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The Facebook page must incorporate a means to provide customer feedback. Hence, the Facebook page will feature a feedback form. It will also accept messages so that customers have another channel to send administration suggestions and constructive comments.
5.0 Marketing
5.1 Benefits of Facebook Page
Facebook pages provide numerous benefits. For example, the Facebook platform supports UserVoice, an externally hosted feedback forum (Black, 2012). Black (2012) states, "Another approach to getting customer feedback on an ongoing basis is to use a hosted feedback forum such as UserVoice."
5.2 Costs
5.2.1 Development and Management Costs
Facebook does not charge a fee for the Facebook business page service. Furthermore, design, development, and deployment of a Facebook page social campaign is relatively inexpensive. For example, Constant Contact, a third party Facebook page developer, charges about $50 for a site with about 5,000 to 10,000 fans (Constant Contact, 2012).
5.2.2 Marketing Costs
Elaborate marketing costs can be delayed. However, the hospital Marketing department can allocate about $350 for promotional flyers. Furthermore, the hospital's it department can use free online viral tools to initially boost site visitation.
5.3 Promotion
Marketing plans to promote the hospital Facebook page by distributing 3,000 flyers featuring the Facebook page URL within one month. Marketing projects to produce at least 500 visits directly from flyer distribution. To help ensure flyer acceptance, the flyers will also feature coupons from other businesses, ranging from food, entertainment, and clothing. Online,...
Marketing expects that these videos will be shared, inducing virility. In their research paper, the Dynamics of Viral Marketing, Leskovee, Adamic, and Humberman (2007) share that "viral marketing exploits existing social networks by encouraging customers to share product information with their friends." Ten videos will initially be hosted, and a sharing metrics will be implemented to estimate sharing reach.
6.0 Conclusion
Facebook business pages provide a medium for business promotion. The hospital can employ a Facebook page to enhance and increase its customer feedback. Lean measures can be taken to market the micro-site, Facebook page; flyer distribution can be employed and online video hosted for sharing and a virility.
Bibliography
AP Alert Presence 2012, Best hospital pages- childrenl hospitals, accessed 30th April 2012, .
AP Alert Presence 2012, Best hospital pages- individual hospitals, accessed 30th April 2012, .
Black L. 2012, 4 simple ways to get customer feedback online, accessed 30th April 2012, .
Constant Contact: social campaigns pricing 2012, accessed 30th April, 2012, .
Leskovee, J., Adamic L. & Huberman 2007, the dynamics of viral marketing, Carnegie Mellon University, Pittsburgh PA
Marketcure 2012, accessed 30th April, 2012, .
Social Media Examiner 2012, accessed 30th April, 2012, .
Socialmediatoday 2012, accessed 30th April, 2012, .
10 ways to connect with and drive real value from fans on Facebook 2012 Constant Contact, accessed 30th April 2012, .
Bibliography
AP Alert Presence 2012, Best hospital pages- childrenl hospitals, accessed 30th April 2012, <http://www.alertpresence.com/2010/02/25/best-hospital-facebook-pages-childrens-hospitals/>.
AP Alert Presence 2012, Best hospital pages- individual hospitals, accessed 30th April 2012, <http://www.alertpresence.com/2010/02/23/best-healthcare-facebook-pages-individual-hospitals/>.
Black L. 2012, 4 simple ways to get customer feedback online, accessed 30th April 2012, <http://mashable.com/2011/06/28/customer-feedback-2/>.
Constant Contact: social campaigns pricing 2012, accessed 30th April, 2012, <http://search.constantcontact.com/social-campaigns/pricing.jsp>.
Marketcure 2012, accessed 30th April, 2012, <http://www.marketcure.com/fb/facebook.html>.
Social Media Examiner 2012, accessed 30th April, 2012, <http://www.socialmediaexaminer.com/facebook-101-business-guide/>.
Socialmediatoday 2012, accessed 30th April, 2012, <http://socialmediatoday.com/node/447628>.
10 ways to connect with and drive real value from fans on Facebook 2012 Constant Contact, accessed 30th April 2012, <http://img.constantcontact.com/docs/pdf/social-campaigns-constant-contact-guide.pdf>.
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