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com was not their home page instead it was Google.com, digg.com and YouTube. It is important for corporations to take the time to keep up on what is showing up in the new social sites and search engines. New ideas that have arisen out of social media include: 1. Fish where the fish are. Don't build new communities and micro sites. Go where the people already are and 2. Keep fans most important. Coke has developed a social media strategy that revolves around 4Rs:
1. Review -- listen to what's being said
2. Respond -- what to respond to and who should respond.
3. Record -- create more convincing video content. It has been found that people are 7 -- 10 times more likely to click on a video than text.
4. Redirect. Search and SEO are very important. Make sure the right content is found when people search. User generated content is getting more search attention.
Coke's latest social media agenda for 2010 is Expedition 206 - Happiness Goes Around. They conducted a search online for three young people to be Happiness Ambassadors. These people will visit 206 countries in 365 days and report...
They'll be blogging and tweeting as they go (Social Media Tips from Coke, 2010).
The internal and external environments of an organization can have considerable impacts on the efficiencies of its human resources and on their management. For this reason managers must be conscious of the impact these environments and the changes occurring within them may have on the corporation as a whole (HRM Environment, 2010).
References
Eddy, Nathan. (2010). Xerox Mobile Print Solution Allows Procter and Gamble to Print from Smartphones. Retrieved August 21, 2010, from eWeek Web site:
http://www.eweek.com/c/a/Printers/Xerox-Mobile-Print-Solution-Allows-Procter-
Gamble-to-Print-from-Smartphones-660635/
HRM Environment. (2010). Retrieved August 21, 2010, from Docstoc Web site:
http://www.docstoc.com/docs/16135222/An-Organizations-External-and-Internal-
http://www.infocomgroup.net/falkow/?p=823
Corporate Social Responsibility There are various definitions aiming to explain what Corporate Social Responsibility (CSR) signifies. Because of the many ways in which this concept is interpreted by the millions of companies around this country, and the world, there is no consensus as to what CSR could truly mean. In other words, definitions vary depending upon the field examined, and the impact of a business' actions. Yet CSR is of vital
Corporate social responsibility is a set of business practices, which involve initiatives that benefit society. A firm's corporate social responsibility (CSR), may include a comprehensive array of tactics such as charity donations, implementation of 'greener', environmentally friendly business operations, and community participation. CSR is a way for companies to give back to society that can benefit not just the public, but also the brand and image of the company.
Additionally, it has been observed that whenever companies implement strategies of CSR, they do this not out of individual choice and desire, but as a result of imposed legislations. "All of these decisions are made under the mandatory legal rules embodied in employment and labor law, workplace safety law, environmental law, consumer protection law, and pension law. Such rules, because they often apply to all businesses, are not susceptible to
Abstract China has a unique background in terms of culture, accompanied with a fast-economic growth trajectory. The country has received a lot of attention on the international front in as far as their adoption of corporate social responsibility is concerned. The implementation of the same will greatly influence global sustainability. Thus, this paper seeks to explore ways in which CSR has paved way for growth economically in China from the onset
Product Placement in Console Games A growing body of research confirms that one of the best ways to reach male consumers aged 18 to 34 years is to place products in console games. Originally, game developers paid advertisers to include their products in games to lend them authenticity and realism, but advertisers are now paying game developers to have their products placed in popular console games. The introduction of online gaming
Corporate Social Responsibility and Environmental Ethics Abstract/Introduction -- No one can argue that the international business community is becoming more and more complex as a result of globalism. In turn, this complexity is driven by an increasing understanding of sustainability, going "green," and bringing ethical and moral philosophy into the business community. British Telecom, for instance, noted in 2007 that it had reduced its carbon footprint by 60% since 1996, setting