Firc Financial Outlook, Marketing Strategies, Thesis

By remaining exclusive, the company has been able to offer high quality services at lower costs than competitors without traditional fears of growth, market loss, or marketing costs. At the same time, this exclusivity as limited the company's growth potential and has rendered it less competitive in certain markets as it attempts to expand. This, combined with the advancing age of what were the company's core members, poses a significant threat to the company if proper actions are not taken. It seems clear, however, that these actions are being taken, and the realistic and pragmatic view that FIRC's officers have of the future does not preclude the retention of values in a commitment to principle that has been a defining feature of this company over its sixty year history. Conclusion

The Federal Insurance Reciprocal Company has met with a great deal of success following its changes to its eligibility requirements; the addition of NCOs and enlisted men as well as their family members and dependents on an ongoing basis has hugely increased the number of clients serviced by the company, its overall market share in its various sectors if operation, and its profitability on an annual and long-term basis. The fact that some of the changes are only beginning to take effect and will likely lead to increased membership enrollment in the coming decade increases FIRC's outlook considerably at a time when it is already outperforming the industry as a whole and most of its major competitors.

At the same time, there are some...

...

The company's officer members are largely in retirement age and beyond, and the company's exposure in the baby boomer generation as a whole is quite extensive. As these clients begin passing away in larger numbers every year, they must be replaced by more clients or higher premiums, and the latter would erode a great deal of the value of the company to its members and would likely result in even greater reduction in members through higher rates of member loss. Instead, continuing to selectively expand the eligibility requirements for membership with the company would likely produce the greatest benefit in terms of long-term profitability while maintaining the quality and cost of service.
The Federal Insurance Reciprocal Company has had a long history of serving its members and its communities with a great deal of pride and a consistent dedication to the principles of honor, integrity, and equality. The values upon which the company was founded continue to be seen in company operations in a variety of ways today, and its members continue to receive a great deal of quality for the generally lower cost of services that FIRC is able to provide due to its commitment to these values. Developing a profitable and successful insurance and banking enterprise based on niche marketing and core values seems antithetical to the industry standard, but then so are FIRC's gains and track record of success.

Cite this Document:

"Firc Financial Outlook Marketing Strategies " (2010, November 29) Retrieved April 26, 2024, from
https://www.paperdue.com/essay/firc-financial-outlook-marketing-strategies-6298

"Firc Financial Outlook Marketing Strategies " 29 November 2010. Web.26 April. 2024. <
https://www.paperdue.com/essay/firc-financial-outlook-marketing-strategies-6298>

"Firc Financial Outlook Marketing Strategies ", 29 November 2010, Accessed.26 April. 2024,
https://www.paperdue.com/essay/firc-financial-outlook-marketing-strategies-6298

Related Documents

Growth Strategies and Handling a Downsizing: As a seasoned marketing veteran, Mr. Terry Wilson has decided to examine growth options for an importer of Italian furniture known as Tuscan Treasures. This imitative by Mr. Terry Wilson has largely been fueled by the recent decline in profits for the company. As part of his examination, Mr. Wilson seeks to identify the possible causes of the decline and whether downsizing or expansion could

The HR department can also help to build motivation programs that orient workers towards building a long-term future with the company. Such programs will illustrate to the employees that the company is committed to their long-term well-being. This commitment will again serve to ease anxiety. Such programs may also include training for front line managers, who will be required to implement the new motivation and rewards programs (Rashdan, 2005).

Ensure customer-centric from senior management and identify iconic behaviors that signals customer-centric. Senior management must be customer-centric and produce behaviors that flow through the organizations, the tone from the top. This would bring the most impact throughout the organization, especially when management interacts with the customer. The key elements to strong leadership are human capital, recognition and reward system, accountable and achievable goals, and a communication strategy (McElvane, 2010). Identify influences

International Marketing International growth strategies bring a number of challenges for business organizations. They not only have to analyze the business environment in the new markets, but also formulate effective international marketing strategies which enable them to compete in a competitive and profitable way (Cadle, Paul, & Turner, 2010). International expansion may become a disaster if an organization tries to penetrate the market without a careful analysis of the external environment

In order to make the company successful and create a good image, Immelt had to do some rebuilding. He first had to rebalance the company's portfolio which included investing in media companies in order to be positioned for the digital future. Next, he wanted to place a high priority on servicing the customers through hiring a strong marketing team familiar with customer needs. He knew he had create new processes

Starbucks downsizing USA impacts global growth strategy. Starbucks, - coffee chain, pursues an aggressive international strategy expands globally. Please visit web site conduct research global expansion. Starbucks downsizing and global strategy Starbucks is one of the largest and most successful corporations in the United States, being the epitome of business triumph and an emblem of American culture and corporatism. Starbucks is also the global leader of the coffee and coffee-based beverages