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Automotive Parts Suppliers
Automotive Industry faced a serious decline in production in last few years resulting in concurrent decline in production of vehicle parts. Unfortunately the production and consumption of vehicle parts made in the U.S. declined more sharply than total sales of vehicles primarily because due to economic recession, people moved from big trucks and SUVs to smaller passenger cars. As consumption at home declined, exports of automotive parts increased dramatically from $42.7 billion in 2009 to $58.1 billion in 2010. At the same time imports of vehicle parts also increased as U.S. automobile companies started importing cheaper parts from Mexico, Canada, Germany, Japan and China. The combined imports from all these countries accounted for 78% of automotive vehicle parts imports. China was the most sought after country as imports from China for vehicle parts increased some 35%.
Suppliers in the U.S. faced a very challenging time during 2009 as automotive industry in the U.S. saw sharp decline in demand for new vehicles. Most automotive parts are produced for new vehicles but as demand for new vehicles decreased, so did the production of vehicles parts and thus U.S. suppliers had to work at 55% of their capacity level which was the breakeven point...
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The cause for decline was the sharp reduction in demand for new vehicles but suppliers faced a difficult time also because automakers started looking for cost efficient means of production which included importing parts from foreign suppliers. Many even moved their production abroad in order to cut costs. Suppliers in the U.S. also faced pressures from automakers to offer better prices and to take on more research and designing responsibilities. In an effort to meet these harsh demands, many suppliers had to resort to downsizing and capacity reduction. The competition posed by suppliers from abroad was also a major source of pressure for U.S. suppliers. Many foreign transplanted companies sought suppliers in their home countries and even U.S. automakers looked in other directions as pressure to cut costs increased.
Foreign suppliers have been the most fortunate in this scenario. As cost reduction pressures increased, automakers in the U.S. started looking for parts in foreign markets but what was even more surprisingly was the way foreign suppliers made inroads in the U.S. market. Instead of operating from their home countries, they also started establishing units in the U.S. thus making it much easier for automakers to get vehicle parts…
References
Bureau of Labor Statistics data using NAICS 3361, 3362, and 3363. http://data.bls.gov/PDQ/outside.jsp?survey=ce
Ross, Sativa, "Staring Down Commoditization," Aftermarket Business, 12/05.
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