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¶ … business idea industry: My business idea Kombucha Vodka bottle . I call KB Nite. Research market trends industry. Write a paper APA format identifies business opportunity.
Business Opportunity for Kombucha
Indeed, a new business idea in the market is normally the basis for setting up a business. Entrepreneurship involves the identification of a gap in the market and providing the necessary product of service to fill that gap. In other cases, business ideas emanate from the need to improve the existing products in the market through innovation and quality improvement Bono, 2002.
Kombucha is certainly a good business idea in the market that can effectively address the need for people who are conscious about their health. It has been realized that most people are today becoming increasingly conscious about their health issues, and are therefore, reducing their intake of alcoholic drinks. In this regard, Kombucha which is a type of a fermented tea offers a very good solution as a drink...
Kombucha arises from the fact that the drink is basically an all-weather solution which can be consumed at any time unlike other drinks in competition. Moreover, market trends for such products have demonstrated a very high consumption rate that is increasing by the day. In this regard, Kombucha might therefore, capture the market within a short time of its introduction into the market. Nevertheless, before the introduction of the product in the market, it is important to conduct a thorough market research in order to discover whether Kombucha can certainly fill the gap realized in the market. This would call for brainstorming the idea with several stakeholders in the market and trying to develop the idea better than the existing products in the market. In the alcoholic or beverage industries, social trends are some of the most important determinants of the demand in the market. In this regard, the health concerns associated…
References
Bono, E. (2002). Opportunities: a handbook of business opportunity search. London: Associated Business Programmes.
Burch, J.G. (2001). Entrepreneurship. New York: Wiley.
Padoan, P., & Arzeni, S. (2010). SMEs, entrepreneurship, and innovation. Paris: OECD.
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