Management Practice Point and Click essay

Download this essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from essay:

Nearly everything the company does…is aimed at reducing the cost and expanding the scope of Internet use" (Carr 2008, p.2). Because of its business model, Google thrives on innovation, so it can encourage its employees to take more risks in their work and act more independently: "Google faces far less risk in product development than the usual business does. It routinely introduces half-finished products & #8230;even if the offerings fail to win a big share of the market they will still tend to produce attractive returns by generating advertising revenue and producing valuable data on customer behavior. For most companies, a failed launch of a new product is very costly. For Google, in general, it's not. Failure is cheap" (Carr 2008, p.2).

This stress on innovation and its ability to minimize financial damage from failure because of its advertisement-driven model allows one of the most substantial advantages of taking a job at Google: "The company's engineers are given 20% of their time to pursue their own ideas instead of company assignments (Lohr 2005). It also has had the revenue to acquire a variety of Internet services, including YouTube, the Weblog publisher Blogger, the virtual globe Google Earth and the talent to spot such trends and to manage them in a diffuse model of managerial control (Carr 2007, p.5). The enthusiasm for the ability to innovate and strike out on one's own also shows that employees are driven more by personal profits and promotions -- more even than company mission statements and team-building exercises that deemphasize individuality. Google encourages employees to be driven by personal creativity and the delight in creating a product that is uniquely their own. This is what makes its approach so seismically challenging to conventional business wisdom.

Yet this individualism is also tempered by an intense love for the overall company atmosphere. Many of the perks of Google are so innovative not simply because they make employees want to join the company and stay, but because they make the company a part of every facet of the individual's life -- from birth (including the first meal the family eats after leaving the delivery room) to dry-cleaning. Employees do research much as they would as a student, only with far more profits for their labors, and their loyalty to the company parallels that of many alumni for their undergraduate institution.

Researching Google yields the surprising finding that few people have anything bad to say about working there. Competitors grouse that Google steals all of the top graduating talent before they have a chance to woo them, and that its money gives it an unfair advantage. There is also concern from constitutional scholars and media pundits about how much Google dominates the Internet in terms of its creative control. However, from employees, working for the company is described in terms of sheer joy. Google has felt some of the effects of the recession -- but the paltry 200 employees it has had to downsize are microscopic compared to other technology giants, and these employees will not necessarily be unemployed, as they will all be given priority to find another position at Google" (Helft 2009, p.1). Google, the family -- thus far, despite the current economic crisis, lives on.

Works Cited

Carr, Nicholas G. (2008, January 1). The Google enigma. E-News: Developments in Strategy and Business. Journal published by the global commercial consulting firm Booz & Company.

Retrieved April 7, 2009 at

Helft, Miguel. (2007, March 10). Google's buses help its workers beat the rush.

The New York Times. Retrieved April 7, 2009 at htp:// working&st=cse

Helft, Miguel. (2007, May 28). In fierce competition, Google finds novel ways to feed hiring machine. The New York Times. Retrieved April 7, 2009 at

Helft, Miguel. (2009, March 26). Google plans to lay off 200 workers. The New York Times.

Retrieved April 7, 2009 at

Lohr, Steve. (2005, December 5). At Google cube culture has new rules. The New York Times.

Retrieved April 7, 2009 at[continue]

Cite This Essay:

"Management Practice Point And Click" (2009, April 07) Retrieved December 6, 2016, from

"Management Practice Point And Click" 07 April 2009. Web.6 December. 2016. <>

"Management Practice Point And Click", 07 April 2009, Accessed.6 December. 2016,

Other Documents Pertaining To This Topic

  • Management Principles Management Leadership Model Paper Management...

    Management Principles Management Leadership Model Paper: Management Principles Research suggests that everyone is a manager in their own way. For instance, everyone manages his finances, time, careers and relationships. These examples of managing are simple and straightforward. However, when concepts of management apply in organizations, management becomes complex. At such a point, it calls for extensive studying in order to understand the theoretical basis of management. The application of management and the enunciation

  • Management Technologies in American Corporations an Exploration

    Management Technologies in American Corporations An exploration of knowledge organizations and their management of information using both the Internet and digital means This paper will explore the pros and cons of both, and make recommendations for implementing them into companies, both large and small, and finally show real-world examples of these technologies in use in some of the most prominent American companies today. Today, we live in a very complex world. Technology

  • Management Every Person That Has Worked for

    Management Every person that has worked for a company with poor management -- where a lack of communication or a failure to motivate employees is the norm rather than the exception -- can benefit from the readings in this assignment. There are quality companies where employees are encouraged and treated as valuable assets, and then there are companies that rely on threats of punishment and intimidation to get the most out

  • Managing Diversity Team Leadership Issue Managing Diversity

    Managing Diversity Team leadership issue: Managing diversity Definition of the team leadership practice: Diversity management One of the most contentious issues in management is the question of whether diversity helps or hinders team performance. The overall review of the potential of diversity to maximize productivity is mixed: on one hand, diversity can foster creativity and healthy dialogue and debate on a team. When dealing with clients abroad, diverse team employees may have greater

  • Managing Exchange Rate Risk

    Managing Exchange Rate Risk For a number of multinational corporations, currency fluctuations can pose an extreme risk for them. This is because of sudden changes and dramatic amounts of volatility inside the marketplace can have a negative effect on their bottom line results. When this happens, there is a realistic possibility that these challenges could negatively impact their financial position and ability to compete inside many different markets. (Berger, 2011) In the

  • Managing Information Technology Set

    The vision Oracle has is one of unifying all of their enterprise applications into their Fusion architecture and creating a single unifying Service oriented Architecture (SOA) was first announced in 2006 (Krill, 13). Since that time Oracle has continually strived to create an SOA in Fusion that would appeal to its corporate customers. The proposed Fusion SOA platform has been designed to be robust and scalable enough to encompass enterprise-level

  • Leadership and Change Management Are Very Crucial

    leadership and change management are very crucial factors in the determination of an organization's success. One of the main causes of organization failure is poor leadership. This coupled with the lack of appropriate change management program can quickly send an otherwise profitable business venture into the dreaded domains of bankruptcy and losses. This paper is therefore dedicated to the investigation of the effects of leadership and change management on

Read Full Essay
Copyright 2016 . All Rights Reserved