Logistics: Logistics and Globalization
Fierce competition has driven business entities to focus and invest in logistics networks, also referred to as supply chains. Advancement in transportation and telecommunication technologies has played a crucial role in propelling this growth right from the tactical, through to the operational level. A logistics network is made up of retail outlets, warehouses, suppliers, raw materials, work-in-progress stock, finished products, and distribution centers. To this end, logistics link producers and consumers, and integrate the different functional entities of an organization. Logistics management is about shaping a network so that it is able to indirectly meet the needs of the customer. It focuses on integrating the different elements of the network so that products are delivered to customers at the right time and place, in the right quantities, and at the right price. In a competitive marketplace, success depends on an enterprise's ability to identify and effectively capitalize on strategic opportunities presented by both internal and external factors. The concept of logistics comes in to help an enterprise leverage the advantages it has over competitors in the marketplace.
The Role of Logistics
Logistics serves to maintain the dynamic balance between the minute and the main elements of a product. In order to make full use of logistics, a firm has to develop a clear logistics strategy on the basis of its customers' requirements, as well as its own strategic direction (Bookbinder & Prentice, 2012). Logistics strategy development is a four-step procedure involving visioning, strategic analyses, planning, and change management (Bookbinder & Prentice, 2012).
Visioning: systematically developing organizational consensus in regard to key inputs, and identifying the relevant approaches and strategies (Bookbinder & Prentice, 2012).
Strategy Analyses: reviewing and selecting the most appropriate out of the strategies identified in the visioning process by assessing how they align with the intended goal, and the goals of the greater organization (Bookbinder & Prentice, 2012).
Planning: developing a plan outlining the logistic function's mission and goals, and the activities and programs needed for the achievement of these goals (Bookbinder & Prentice, 2012).
Change Management: implementing the adopted ways of conducting business, and assisting the organization to embrace the same (Bookbinder & Prentice, 2012).
Types of Logistics
There are four fundamental types of logistics; reverse logistics, military logistics, third party logistics, and fourth party logistics (Bookbinder & Prentice, 2012).
Reverse Logistics
This collectively covers the activities and processes surrounding the incorporation of recalled goods into the logistical systems network (Hawks, 2006). Consumer needs are constantly changing, and for this reason, companies are continually releasing new products, or venturing into new markets, some of which are totally different from the old ones. Consumer preferences vary, and it is therefore not uncommon for a product to fail to meet the needs of a particular market. Furthermore, companies may not be in a position to guarantee the satisfactory performance of a new product; they only advertise, expecting that the good will perform well over a certain period (Bookbinder, 2012).
If a product does not perform as expected, it is recalled. In a competitive marketplace, companies do not take their customers to chance, and they, hence, always strive to maintain their image, as well as market share (Hawks, 2006). The process of moving previously-released goods back to the company for either disposal, or redesigning with the aim of capturing value is referred to as reverse logistics (Hawks, 2006). However, reverse logistics does not only apply to recalled goods; it includes any activity that involves moving goods backwards (Hawks, 2006). These could include asset recovery programs, disposition of obsolete equipment, hazardous material programs, recycling programs, salvage and restock programs, to name but a few (Hawks, 2006).
Military Logistics
Military logistics collectively refers to the activities, processes, and resources "involved in generating, transporting, sustaining, and redeploying or reallocating materials" and military personnel (Smith, 2014). In its comprehensive sense, military logistics covers those military operations dealing with the disposition, evacuation, maintenance, distribution, storage, acquisition, development, and design of materials; the evacuation and hospitalization of personnel; and the acquisition, operation, and maintenance of facilities (Smith, 2014).
Third Party Logistics
This type describes companies that offer one, or multiple logistics-related services. Such services could include freight bill auditing, forecasting, in-depth reporting, freight rate negotiation, transportation management software, warehousing, to name but a few (Bookbinder & Prentice, 2012). A third party logistics provider either takes over the receiving, value added, storage and shipping responsibilities of a client, and carries them out at a 3PL warehouse; or manages one or more of the same at the client's premises (Bookbinder & Prentice, 2012). There...
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