While this presents enterprises with unequalled levels of potential productivity gains, it also presents security and privacy challenges as well. In the context of cyber foraging, the issues of ethicacy and opt-in meet head-on, as the use of servers to cache locations and define locational preferences and habits of consumers. For these privacy reasons and the untested nature of location-aware advertising services, it is anticipated that GPS-enabled networks such as these will require exceptional high levels of security so that no spoofing or authentication-based impersonation occurs (Soylemezoglu, Zawodniok, Cha, Hall, et al., 2006). Despite these limitations and concerns however the ability to tailor systems that take into account preferences defined through specific taxonomies and then integrate them with GOPS data presents unique opportunities to further capitalize on this technology. Assessing the Value of GPS and its Limitations

In conclusion, GPS has proven to be invaluable for a series of consumer commercial and government-based applications. While consumer-based uses have the greatest awareness due to advertising and marketing strategies aimed at educating the general public about its value, the greatest gains are occurring in the enterprise arena (Gaukler, zer, Hausman, 2008). This is because process efficiencies and gains have multiplicative effects throughout an organization, and serve as the basis for greater profitability over time.

Despite this value however there are several drawbacks of GPS. First is the issue of its accuracy and reliability. While ECC and CRC-based data checks are incorporated into its data communications protocol there are still error-ridden transmissions that can in the case of enterprise use, can cost millions of dollars in lost productivity. There is also the limitation of how quickly GPS data can be transmitted through the GNSS. There is a result often signal delay, atmospheric disturbance at Ionospheric transmission levels, and multipath signal corruption as well (GPS Management Application, 2009). The bottom line is that while GPS is delivering valuable locational and velocity-specific data that serves as the foundation for entirely new business models and potentially industries,...

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