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Since, in the 1990s, many individuals were using computers for the first time due to the increased use of the Internet, this "friendly" focus helped them to sell their computers and gain footing in the market.
According to their ethical statement, the underlying the way Apple Computers do business is the fundamental principle: "use good judgment." Cooper (1995) states:
To give a context for using good judgment, they set forth some of the basic legal and ethical parameters under which Apple operates: 1.) Apple is a publicly held company, and as such, has a responsibility to its shareholders to pay constant attention to all legal and ethical boundaries and to comply with all applicable laws. 2.) Apple has the same obligation to the communities in which it does business and to the customers with whom it does business. In other words, decision-making in Apple aimed for consistency and balance when encountering any ethical issues. At the same time, Apple understands that each employee is responsible for his or her own actions. No one will be excused for misconduct directed or requested by someone else. Part of their job and ethical responsibility is to help enforce these ethical guidelines (p. 3).
Globalization
In today's world, globalization is key to a successful marketing strategy. Within this concept, the company needs to find its niche in...
Once this niche is discovered, a globalized focus on advertising can then be made. Apple has done an excellent job of providing a globalized advertising campaign, and since it products are so revolutionary and technologically, they are requested worldwide. Furthermore, as computers and technology become more and more important, Apple has been able to increase its sales by reaching out to a variety of countries with its advertising campaigns. Advertising on the Internet also plays a key role in globalization, and Apple has done a great job with that.
References
Apple Annual Report. (2010, December 1). Apple Computer Inc. 10-K Report. Retrieved May 21, 2011, from http://www.apple.com/investor/
Cooper, R. And Press, M. (1995). The Design Agenda, NJ: John Wiley & Sons, Ltd.
Davila, T. Epstein, M.J. And Shelton, R. (2006). Chapter 1: Driving Success: How you Innovate Determines what you Innovate. Making Innovation Work: How to Manage It, Measure It, and Profit from It, NY: Pearson Education, Inc.
Economist Intelligence Unit. (2006, November 20). World Technology: Key Player -- Apple. Retrieved May 21, 2011, from www.viewswire.com.
It is common for enterprise-level customers to get an 800 number and be asked to bring their systems into a store for support. When a corporation has literally thousands of them this is clearly not feasible, and it has only been recently that Apple has addressed this with an enterprise-level support plan. The bottom line is that Apple still attracts those workaholics looking for a cause to fully commit themselves
Apple Computer is one of the great corporate success stories of the past decade. On the back of a successive string of hit products, the company has experience rapid growth over the past several years. In its last fiscal year, ended 9/25/2010, Apple earned $14 billion on revenues of $65.2 billion (Apple Inc. Fiscal 2010 Form 10-K). These figures increased 70% and 52% respectively in fiscal 2010. Apple has a
Apple Inc. Company Analysis Current situation Currently, Apple Inc. focuses on designing, manufacturing, and marketing media and mobile devices, digital portable music players and personal computers. The company sells varied related services, software, networking solutions, digital application, content and peripherals. Products manufactured by the company include Mac, iPhone, iPod, Apple TV, different varieties of professional and consumer software, OSX and iOS operating systems, support and service offerings, as well as various iCloud
Business -- Apple Computers Historically, what was Apple's competitive advantage in the computer business? Apple's competitive advantage began almost immediately after the company's launch in 1976. Within months, the first 200 units produced by Jobs and Wozniak enabled them to secure venture capital to grow the firm into the leading producer of computers in a market that quickly grew to $1 billion in annual sales, of which Apple's Apple II product accounted
With their focus on moving from niche market to eventual cultural iconoclasm, Apple computers is on their way to supplanting the traditional technology powerhouses of the domestic computer industry. Externally, Apple is under consistent pressure from competitors to stay at the top of their market. Even though Apple has been the de facto winner within innovation and overall product quality, many other manufacturers are attempting to advance their own technology.
Apple Inc. Investment Analysis and Recommendations Apple Inc. is an American multinational company specializing in designing and producing mobile telecommunication devices that include iPhone, computer software and hardware, Apple TV, Apple Watch, iPod, and other electronic devices. Apple was incorporated and publicly registered in 1977. Headquartered in California, Apple is one of the most successful American companies in term of revenue with the annual revenue reaching $233.7 billion at the end