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Online Consumer Behaviors
Consumer Behavior
Consumer Perceptions of Online Shopping and how this Influences Purchasing Decisions
Exploring Online Consumer Behavior
Internet usage has increased rapidly in the past few decades. Accompanying this trend has been the increase in online retail shopping by consumers. However, many consumer behaviors, motivations, and attitudes toward shopping via this medium are still being researched and there are many opportunities for further research. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both positive and negative that affect internet consumerism? The purpose of this research paper is to integrate the varied research information together and draw coherent linkages to how consumer thoughts, attitudes and motivational behavior affect online buying, thus building a broader framework of analysis in which to...
By identifying these relevant factors, a new research strategy can be developed in which both consumers and vendors can gain knowledge and understanding of behaviors which exist.
Behaviors Associated with Internet Consumerism
There are many variables to consider when outlining behaviors of Internet consumerism. According to Vazquez and XU (2008, p.409) online consumer behavior is affected by three main things: "attitudes towards online shopping, motivations, such as price, convenience and hedonic motivations, and online information search." If a person maintains a positive perception about regarding the experience of shopping on the Internet then that attitude will help facilitate purchasing online. Also online consumers feel empowered when they can search and compare vendors' offers with relative ease; for example, items such as prices and special offers. This price comparison can be, in itself, a great motivational tool. The fact that more information is available online concerning products also may…
References
Vazquez, D., & Xu, X. (2009). Investigating linkages between online purchase behaviour variables. International Journal of Retail and Distribution Management, 37, 408-419. doi: 10.1108/09590550910954900
Consumer Behavior -- the Impact of Advertising "Brands should redouble their efforts in using advertising to grow brand advocacy through the integration of online and offline branded consumer contact points…[and moreover since] brand advertising stimulates website visits…" understanding the online and social media sites and applications can go a long ways to creating successful advertising campaigns… (Graham, et al.). Purpose and Expectations Advertising in the current global marketplace requires a great deal more
Thus, the marketing message has impacted on consumer behavior in a specific and deliberate way. Marketers typically have significant control over the marketing message in the advertising, the packaging and sometimes even the placement of the product (ensuring Corona is available at every major beach resort around the world, for example). In conclusion, there are a number of different ways in which firms can exert influence over consumer behavior. Among
online purchases?" using the two-part approach provided below. Description of the Participants Sampling procedures In most cases, the more subjects that are surveyed, the more trustworthy the results, but there are some diminishing returns involved in qualitative analyses that limit the usefulness of increasingly larger sample sizes. In this regard, Neuman (2003) reports that, "One principle of sample size is the smaller the population, the bigger the sampling ratio has to be
Online Consumerism Internet usage has been on the rise in recent years, and consequently is the increase in the number of online consumers. This research explores the attitudes, behaviors, and motivations of this new type of consumer in the market. The online consumer behavior has been considered for over 2 decades and will undoubtedly make a contribution to many future researches as internet consumerism expands. This paper will be guided
Retrieved February 14, 2010 from http://www.forbes.com/2010/01/12/car-sales-geely-volvo-business-autos-china.html ACNielson. (2007). 2007 key consumer and market trends. China Fast Forward. Retrieved February 13, 2010 from http://www.pdfone.com/view/14_keywordchinasconsumermarketopportunitiesandrisks/china-fast-forward-2007-key-consumer-and-market-trends.html BERR. (2009). China and India: Opportunities and Challenges for UK Businesses. BERR Economics Paper No. 5. Retrieved February 13, 2010 from http://www.pdfone.com/view/19_keywordchinasconsumermarketopportunitiesandrisks/china-and-india-opportunities-and-challenges-for-uk-business.html China-Britain Business Council. (2010). Opportunities for UK Businesses in China's Regional Cities. UK Trade & Investment. Retrieved February 13, 2010 from http://www.pdfone.com/view/22_keywordchinasconsumermarketopportunitiesandrisks/opportunities-for-uk-businesses-in-china-s-regional-cities.html Ebrahimi, Helia. (2008). Will pricelings save
Socio Cultural Aspects on Online Buying Behavior In world of today, survival without internet is extremely difficult as internet serves as an efficient and effective way of communication globally. Earlier when internet was introduced, the focus was mainly to communicate with the people or organizations across the globe. The main purpose was to quicken the process of communication and to enhance the communicating opportunities for businesses in order to improve