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Automotive Company: China
The automotive industry in China has seen significant growth over the last decades. The country's economic growth has increased the potential for the industry in t his market, since there is an increase in demand for passenger vehicles by general citizens. This has made the market favorable for new entrants, and for existing market participants to grow and prosper (Holweg, Luo, and Oliver, 2005). Currently, the company has 50 branches throughout the country, with plans to open more.
The automotive company in question then also operates in China, and is known as Chong Hu Motors. It generally provides non-commercial passenger vehicles to average citizens. The pricing is therefore also average to cater to the affordability of the market. Generally, representatives of the most popular models are offered, with the latest models being on display. The company also has a used vehicles department for citizens who are concerned with affordability. Vehicles that are not on display can be ordered. There is also an option to pre-order vehicles that have not yet reached the market.
Value Statement
The company is very concerned with providing value for money. In all its dealings with customers, employees are required to provide an honest assessment of the vehicle being purchased. Customers who seem uncertain are provided with a list of choices, comparing the benefits of the vehicles. All questions should be answered honestly and thoroughly, especially where used vehicles are concerned.
Furthermore, the finance department is also subject to regular auditing to ensure that the company's finances are being managed in an ethical and appropriate way.
Where business partner are concerned, all contracts and work are conducted according to a fully negotiated agreement. All parties concerned should be in agreement before contracts are signed. Long-term contracts with suppliers and…
Reference
Holweg, M., Luo, J., and Oliver, N. (2005, Aug.). The Past, Present and Future of China's Automotive Industry: A Value Chain Perspective. Retrieved from: http://www-innovation.jbs.cam.ac.uk/publications/downloads/holweg_past.pdf
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