Communication Kraft Foods Study Effective essay

Download this essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from essay:

The fourth C. is contagiousness. In communications, contagiousness is good. One wants their viewers to catch the message, run with it, and spread it around. In order to be contagious, a message has to be lively, new, dissimilar, and unforgettable. It should also suggest a bright emotional reaction, have talk prospective, inspire the target to do something, and draw out a comprehensible response (Albanese, 2011).

When it comes to advertising in regards to children the advertising industry has acknowledged a need to be aware of:

The special sensitivities involved in communicating to kids

The diverse stages of development the child goes through in its social environment

The lack of understanding the child has and its limited ability to measure the trustworthiness of messages it receives from the media

The significance for concern when appealing to the creative capabilities of younger kids

The important roles of parents and their accountability in the education of their kids

The realism that advertising plays a normal and essential part of any kid's intellectual growth and the need to make sure that children understand the actuality of the world in which they live (Ethical Guidelines for Advertising to Children, n.d.).

It appears that Kraft evaluated the message that they were sending and decided it might not be being received as they would like it to be. In 2005, Kraft proclaimed that it would stop advertising some products to kids under the age of twelve. These goods included regular Kool-Aid beverages, Oreo and Chips Ahoy cookies, several Post children's cereals and some assortments of its Lunchables lunch packages. These favorites can still be found in stores, but Kraft said it would no longer be aiming at kids with television, radio, and print ads for these products (Case 6-3 Kraft Foods, Inc.: The Cost of Advertising on Children's Waistlines, 2006). Kraft is doing parents a big favor by distinguishing that foods of reduced dietary quality should not be advertised to children. By setting nutrition values for foods advertised to six to eleven-year-olds, Kraft will make it a little easier to decrease kids' consumption of products high in calories, saturated and trans fat or added sugars. Kraft has taken a significant first stride. The next should be to make stronger its sodium values, limit advertising to children twelve to seventeen, and expand its marketing strategies to cartoon characters on packages, advergames on the Internet, contests, and other kinds of marketing (Wootan, 2005).

Future Research

It is important that in the future there be more research done on how advertising is received by listeners. It is important for companies to know that what they are trying to say is getting across in the right way (The Teaching and Learning of Listening: A Survival Skill for First-Year Students, n.d.). Listening is sometimes a very hard thing to do and people often miss what is really trying to be communicated to them. Companies can ill afford for their advertising to be misinterpreted as it almost always affects their bottom line. Advertising should be reviewed constantly so that there is no doubt that the intended message is getting across and that nothing changes along the way to alter this. If problems are found then they should be fixed immediately in order to deter any future issues. Advertising can transit powerful messages and companies should always make sure that what they want to say is what is really being heard.


Advertising as Effective communication? (2011). Retrieved from

Albanese, Isabelle. (2011). How to Make Your Messages Memorable. Retrieved from

Anderson, Arnold. (2011). 7 C's of Effective Business Communication. Retrieved from

Case 6-3 Kraft Foods, Inc.: The Cost of Advertising on Children's Waistlines. (2006). Retrieved


Ethical Guidelines for Advertising to Children. (n.d.). Retrieved from


Guidelines on the Organizational Communication Process within and beyond Autonomous

Hospitals, (n.d.). Retrieved from

The Elements of a Good Advertisement. (2009). Retrieved from


The Process of Listening. (n.d.). Retrieved from

The Teaching and Learning of Listening: A Survival Skill for First-Year Students. (n.d.).

Retrieved from

Wootan, Margo G. (2005). Kraft Advertising-to-Kids Policy Applauded. Retrieved from[continue]

Cite This Essay:

"Communication Kraft Foods Study Effective" (2011, June 11) Retrieved December 1, 2016, from

"Communication Kraft Foods Study Effective" 11 June 2011. Web.1 December. 2016. <>

"Communication Kraft Foods Study Effective", 11 June 2011, Accessed.1 December. 2016,

Other Documents Pertaining To This Topic

  • Kraft Case Study

    Kraft Summary The author of this response is to find out some details and information about the company Kraft Foods. Indeed, the facets and characteristics that will be summarized and described will include the organization's structure, how centralized it is or is not, the lines of authority and communication as well as the teams, committees and task forces that make up the organization. Next up will be the systems of Kraft

  • Kraft Foods Inc

    Applied Operations Kraft Foods Kraft Foods, Inc. Kraft Foods Kraft Foods An American Firm, Kraft foods Incorporation is a grocery manufacturing and confectionary firm formed in 2012. In the Chicago suburb, Northfield, Illinois is a place where headquarter of Kraft Foods Group is established. The organization is formed by demerger. Mondelez International was the new name of the demerger from Kraft Foods (About Kraft, 2012). In turn, Mondelez is a confectionary company and multinational snack

  • Strategy Implementation at Kraft Foods Strategy Implementation

    Strategy Implementation at Kraft Foods Strategy Implementation at Krafts Foods This paper presents an analysis of the strategy implementation at Kraft Foods by analyzing different internal processes and systems which can impact the strategy implementation process in a positive or negative way. It includes an analysis of the people, processes, systems, and culture at Kraft Foods and evaluates their contributions, impacts, and strategic fit with its mission, strategy, and corporate principles. This paper

  • Seneca Foods Strategy

    Seneca Foods was founded in 1949 and is a producer of canned, frozen and bottled foods for the supermarket trade, often under store labels. In 2013, Seneca posted $1.27 billion in sales and net income of $41.4 million. The company is in the mature stage of growth for both itself and the industry, growing mainly with increases in population and inflation. The company's operations are subject to variability from weather,

  • Pepsico Training and Development Pepsico

    Thus, stimulation provides the realistic environment by allowing trainee to make mistake in a safe environment. The learning cycle is shortening because it provides immediate feedback. However, the training through stimulation may be time-consuming to implement for employee operating heavy machines. Computer-based Learning Despite the benefits that organizations could derive from traditional training method, the computer-based training method is growing. The computer-based training method involves delivery training content through internet, WAN/LAN technology,

  • Outsourcing of Strategic it as

    Once the outsourcing agreement ends, it is possible for the supplier to sell the information to the client's competitors (Schniederjans, Schniederjans and Schniederjans, 2005) It would require long periods of time for the outsourcing operations to be implemented and retrieve the desired results The organizational change generated mutations in the organizational culture and stood increased chances of being welcomed with reticence on the part of the Unilever employees It would be necessary

  • Teamwork the Important Features Influencing the Magnitude

    Teamwork The important features influencing the magnitude and composition of a team are quantity, type, and intricacy of the assignment concerned. Involvement in work is increasingly regarded a privilege of individuals in the offices and a manner to render establishments increasingly effectual and prolific. (Williams, 1996) Though a team must all the time possess sufficient members to deal with the tasks and not leave the associates experiencing subdued, a bloated workforce

Read Full Essay
Copyright 2016 . All Rights Reserved