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Management class 494, I Executive Summary case title Nascar: A Branding Success. Marketting Strategy book O.C. Ferrel, I international student, I write summary formal words make an international student essay IA, I sounds weird write Executive summary a I write.
NASCAR executive summary
NASCAR, short for The National Association for Stock Car Auto Racing, is a relatively small size firm, but which also has an increased importance within the national and international auto racing events. The success of the organization is based on several key features, including the dedication of the staff members to high quality operations and services, the wide reach of the company outside the geographic borders, but also, the strength of its marketing approach.
The marketing team of NASCAR is highly skilled and qualified, and, along the years, has produced some of the more successful measures to attracting the attention of the...
In other words, the result of the marketing efforts has been represented by the creation of a strong brand, which precedes the company worldwide, and guarantees the satisfaction of the audience, as well as the final success of the firm.
The branding strategy of NASCAR is generally complex, with efforts made in numerous directions. One important direction in this sense is represented by the efforts made by the company in order to link its image and reputation with other reputable firms. In this setting, NASCAR tried to unite forces with top economic agents, in a co-branding effort. This measure allowed the capitalization of the marketing efforts in the meaning that the companies joined forces and the result was that of a combined success.
Still, in spite of its branding success, the company is currently faced with the severe problem of the economic recession, which is…
References:
Ferrell, O.C., Hartline, M., 2010, Marketing strategy, 5th edition, Cengage Learing
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