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Avon has both word-of-mouth and trust on its side as a provider of cosmetics, beauty and health aids. Their distribution strategy is one of the aspects that make their unique value proposition all the more effective as well, as it reinforces trust with face-time between their representatives and customers. The Avon model and competitive strength is all predicated on buying from someone you know and trust.
Supply Chain Implications for Avon
In advising Avon with regard to their supply chain strategy, the most important aspect of their planning must focus on creating green- and environmentally friendly products that are consistent with the values of their new primary market, which are women in the 30s to late 40s (Prior, 2010). The regenerative aspects of the products also need to be brought out more effectively and the supplier needs to be challenged for greater...
The focus on rejuvenitive skin treatments and the need for creating more effective products and skin solutions for women in the 50s and older is a major market that the company could be much more profitable selling to (Tarquinio, 2004).
References
Grammenou, E.. (2009, April). WHAT'S NEXT? For COSMECEUTICALS and NUTRICOSMETICS. Global Cosmetic Industry, 177(4), 38.
Hill, John S., & Still, Richard R. (1990). Organizing the Overseas Sales Force: How Multinationals Do it. The Journal of Personal Selling & Sales Management, 10(2), 57.
Molly Prior. (2010, March). Avon Launches Environmental Effort. WWD, 199(57), 5.
J. Alex Tarquinio. (2004, September). Aging Gracefully at Avon;. Kiplinger's Personal Finance, 58(9), 49.
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AVON Product Case Study Analysis Avon Products Case Study Analysis Avon Products was founded in 1886 by David H. McConnell, a door-to-door book salesman who had a knack for making perfume. As the company grew, it took on a regional approach to business and was one of the first pyramid-styled businesses, allowing agents the ability to maximize their success within the company. Up until 2005, the company was growing and very healthy.
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AVON Case Study Avon Inc., a 115-year-old company, which manufactures and markets beauty and beauty related products, is known to have built its success globally through direct sales. In fact, Avon's strength has always been the "Avon lady," a nation wide force of women sales representatives trained in the art of customer relationship building. Recently, however, Avon's sales have seen a dramatic drop that has largely been attributed to the company's
Business Etiquette: France and Greece Engaging in the proper business etiquette is absolutely essential when travelling abroad: not only is it considered polite, but engaging in such a habit will empower one to accomplish what one wants with a higher degree of success. The proper etiquette will reassure your new European business associates (in this case French and Italian ones) that you understand and respect their cultural norms and that you're