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Intel SWOT Analysis
The following is an analysis of the strengths, weaknesses, opportunities and threats (SWOT) of Intel Corporation. What is noteworthy regarding this company is their ability to continually reinvent themselves beginning with Research & Development (R&D) processes and strategies first, then emanating to all other areas of their value chain (West, Iansiti, 2003). This has led to Intel surviving many generations of technology shifts while competitors less agile have either been consolidated into other companies or exited key markets (Raynor, 2011).
Strengths
The following are the key strengths of Intel Corporation. First, they have the most comprehensive product line of microprocessors of any technology components company globally, which gives them the ability to quickly move into entirely new markets and dominate them (West, Iansiti, 2003). Second, Intel is exceptionally skilled at creating alliances and partnerships that serve as strong catalysts of innovation, greater market adoption (as the alliance with Microsoft did for literally billions of dollars in the PC era) and highly profitable aftermarket opportunities as well (Raynor, 2011). A third key strength of Intel is the depth of technical expertise they have in all phase of microprocessor and component research and development (R&D) (West, Iansiti, 2003). All of these factors have...
Many industry experts point to their ability to disrupt their own innovation pace and increase it, in effect cannibalizing themselves before anyone else can (Raynor, 2011).
Weaknesses
Intel has yet to break out of a highly customer base, predominantly clustered in high technology fields including computer peripheral markets. This is evident from an analysis of their financial statements and filings with the Securities and Exchange Commission (SEC). This weaknesses is a potentially detrimental to their sales and profitability. It can be overcome with greater focus on alliances, yet as of 2012, Intel is facing a challenging situation with their distribution of revenue. A second major weakness of the company is the recalls and challenges they face with Original Equipment Manufacturer (OEM) partners is also hurting their business as well. Intel has excellent R&D processes and systems, yet the hand-off of new products to production can often be problematic and lead to quality issues (West, Iansiti, 2003). Intel is able to overcome some of these through pure efficiency and speed of response.
Opportunities
Intel is ideally positioned to excel with the exponential growth of smartphones and tablet PCs as they…
References
Hannigan, K., & Mangan, J. (2001). The role of logistics and supply chain management in determining the competitiveness of a peripheral economy. Irish Marketing Review, 14(1), 35-42.
Raynor, M.E. (2011). Disruption theory as a predictor of innovation success/failure. Strategy & Leadership, 39(4), 27-30.
Sammon, D., & Hanley, P. (2007). Becoming a 100 per cent e-corporation: Benefits of pursuing an e-supply chain strategy. Supply Chain Management, 12(4), 297-303.
West, J., & Iansiti, M. (2003). Experience, experimentation, and the accumulation of knowledge: The evolution of R&D in the semiconductor industry. Research Policy, 32(5), 809-825.
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