Note: Sample below may appear distorted but all corresponding word document files contain proper formattingExcerpt from essay:
However, the actual crisis could also become a good opportunity to show how the company actually cares about its social responsibilities. On one hand, outsourcing had not been done only to increase the company's profits, but it was done so as to be able to benefit the local community, offer jobs to the Chinese people and increase the overall living standards in that country. At the same time, outsourcing to China also meant training and investment in people, making them better adapted to the global working environment and providing them with an increased opportunity to participate more actively on the job market. Finally, outsourcing to China also meant a positive impact on the community. Other then this, the company needs to make sure that it associates its image with CSR by focusing on a certain event that has grasped the attention of the world. Such an event is the Sichuan earthquake
This part of the memorandum will describe the proposed actions for the CSR program that Mattel. There are two important issues that the company needs to focus on: (1) connecting the ideas presented in the previous paragraphs to the situation in Sichuan and (2) using the appropriate communication strategy in order to ensure that the world finds out about Mattel's action.
(1) as mentioned, the company should attempt to associate the idea of outsourcing with the benefits that such an action brings to China and, in this case, more notably, to the Sichuan area, affected by the earthquake. The first action could be opening a new production unit in the respective region. This would bring jobs to an area that has been economically affected by the earthquake. Creating jobs will also increase the standards of living in the Sichuan region.
On the other hand, the company can play an active role in rebuilding the area by allocating a small part of the profits made in China to the reconstruction process. For this, the company can team up with the Chinese government and identify together the areas and segments where Mattel's involvement can actually make a difference. The financial effort could be directed towards rebuilding some of the houses, perhaps some of the schools, turning the CSR campaign in a campaign that will advertise focusing on education. For this, the company can also cooperate with teachers in order to identify other educational programs where Mattel can invest.
From a public relations perspective, involving upper management should be a move aimed at increasing the awareness of CSR with the population. Our company can capitalize on the fact that people will associate upper management involvement with the importance of CSR for our company. Upper management involvement means that one of the managers will have the supervising and coordinating job from Mattel, while the actual developments on the ground can be supervised by one of the local managers.
(2) the communication strategy will need to be targeted at a global level, not only in China, and will use all available communication channels: the Internet, media and any other means. The communication campaign will need to touch on several elements, including what Mattel is doing, how the CSR strategy ties into its overall strategy (and here one will need to emphasize the Mattel values and tie it to the educational component) and how that brings added value to the citizens in Sichuan. A successful communication strategy (and the deliverables will need to be checked every couple of months) will need to have an impact on all these areas. The communication strategy will also focus on how Matel's effort is completing governmental effort to rebuild the infrastructure in Sichuan.
As a call for action, use the company's outsourcing policies to China to increase awareness of the positive effect this has on the Chinese society.
How? Use contributions to the area affected by the Sichuan earthquake, an event very much in the news, to make the company visible and increase its positive perception.
When? Throughout the next 1-2 years, with monitoring every 3 months.
Why? Increase positive company profile and, overall, business opportunities.
1. Porter, Michael; Kramer, Mark. Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review. 2006
2. Zadek, Simon. The Path to Corporate Responsibility. Harvard Business Review. 2004
3. Porter, Michael; Kramer, Mark. The Competitive Advantage of Corporate Philanthropy. Harvard Business Review.…[continue]
"Corporate Social Responsibility Memo Chief" (2009, October 18) Retrieved October 27, 2016, from http://www.paperdue.com/essay/corporate-social-responsibility-memo-chief-18525
"Corporate Social Responsibility Memo Chief" 18 October 2009. Web.27 October. 2016. <http://www.paperdue.com/essay/corporate-social-responsibility-memo-chief-18525>
"Corporate Social Responsibility Memo Chief", 18 October 2009, Accessed.27 October. 2016, http://www.paperdue.com/essay/corporate-social-responsibility-memo-chief-18525
To critically investigate the current state of international business relationship development literature. 2. To explore the characteristics that determines sustainable international business relationships within the Libyan business context-from the Libyan point-of-view. 3. To present a model based on the findings from the two objectives above. This model will serve two main functions: (I). It will help fill in gaps in the current literature relating to the development and maintenance of business
The company conducts research and development on several programs such as on-site warfare testing, and laboratory research for the next generation aircrafts. The company also conducts R&D on the application of new technologies to build aircraft and submarines as well as implementing effective R&D on mechanical and electrical system for the new equipment. Despite the competitive strategic advantages that the company is enjoying, there are external environment affecting the business
Management Action and Productivity Businesses in developed countries tend to think of Corporate Social Responsibility (CSR) as a characteristic that is centered in their own businesses or, failing that, situated in the industries of wealthier nations. The CSR movement is substantively skewed in the direction of the developed world where the motivation for adopting a CSR initiative is driven more by altruism -- or "enlightened self-interest" (Vogel 2006: 18) -- than
Business Ethics Focus on Merrill Lynch According to Laura Hartman and her co-writer, Joe Desjardins in the work entitled "Business Ethics: Decision Making for Personal Integrity & Social Responsibility" philosophical ethics may be clearly differentiated from theological ethics because theological ethics attempted to disseminate the well-being of an individual on a religious basis while the ethics of an individual's philosophy is such that provisions of justifications that can be applied to
Managing All Stakeholders in the Context of a Merger Process Review of the Relevant Literature Types of Mergers Identifying All Stakeholders in a Given Business Strategic Market Factors Driving Merger Activity Selection Process for Merger Candidates Summary, Conclusion, and Recommendations The Challenge of Managing All Stakeholders in the Context of a Merger Process Mergers and acquisitions became central features of organizational life in the last part of the 20th century, particularly as organizations seek to establish and
Policy Problem & Proposal Policy Problem The United States faces a $1.4 trillion national deficit, and partisan debate about how to address it is threatening economic stability on top of the shaky "recovery" from the 2009 financial crisis. Yet American corporations continue to enjoy tax loopholes that reduce their taxes to unprecedented low levels. Republicans argue that corporations must retain their preferred tax status in order to maintain and create jobs. This
Employment-at-will doctrine is a term used in the labor law referring to a contractual relationship where an employer can dismiss an employee for any reason and without a warning. When a worker is recognized as being hired based on the employment-at-will doctrine, the court does not grant the employee any claim for loss associated with the dismissal. This rule has been justified by the fact that employees may similarly leave