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¶ … marketing and how they helped define my definition of marketing.
The field of marketing is huge and devolves around various aspects. Analysis of the whole can provide a succinct definition of marketing.
It seems to me that marketing hinges on the customer and, therefore, the entire process centers around discovering the products and services that are of greatest value to the customer and around strategies and means of attracting the customer to buy them. In this sense, too, marketing is a competitive business since similar services / products try to persuade the customer to buy their particular service rather than go for another one. Reducibly, though, although marketing is allegedly customer-oriented, the entire enterprise is self-centered since the marketing agent / operator wishes the consumer to buy his/her product in order that he/she will receive a gain, usually in the form of monetary compensation. As per the wider picture, therefore, marketing is an institution that centers around sales techniques, business communication, and business development, all structured with the objective of persuading the consumer / client to buy in order to promote the business success...
Marketing could, in other words, be seen an integrated cycle of a system that offers a service or substance of value to the consumer in order to create a reward for themselves.
This definition of marketing was coined by the American Marketing Association (AMA) that sees the customer as central to the marketing enterprise and sees marketing as a set of processes instituted for creating, communicating, and delivering a product or service that is valued by the client. In turn, the organization and its stakeholders benefit from this reciprocity. That a form of reciprocity is involved can be seen from the etymology of the term 'marketing' i.e. -to market where in the historical sense, the farmer went to market to sell his produce (or animal etc.) and, in return, received his particular coinage of value. Both transactor and transactee benefited from this transaction.
2. Select a product or service and research a company that manufactures this type of product / service. Based on the definition of marketing, analyze whether the company should be considered good marketers or not.
The service is surveillance,…
References
"About Us > History > Notable Cases." www.kroll.com. http://www.kroll.com/about/history/notable/" target="_blank" REL="NOFOLLOW" style="text-decoration: underline !important;">http://www.kroll.com/about/history/notable/.
Adcock, D., Halborg, A., & Ross, C. (2001). "Introduction." Marketing: principles and practice (4th ed.).http://www.cim.co.uk/resources/understandingmarket/definitionmkting.aspx.
Dictionary." American Marketing Association. http://www.marketingpower.com/_layouts/Dictionary.aspx.
Kotler, P., Armstrong, G., Wong, V, & Saunders, J. (2009). "Marketing defined." Principles of marketing (5th ed.). p. 7. http://books.google.com/books?id=6T2R0_ESU5AC&lpg=PP1&pg=PA7#v=onepage&q=&f=true.
Kroll: http://www.kroll.com/
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