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Cisco's Community Outreach Is Considered Exceptional
From their leadership in philanthropy in the Silicon Valley to the continued efforts to contribute to their newest subsidiary in Australia (Redmond, 2005) Cisco is considered to be one of the most transparent and trustworthy companies involved in CSR programs. It is also one of the only companies to create a report that discusses the returns on their investments in CSR programs, including the number of children who have been able to participate in Head Start Programs, obtain free laptops, and also get free lunches. The company's efforts in Australia specifically to support communities they are part of have also made a major difference in the lives of the disadvantaged. Cisco has been able to do this through a common set of best practices and methodologies that concentrate on measuring the return on their investments in CSR programs.
Conclusion
As these two examples illustrate, when senior management is in agreement with and...
These are the two most critical aspects of CSR program effectiveness that provide evidence of them being more than just being public relations or branding strategies to improve companies reputations. As these two examples illustrate, they can deliver significant results over time when there is accountability for performance.
References
Elena Bonfiglioli, Lance Moir, Veronique Ambrosini. (2006). Developing the wider role of business in society: the experience of Microsoft in developing training and supporting employability. Corporate Governance, 6(4), 401-408.
Prabu David, Susan Kline, Yang Dai. (2005). Corporate Social Responsibility Practices, Corporate Identity, and Purchase Intention: A Dual-Process Model. Journal of Public Relations Research, 17(3), 291-313.
Louise Redmond. (2005). Cisco Systems: Global Programme: Local Impact. The Journal of Corporate Citizenship,(17), 69-78.
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