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Clow, K, & Black, D Integrated Advertising, Promotion, Marketing Communication, 5th Edition (Global), Pearson Publishing (2012). ISBN 978-0-273-75328-5 Case: - Fast Food War Singapore I a paper case
Write a brief description of the organization you selected and the ethical issue it faces. Using the classical concepts of ethics and responsibility, explain why this is an ethical issue and how it could be addressed by the organization.
Public and nonprofit organizations are provided with guidelines for acceptable behavior by business ethics. Such guidelines are employed in strategy formulation and the regular business operations. Enacting an ethics program helps business organizations avoid and prevent employee misconduct coupled with tarnished company reputation. Business organizations are bound to moral responsibilities to its stake holders including customers, employees, vendors, loyal customers and the community at large. Self-interest is an independent concept for many business organizations though it still calls...
By imposing fines, spoiling the organization's reputation, and the loss of license. There are many ethical issues that are a major concern to business organizations. This paper reviews discrimination as one of the imminent ethical issues.
Most households, as well as business ventures, rely on internet and computers in order to run their business dealings. This business organization offers at home or business technological services such maintenance, internet connectivity and online subscription services, technology consultant services for common problems associated with technology and telephone and TV cable services. Besides service provision, the business is also a retain hub where there is the sale of mobile phones and their gadgets, computers and computer gadgets. Over time, the company has been facing discrimination as a strong ethical problem along several dimensions.
Discrimination involves illicitly distinguishing…
Discrimination involves illicitly distinguishing of people basing on prejudice or other invidious or morally disgraceful attitude which could otherwise be done basing on individual merit (Velasquez, 2006, p. 307). Both the profit and nonprofit organizations should eliminate discrimination in the work place by the development of an Affirmative Action plan (Terry L. Cooper 2012). This type of program helps organizations comply with procedures against discrimination. It is designed to help in promotion of minorities respective to the available workforce. The Kantian Theory states that human should be treated as ends and should never be used as mere means. The concept in this is that individuals have the moral duty to treat each other as free persons and with equality (Velasquez, 2006, p. 321).
Marketing is essential to every business organization. The fact that everyone is a consumer in the market, we frequently interact with the business directly (Boatright, 2009, p. 272). Common ethical problems in marketing concerns three major concepts: fairness, freedom and well-being (Boatright, 2009, p. 274). The business' consumers should rightfully content of what they are buying and other necessary information that should be contained in the product label. Product pricing should reflect real goods' value to avoid actions driving against ethics.
It is the customers' right to be informed on what they are buying. All the necessary product information should be included on the label. Pricing of the product to reflect the real value of goods is essential to avoid unethical actions against ethics (price discrimination). The organization should eliminate price discrimination and promote fairness by offering the same costs for every customer. The use of deceptive advertisements, as well as marketing practices, is a form of customer discrimination. This involves the use of false or misleading
Human Resource Management Julie Clow's The Work Revolution: Freedom and Excellence for All, begins with an analysis of the traditional methods and ideologies for work within a corporate setting. The author spends the first two chapters of this manuscript recounting the staid, limited roles of managers and workers, emphasizing the conventionality and conformity to which both typically adhere. In many ways, this part of the book is the most insightful, since
K-Swiss Inc. Allocated Costs K-Swiss has operations on numerous continents with multi-level departmental responsibilities for product and brand management. K-Swiss (2010) divisions create and manage product and thus acquire allocated costs associated with the manufacture and sale. "Adidas and Reebok -- and to a lesser extent New Balance and K-Swiss saw big increases in orders from Foot Locker, Adidas, Reebok and K-Swiss all report robust sales and big increases in their
K-Mart's Bankruptcy -- a Case Study Why did the store synonymous with low prices for relatively high quality, the famed purveyor of blue-light specials, fall into dissolution and financial despondency and eventual bankruptcy in January of 2002? (CNN, 2002) The fall of Kmart the mega-store cannot be pinned simply to single internal or external phenomena, although the company was misguided and mismanaged on multiple levels, and the economy was enduring one
Lesson Plan Amp; Reflection I didn't know what state you are in so was unable to do state/district standards! Lesson Plan Age/Grade Range; Developmental Level(s): 7-8/2nd Grade; Below grade level Anticipated Lesson Duration: 45 Minutes Lesson Foundations Pre-assessment (including cognitive and noncognitive measures): All students are reading below grade level (5-7 months) as measured by standardized assessments and teacher observation Curricular Focus, Theme, or Subject Area: Reading: Fluency, word recognition, and comprehension State/District Standards: Learning Objectives: Students will develop
Branding in Service Markets Amp Aim And Objectives Themes for AMP Characteristics Composing Branding Concept Branding Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Categories and Themes Branding Theory Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Branding Concept Characteristics Characteristics Composing Branding Concept Sampling of Studies Reviewed Evolution of Branding Theory Evolution of Marketing Service-Brand-Relationship-Value Triangle Brand Identity, Position & Image Just as marketing increasingly influences most aspects of the consumer's lives, brands
This story clearly outlines the level of difference and separation that is experienced by many members of the African-American community in a variety of ways, and most clearly deals with the economic impact and institutional nature of the racism this community has experienced. Another very interesting perspective is provided in McPherson's memoir regarding his own experiences, Crabcakes (1999). Many different episodes reflecting sometimes subtle and sometimes quite obvious differences in