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Introduction and Personal Essay
The industry with which I have decided to get involved is the cosmetic and toiletries business. I have always had an interest in opening my own business: offering a
product that is affordable and of good quality. The current products available to the consumer have a lot of room for improvement; most of the products are poor quality and mass produced, or too expensive for the return.
Certainly, there are a few exceptions in the industry: Bath and Body Works and the Body Shop are models by which I would consider patterning my business.
In 2002, Wilson Select published a report discussing how new product development in several markets is expected to drive margin growth for the cosmetic and toiletries industry in the future.
Product quality is relegated to improving in the future due to the recent discovery of beneficial ingredients. This refers to those products with multiple benefits when it comes to the effectiveness of the product. (Wilson Select Overview of the U.S. cosmetics and toiletries market, 1997).
The Body Shop
The Body Shop is a company with an understanding of what it means to change to
fit the customer’s needs, and take advantage of current technological and available research. Entrepreneur Anita Roddick who, in 1976, began retailing homemade products with minimal packaging founded the company. By 1982, there were Body Shop stores opening at the rate of two per month. Now, the Body Shop is operating in 50 countries with over 1,900 outlets spanning 25 languages and 12 time zones. Consumer trust in the product is also very strong. The pursuit of innovation and able to conform to the needs of
loyal customers has enabled the Body Shop to grow since they opened in 1976 (Biesada, 2004).
Bath and Body Works
The Bath and Body Works Company has 1,600 stores throughout the U.S. The company sells natural body and hair care products, personal care products, and fragrances. They also have a line of aromatherapy and at-home spa treatments. The success of this company is due to the consistent quality products offered at an affordable price. The constant changing product lines is similar to The Body Shop; they are not afraid to try something new.…[continue]
"Issues And Ethics In The Helping Professions" (2012, January 18) Retrieved July 6, 2015, from http://www.paperdue.com/essay/issues-and-ethics-in-the-helping-professions-48951
"Issues And Ethics In The Helping Professions" 18 January 2012. Web.6 July. 2015. <http://www.paperdue.com/essay/issues-and-ethics-in-the-helping-professions-48951>
"Issues And Ethics In The Helping Professions", 18 January 2012, Accessed.6 July. 2015, http://www.paperdue.com/essay/issues-and-ethics-in-the-helping-professions-48951