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eCommerce & Marketing Plan
The first thought is that the Zoo might have a faulty measurement process. It seems unreasonable that they would have 90% of the 50-200 miles radius captured but only 13% of the 20-50-mile radius. This is not mentioned in the text but certainly this type of gross discrepancy should stand out and be investigated. How does the Zoo get these figures and how reliable are these sources? If they are derived from Internet site usage, do the figures result from an ISP in the 50-200-mile radius who users show up as being from that area no matter where they are physically situated? Such things should be investigated. However, if the figures are correct there are a number of important things to consider as far as Internet marketing strategy is concerned.
If you build it, they will come certainly does not hold in this instance. On a fundamental level, the Zoo has a website that, if their assumptions are correct, is not attractive to a segment of the...
They have not built a website that attracts that particular audience. It is important, then, to develop an understanding of why the site does not appeal to that particular audience. It is worth considering a number of variables, including demographics and psychographics. A study of that characteristics of that area compared with the other two areas might help the Zoo to understand why it is failing to attract that market.
When a specific geographic area or demographic group can be isolated for targeting, the Zoo can utilize special promotions to help drive traffic. Online contests are valuable for generating interest in a product or service among any target market. One of the reasons that special promotions are so valuable is that they have relatively high potential to go viral. A well-constructed promotion sells itself, by compelling users to spread the word about the promotion. In this case, the promotion needs to engage users to spread the word about the Zoo…
E-Commerce Marketing Plan This marketing plan has been developed for a unique business model that facilitates transactions between people who would like to buy and sell homemade art. Although the website functions much like EBay, the online auction giant, it is targeted at a far narrower niche. Given that the target market represents such a narrow niche, the marketing strategy to promote this site must be creative as well as utilize
Well-designed CMS sites allow for highly effective ways to create frequent updates to a site without any confusion over which version is the most current. CMS design can also make it easier for a company to implement an integrated IT strategy. This is a direction that more and more companies are taking. Flash and Video In addition to what can be described as a purely technical advantage that MocFish has over
E-Commerce Marketing Plan Nielsen Media Research was founded in the 1920s by Arthur Nielsen and it focused on assessing the success of advertisements within the consumer markets. During the following decade, the organization commenced to assess the success and popularity of radio programs. The means in which the organization assessed the ratings of television programs evolved and these were eventually applied to compute the ratings of television programs. Today, Nielsen is
Marketing Plan Description of the Product The product is coffee, or specifically it is high end coffee, expertly roasted and made available to coffee shops, institutional customers and retail customers over the Internet. There are several elements to the product. The first is the beans, which are sourced from equatorial regions around the world. There are different breeds and cultivars of coffee available on the market. Coffee, like wine grapes, picks up
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will
Safety of participants; 2. Welfare of participants; and, 3. Quality of course offerings. Critical Issues The critical issue facing this enterprise is the need to provide a rigorous and challenging survival course while ensuring that its features are safe and that all participants will be able to complete the training with support and will find the experience empowering, exciting, satisfying and even fun. Marketing Strategy Mission The mission of the survival course instructions provided by the