestern parts of United States can sell its products to domestic and international markets. Because of the company's increased annual sales, their sales volume has stagnated due to the high costs in their products' research...

Evidently, this has made the company have fears of encountering some price plateau in its products as it seeks to remain competitive in the industry.
Jones Blair has to make significant decisions on how and where to market its architectural products besides the southern parts of America. In order to ensure that this problem is minimized, the company employs a number of sales representatives who manage its stock and other customer expectations in all its retail outlets. About five percent of the company's net earnings from sales are used in advertising, and this includes newspaper advertising and seasonal retail distribution. The other advertising budget is spent on corporate brand advertising, regional magazines, company's website, and other advertising costs of production.

Alternative solutions

Jones Blair as an organization has instituted some alternative measures in order to solve some of the marketing problems that it faces. First, an additional $350 is used in corporate advertising. This amount can be used to improve on customer's awareness on the company most of it being spent on television; its target being the Dallas Fort Worth area. The company's brand image is more salient; it can only be improved by enhancing advertisement techniques so that potential clients get enough information about the products in question.

Secondly, the company could minimize its products cost by twenty percent since their prices are extremely high. This is due to its products' high…