International Business Three Company Profiles essay

Download this essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from essay:

That's proving a business opportunity for Krispy Kreme, McDonald's and other American fast-food chains. For Krispy Kreme, Japan is part of its overseas expansion -- a crucial element of its revival plan announced earlier this year. The chain, based in Winston-Salem, N.C., saw its stock collapse two years ago under the weight of overexpansion in the U.S., an accounting investigation and the low-carb diet craze...[Now a] Japanese man carries boxes of Krispy Kreme doughnuts back to his office...two Japanese girls devour doughnuts last week at a Krispy Kreme shop in Tokyo. Long lines form outside the shops, sometimes leading to waits of an hour" (Kageyama 2007). But because of more health-conscious consumers in other regions of America where the Southern, Americana image of the company has less cache and novelty, this strategy has not been successful. Also, the idea of a 'trans-fat free doughnut' has not quelled fears about health concerns amongst consumers.

Company 2: Similarities among the company's marketing strategies per region

Krispy Kreme's American website offers 'tailgating' packages, and even its UK site advertises "Wanna raise the dough" suggesting that selling Krispy Kremes as team fundraisers as ideal. Other than language differences, the websites for Indonesia, Mexico, Australia, and all of the company's locations is strikingly similar in design and offer the same promotional opportunities and values.

Company 3: Carvel Ice Cream

Although it is seeking to expand internationally, according to the "franchising opportunities" section of its website, the company Carvel Ice Cream primarily advertises itself as an all-American favorite. It stresses that it is nation's first retail ice cream franchise and that it offers consumers an affordable ice cream experience, providing "family fun for everyone by offering a variety of fresh made cakes, novelties and fountain ice cream products" as well as boasts that it is the home of the first ice cream cake (About us, 2008, Carvel Ice Cream). Fudge the Whale, its most famous offering, features prominently in all sections of the website, in testimony to this claim.

Company 3: Scope of operations

Carvel's marketing orientation is fairly consistent -- it emphasizes the cheapness of the product (a recent promotion throughout America of.59 sugar cones comes from a long line of 'two for the price of one' sundae Wednesdays) and the nostalgia value of products like Cookie Puss, another beloved type of Carvel ice cream cake mentioned everywhere from Beastie Boys songs to "Sopranos" episodes. The company boasts that on the Travel Channel in March 2004 Carvel was chosen as the maker of the "Best Ice Cream Cake" (Newsroom, 2008, Carvel Ice Cream Official Website)

Company 3: Differences among the company's marketing strategies per region

Few regional differences in marketing are advertised as existing per store, although the website suggests going to local stores for information on fundraising opportunities in the area. Also, the stress upon the nostalgia and media references of Carvel lovers emphasizes the American Northeast.

Company 3: Similarities among the company's marketing strategies per region

Even internationally, similarities rather than differences reign, and there is an emphasis on local franchises offering community-specific promotions. One 'similarity' is that local franchisers 'take care' of opportunities specific to the area where the franchise is located.

Works Cited

About us. (2008). Carvel Ice Cream Website. Retrieved September, 21 2008 at

About us. (2008). Dunkin' Doughnuts Official Website. Retrieved September 21, 2008.


Cateora, P.R., & Graham, J.L. (2005). International Marketing. 12th ed. New York, NY: The McGraw-Hill Companies, Inc.

Contests and promotions. (2008). Dunkin' Doughnuts Official Website. Retrieved September 21, 2008 at

Hansen, Lianne. (24 Aug 2008). Dunkin' Doughnuts plans a big shift West. NPR Weekend

Edition. NPR. Retrieved September, 21 2008 at

Jackson, M. Paul (2008, 5 June). Krispy Kreme reports greater net loss: It attributed its first- quarter deficit to one-time charges, but revenue continued to fall. Knight Ridder Tribune

Business News. Retrieved September 21, 2008, from ABI/INFORM Dateline database. (Document ID: 1282903441).

Kageyama, Yuri. (2007, April 4). 'In-your-face' food; Big in Japan: McDonald's, other American fast- fooders are finding their wares appreciated as eating habits change in the Asian nation: [Final Edition]. Chicago Sun - Times, p. 68. Retrieved September 21, 2008, from ProQuest Central database. (Document ID: 1249783191).

Krispy Kreme. (2008). Official Website. Retrieved September, 21 2008 at

Newsroom. (2008).…[continue]

Cite This Essay:

"International Business Three Company Profiles " (2008, September 21) Retrieved October 28, 2016, from

"International Business Three Company Profiles " 21 September 2008. Web.28 October. 2016. <>

"International Business Three Company Profiles ", 21 September 2008, Accessed.28 October. 2016,

Other Documents Pertaining To This Topic

  • International Business Competitive Strategy Is the Bedrock

    International Business Competitive strategy is the bedrock on which companies base business decisions to reach their targets and achieve profitability. Formulating and implementing strategies in international business is much more complicated and difficult task than doing so in home or familiar markets. Competitive strategy deals with the development of abilities by a firm to keep ahead of competitors in the fields in which it operates. Firms develop competitive edge in global

  • Business the Company s Objective Is to Develop

    Business The company's objective is to develop capabilities in the Research and Development areas as well as ensuing products that can be sold and distributed in the European and American markets. It should be noted, however, that such a move must be taken with caution and care; approaching the European business marketplace may not work in the same manner as other business environments. As one expert recently wrote "approaching the European

  • International Business Graduate Education

    This method is a descendant of a Rand Corporation study methodology changed from war planning and now applied to changing university curricula. It will produce changing and dynamic profiles as the needs arise for a study. It is a research technique with flexibility that has been used in a program at the University of Calgary to explore new concepts of the information systems body of knowledge in business. The Delphi

  • International Business the Aftermath of

    Over the course of time, assertive laws are evolving which are supposed to deal with any issues quickly. This means that all financial firms will face higher costs and greater amounts of time in complying with these new guidelines. ("Dodd Frank") Conclusion Clearly, the Bernard Madoff scandal reshaped investor confidence and the regulatory environment. This is because many of his clients suffered tremendously from the firm's activities. In some cases, individuals

  • International Business Country a

    The UAE has one of the most open economies in the world. And its vigorous economic partnership with the United States reflects the UAE's function as a regional leader in terms of economic restructuring, openness to international trade and investment, and political stability (UAE-U.S. Economic Relationship, 2011) The volume of U.S. exports and foreign direct investment into the UAE in recent years has grown considerably and is likely to continue

  • International Business Environment of India

    D.). Socio-Cultural Environment Home to the world's tenth largest economy and second largest population, India defies swift generalization. It includes a vast range of developmental situations, cultures, languages, and climates. The country remains largely rural, with just 26% of its people living in cities. Yet in 1995 it had over 30 cities of one million or more residents, including three of the world's 20 largest cities -- Bombay, Calcutta, and Delhi --

  • International Business Report on the

    The main advantage of this association is that you will get to control the production process and both collaborators will have the right to question and manage everything. It will require high negotiation skills, primary high investments, but the market is full of potential. By joint venture we will have the possibility to interfere in the recruitment process, deciding who the best people for the jobs are. For India,

Read Full Essay
Copyright 2016 . All Rights Reserved