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Companies like Wal-Mart, grocery stores, and other large retailers are a threat to some of the smaller toiletry businesses. They buy large amounts of product for a minimal price – and usually poor quality – and then sell it at for a very inexpensive price.
Teenagers have become a new target for color cosmetic companies and products are being launched specifically for preteens. People are also interested in products that have natural ingredients in them. The push for products that are not tested on animals is also on many consumer’s minds.
The cost to effectively market multifunctional products employing new ingredients combined with the need to generate a greater return on investment has led personal hygiene companies to consolidate their range of brands – eliminating smaller or slow-selling lines – and focusing on their biggest names. This migration has prompted manufacturers not normally involved in these product categories to develop brand extensions into the area. This “mega brand” strategy depends on conveying a similar image to existing products under the same brand name. Customer loyalty to products is diminishing, however, and the company providing a product must be equally worried about the quality they are offering to the public. (Koser, 2001).
It is difficult to believe that cosmetics will fail to thrive, in Asia or anywhere else. Three years ago, Asia Info Services published a report noting that even Chinese herbal medicine cosmetics were gaining market share, however small at that point, because of their all-natural character, which appeals to buyers globally (Green cosmetics, 2001).
Two years ago, China displayed a booming cosmetics market, as evidenced by visitors to Cosmoprof Asia, a trade show held at the Hong Kong Convention Center in November, 2002. A report in a trade journal – Soap, Perfumery & Cosmetics Asia – noted that cosmetics “clearly act as an effective tool for creating business ties between Asia and the rest of the world (2003),” thereby making an investment in a Body Shop or similar company a perfect one for the coming decade.
Manufacturers would arguably not have been interested in exhibiting if they had been unsure that the market for cosmetics in Asia will expand in the coming years. The Cosmoprof show hosted a total…[continue]
"Issues And Ethics In The Helping Professions" (2012, January 18) Retrieved May 24, 2016, from http://www.paperdue.com/essay/issues-and-ethics-in-the-helping-professions-48951
"Issues And Ethics In The Helping Professions" 18 January 2012. Web.24 May. 2016. <http://www.paperdue.com/essay/issues-and-ethics-in-the-helping-professions-48951>
"Issues And Ethics In The Helping Professions", 18 January 2012, Accessed.24 May. 2016, http://www.paperdue.com/essay/issues-and-ethics-in-the-helping-professions-48951