Balanced Scorecard i attaching a case study answer question USING STRATEGY IMPLEMENTATION THEORY AND FRAMEWORK >>>Critically discuss benefits a balanced scorecard approach measuring monitoring performance, analyze BCom develop performance measures relate corporate goals.

Balanced scorecard: How it can help Bcom plc

The balanced scorecard approach

The balanced scorecard approach was developed, as its name implies, to give businesses a more 'balanced' way of evaluating their strengths and weaknesses. It suggests that organizations view themselves through four distinct lenses: the learning and growth perspective (which stresses 'soft' resources such as employee strengths and corporate culture); the business process perspective (metrics which see if the internal business processes are running well and business' products and services align with customer needs); the customer perspective (customers' satisfaction with the product or service price, quality, and style); and the financial perspective (profitability, risk-benefit analysis, and so forth) (Balanced scorecard basics, 2013, Balanced Scorecard).

In a competitive industry such as telecommunications, intelligent use of the balanced scorecard is essential. The British-based company Bcom plc, "was one of the first UK companies to develop Bluetooth® computer chips that allow electronic devices to communicate with each other using short-range wireless technology. A leading provider of personal wireless technology to consumer product manufacturers, Bcom operates in the UK semi-conductor industry" (Case study, n.d.: 1).

The learning and growth perspective

Fundamentally, as a technologically-driven company,...

New ideas are essential for the company to thrive and it must ensure that its employees are well-trained and have strong technology backgrounds." In a knowledge-worker organization, people -- the only repository of knowledge -- are the main resource. In the current climate of rapid technological change, it is becoming necessary for knowledge workers to be in a continuous learning mode" (Balanced scorecard basics, 2013, Balanced Scorecard). The balanced scorecard suggests using metrics to measure employee knowledge and performance. For example, does the knowledge base of employees fundamentally align with the types of products the company wishes to develop in the future? How many employees have advanced degrees and experience commensurate with the needs of the company? Do employees have a strong track record of developing innovations? Other metrics include the company's ability to secure top graduates and to retain them. Although employee quality can be the most intangible aspect of the balanced scorecard, "learning and growth constitute the essential foundation for success of any knowledge-worker organization" (Balanced scorecard basics, 2013, Balanced Scorecard). This is supported by the fact that the company has decided to increase its expenditures on R&D, to remain competitive within the industry and to support greater revenue growth, which is expected to fall from 30 to 25% in the coming year.
The business process perspective

Although having an inspiring mission is important, ultimately the business processes must support the products and services generated by the company in a positive fashion. "Metrics based on this…