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Advertising has a significant role in this age of consumerism. Effective advertisement is crucial for the success of the business in this increasingly competitive world. We are witnessing a new genre in advertising and advertisements have evolved from being simple explanation of products to detailed graphical representations that depict all the fine and varied features of the products in a visually appealing manner. Today we are looking at advertisement as an art in itself, which reveals the hidden details of the products in an attractive manner that catches the attention of the consumer. Advancements in Computer graphics technology has taken advertising to a new heights with three-dimensional projection of products. Let us analyze how companies use graphics in advertisement as an important marketing strategy.
Graphics in Explanation of product features
As we know the purpose of advertising is to increase the awareness of the products among the consumers and to achieve a fair share in the market. Advertising is effective and achieves its purpose only when it is successful in reaching out to the customers. Graphical advertisement is the most effective form of advertising, as we all know there is much truth in the old saying, "a...
A good graphical description coupled with a catching caption makes all the difference between a mediocre and a successful sales campaign.
Use of graphics also makes it is easier to highlight all different varieties and the special features of the product. In fact the single graphical add portrays all the details about the company. The caption "Covered from front to rear" is pretty good and steals the attention of the viewer at the same time gives us an idea of the nature of the products of the company (Automobile protective accessories). Looking at this particular add of 'Weston automotives' the potential customer is well informed of the different categories of automobile accessories that the company deals with. Using a single visual presentation the company has managed to detail three different varieties of products namely the front guards, cargo management accessories and the Sidesteps. Furthermore using the graphical representation has enabled the presentation of different models of cars fitted with these different categories of accessories.…
Advertising Effectiveness and Consumer Memory The relationship between psychology and advertising is not a new one -- in fact, it is fundamental to the birth of modern advertising in America. Edward Bernays, the father of marketing, was the nephew of none other than Sigmund Freud, and used Freud's sense that "man was motivated by passion" to manipulate the senses of consumers and plant seeds of desire within consumer memory (Jones, 2000,
It is argued that while land tenure data can be instrumental in addressing land-related conflicts, much of the practical value is lost because of inconsistency of information and because information is not readily accessible, or cannot be combined to allow for greater depth of analysis. In practice, this means that policy-makers cannot make immediate use of the information that is available because additional time and expense are required either
Financial Markets and Institutions Role of Financial Markets Financial markets play a significant role in creating wealth in the United States. At the heart of this role is that financial markets facilitate the economically efficient allocation of capital. The holders of capital need places to invest that capital in a way that earns them a return, but they do not always have the best ideas with respect to how to use that
Advertising is Essentially a Negative Influence on Society: Generally, advertising has been part of economies across the globe since the commencement of trade as merchants have primarily sorted out the benefits of their goods in the marketplace. Some of the most common advertising means that were present in ancient advertisement include shop signs and broadsides in posts, walls, or trees. Since then advertising has continued to grow and develop to an
The development of customer insights and a focus on what the customer wants and needs is very important to create a good IMC, but even once customer needs are completely understood an ad agency will still be charged with the duty of coming up with the right ways to reach out to those customers (Eskilson, 2007). It is only then that a company can begin to grow and expand
Role of Marketing in Business Over the last several years, the role of marketing in business has been increasingly brought to the forefront. This is because a host of strategies have been introduced which are designed to improve the efficiency of firms. For marketing departments, this can result in drastic cuts in the sales force and funding. This is problematic, as it is making companies less productive. (Importance of Marketing 2005)