Gap Analysis: Harrison-Keyes Harrison Keyes Research Proposal

References

Coffman, J. (2003) Lessons in evaluating communication campaigns: five case studies.Cambridge: Harvard Family research Project. Retrieved November 24, 2008 http://www.mediaevaluationproject.org/HFRP2.pdf

Crisis management. Retrieved November 24, 2008 from Management Help

http://www.managementhelp.org/crisis/crisis.htm

Marketing Research. Retrieved November 24, 2008 from Quick MBA

http://www.quickmba.com/marketing/research/

Stephens, S. (2008). American Corporate identity. Collins Design

Issue and Opportunity Identification

Issue

Opportunity

Reference to Specific

Course Concept

Include citation)

Concept

Poor employee motivation

Create and enhance motivational techniques policies which will motivate the employees into becoming a strategic resource" (Stephens, 57)

Human Resources policies

Lack of communication at various levels

Start internal communication campaign element of the marketing campaign meant to reach the target audience through all the possible communication means" (Coffman, 15)

Communication campaign

Unclear results of research campaign

New and better research campaign

While it may involve market research,...

...

arch, marketing research is a more general systematic process that can be applied to a variety of marketing problems." (Marketing research)
Marketing research

Future policy unclear

Define organization identity and goal the values and beliefs that define the organization" (Stephens, 25)

Corporate identity

No back up plans in case of disaster

Create backup plan proactive crisis management activities include forecasting potential crises and planning how to deal with them" (Crisis management)

Crisis management

Stakeholder Perspectives

Stakeholder Groups

The Interests, Rights, and Values of Each Group

Employees

Job safety, financial motivation, personal motivation

CEO

Social responsibility, accountability, efficacy, profits

Clients

Fairness, price-quality relation, respected deadlines, integrity

Other publishing houses

Fair play, stimulate sector

End State Goals

End-State Goals

Clearly define company identity

Define approach to business

Improve HR policies

Improve internal communication

Define clear short-term goals

Create control mechanisms

Create crisis management policies

Sources Used in Documents:

References

Coffman, J. (2003) Lessons in evaluating communication campaigns: five case studies.Cambridge: Harvard Family research Project. Retrieved November 24, 2008 http://www.mediaevaluationproject.org/HFRP2.pdf

Crisis management. Retrieved November 24, 2008 from Management Help

http://www.managementhelp.org/crisis/crisis.htm

Marketing Research. Retrieved November 24, 2008 from Quick MBA
http://www.quickmba.com/marketing/research/


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