" The advantages of such a curriculum is that the material stays with the student longer than mere memorization; the students experience prevails over the teachers (thus the student teaches themselves); and the information learned is customized to the needs of the individual learner. Disadvantages of such an approach is frustration on the part of the student for their being a lack of a "right and wrong answer (or instant gratification); there is immense responsibility on the individual student and therefore requires a certain level of maturity; and there is not defined start and finish to the learning process.
However, Bonoma cites numerous examples of case studies, in both administrative...
Bonoma then concludes his paper by laying out instruction on how to set up, implement, run and evaluate a marketing-based case study approach where the students "role play" in a corporation setting and thus are required to use such skills as negotiation, critical thinking and cooperative communication. The result, according to Bonoma's conclusion, is that the students will walk away with a better understanding of the desired skills to be taught, an understanding that is easily transferred and utilized in the real corporate world of their futures.
