Business Model Mobile Salon the Main Objective Essay
- Length: 9 pages
- Sources: 5
- Subject: Business - Management
- Type: Essay
- Paper: #36284223
Excerpt from Essay :
Business Model: Mobile Salon
The main objective in relation to the execution of this research exercise is the formation of a mobile hair and beauty salon. The main reason behind this idea is an encounter I would never forget. I had to attend to a special function in the office thus the need to have my hair done. Since I was tired, I decided to have a rest on my couch for about ten minutes. This proved to be costly since I managed to wake up at 9:00 PM. The salons had been closed until 10.00am the following morning thus lack of an opportunity to have my hair done. I thought about an effective and efficient approach to offer valuable solution for women in the similar situation. According to examination by Schaper et al., numerous business ideas emanate from personal experiences or problems.
Critical examination of the research activities indicate that numerous women in the society suffer from lack of sufficient time to make their hair. Most individuals also do not like the smell of the salon. This is because of the essence of numerous activities in the context of the salons as different consumers visit with diverse needs and preferences. Mobile salon proves to be an effective and efficient approach towards minimization of the problems facing women while visiting salons to have their hair done. This is because of the opportunity to clients to have their hair done comfortably at their residential homes (Rooney 2012, p. 42).
The business entity will focus on the combination of hairdressing and beauty therapy with the aim of maximizing available opportunities. It is critical to note that individuals want to buy more than they available products in the market do. According to Clawson, in order to enhance the growth and development of the business entity, it is ideal to add new products and services. The opportunity for the Mobile Salon will offer hair vitamins therapy for the aging population and young men without the courage to seek therapies in the context of physical stores. This is essential and beneficial because of the opportunity for the consumers to enjoy these services at the comfort of their homes. This is an indication that business will have long-term consumers thus stability with reference to profitability levels of the organization towards the achievement of the goals and objectives. The organization will practice diversity in the future with the aim of increasing its revenues and profits through involvement in weddings and occasions. The business will introduce aspects such as hair cuts for women and gents thus an opportunity for the maximization of the available products and services for the increment of revenues and profit levels. In Australia, most salons deal with consumers visiting the store thus limitation of the provision of services to the customers. Introduction of mobile salon in the context of Australia will enhance maximization of the opportunities in relation to tapping the untapped market with reference to service and product delivery at residential homes.
The most important consideration of the business plan is to earn a profit while minimizing costs of operation. In the calculation of the profits, total expenses are deducted from total revenues thus implementation of three levels of profits: gross profit, operating profit, and net profit. Net profit refers revenues less costs of operations including taxes and financial costs such as interests. Gross profit refers to total revenues less cost of sales within the stated period. Operating profit refers to total revenues less cost of sales and fixed costs.
It is essential to note that organizations have the ability to attain competitive advantage with implementation of core competencies. According to analysis by Hanson et al., resources are vital in the achievement of competitive advantage thus enhancing the performance of the organization within the market and industry of operation. Mobile Salon will achieve competitive advantage through its unique and implementation of valuable core competencies.
Operations & Productions
Production and operations management focuses on the transformation of the production and operational inputs into production of output distributed with the aim of addressing the needs and preferences of the consumers (Mokhtari et al. 2012, p. 5378). The main objective of the mobile salon is to focus on addressing the needs and preferences of the consumers thus an opportunity for maximization of the inputs into production of valuable products and services. This is critical in offering services to the consumers at their homes thus minimization of various problems and negative implications of salons in the context of Australia. Operations and production management focuses on three critical stages: inputs, transformation process, and inputs. This process is normally referred to as the conversion process or production process with the aim of addressing the needs and preferences of the target audiences. Production and operation management focuses on the integration of interdependent tasks enhancing the performance of the organization. The organization will focus on five critical aspects of operations and product management.
Mobile Salon in the context of Australia will focus on the promotion and marketing of valuable products essential in addressing the needs and preferences of the consumers experiencing problems while visiting salons (Schniederjans et al. 2012, p. 3981). The role of the operations and production management will focus on the production and distribution of essential products in accordance with the plan. This is an indication of enhancing the performance of the organization through adherence to various factors such as delivery dates, production costs, quantity, reliability, and quality in relation to operations and production of the organization (Kumar & Suresh 2009, p. 478).
In order to enhance the development and integration of products in addressing the needs and preferences of the consumers, it is ideal to focus on the integration of valuable plant of some kind. The plant will comprise of fixed assets of the business encounter. In the determination of the plant applicable in the context of the Mobile Salon, it is vital to focus on various factors within the management of the new business. Such factors include future demand, design, layout, productivity, maintenance, and reliability of the equipment in the provision and delivery of services to the consumers.
Organizations focus on the implementation of various methods in the production and distribution of its products and services to the consumers. It is ideal for the management of the organization to adopt and implement accurate and efficient processes in relation to distribution and production of its products and services with the aim of addressing the needs and preferences of the consumers. Mobile Salon will focus on the implementation of valuable process in the provision of salon services at the comfort of residential homes of out esteem consumers. This is through consideration of various factors such as available skills, capacity, cost of production, maintenance costs/requirements, production type, and layout of the plant and equipment in the provision of services and products to the consumers at their homes. Mobile Salon will execute processes such as email marketing and billboard promotions with the aim of enhancing the volume of consumers translated into increment in the revenues and profit levels at the end of the financial year. Another focus of the production and operation management in relation to the processes of delivery and production is the aspect of safety. This relates to the safety of the consumers and clients while satisfying their needs and preferences within the market and industry of operation.
The production program focuses on the examination of dates and times in relation to production and delivery of products and services to the consumers. Management of the organization will address various factors while integrating programs into the delivery of services and products to the consumers. This is through focusing on purchasing patterns, cash flow, availability of storage, and aspects of transportation. This will enhance effectiveness and efficiency in the service delivery to the consumers at the comfort of their homes thus an opportunity for minimization of the problems facing customers while visiting salons in Australia.
Production and operations management within the context of an organization must address the concept of individuals. This is because production relies on the people, their skills, experience, and motivation. There is variation in the experience, motivation, and skills of the individuals focusing on the achievement of the goals and objectives of the business entity. It is ideal to focus or align production process and techniques to the needs and preferences of the employees. It is vital to note that the management of the Mobile Salon will focus on the implementation of people-related decisions thus enhancing the performance towards the achievement of competitive advantage. This is through addressing wages, salaries, training, safety, working conditions, and unionisation, leadership, and communication factors with the aim of improving chances of addressing the goals of the organization.
In order to enhance our operations in the context of Australia, it would be vital to conduct and execute accurate and effective promotion and marketing techniques. One of the most effective aspects of enhancing the performance of the mobile…