General Motors Microeconomic Analysis Of Research Proposal

The aim of this paper was to look at General Motors' microenvironment in light of the crisis and establish if the media coverage of the crisis within the automobile industry is accurate. Sadly, the findings indicate that General Motors is indeed facing some of its most drastic challenges since its foundation. The American automobile and engine manufacturer is facing reduced sales and a declining stock price, which generates a need to reduce costs. This has been attempted through the commencement of downsizing processes, but it is less likely that the current approach will suffice. What has to be noted however about General Motors is that their difficulties emerged before there was even talk about an economic recession. It is true that the financial crisis further deepened their problems, but it is not the primary cause. Otherwise put, General Motors began loosing its competitive edge in the 1980s, when it did not adjust to...

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The micro-environmental analysis reveals a weak organization, highly dependent on the market characteristics and looking for salvation in the macroenvironment (namely the allocation of funds from the federal budget).

Sources Used in Documents:

References

Fowler, B., February 10, 2009, GM Cuts 10,000 Salaried Jobs, Trims Employees' Pay, Yahoo News, http://news.yahoo.com/s/ap/20090210/ap_on_bi_ge/gm_job_cutslastaccessed on March 3, 2009

February 26, 2009, General Motors Corporation, New York Times, http://topics.nytimes.com/topics/news/business/companies/general_motors_corporation/index.htmllastaccessed on March 3, 2009

General Motors 2007 Annual Report, Retrieved at http://www.gm.com/corporate/investor_information/stockholder_info/onMarch 3, 2009

2009, General Motors Corp., Reuters, http://www.reuters.com/finance/stocks/overview?symbol=GM.Nlastaccessed on March 3, 2009
2009, Website of General Motors, http://www.gm.comlastaccessed on March 3, 2009


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