Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Marketing Plan
Financial institutions have been under intense scrutiny over the last half decade. Many individuals, often unduly, blame the larger financial institutions for much of the world's economic problems. In the midst of this extreme economic pessimism regarding financial institutions, the underlying business operations of these firms must continue. In fact, it is the result of this pessimism that many financial firms are acquiring new deposits, and customers due in part the economic uncertainties of the future. One large financial institution that has had a very successful marketing campaign in the current down economy is that of Wells Fargo. The current economic pessimism regarding the economy has allowed Wells Fargo to capture market share while also receiving record earnings.
This down economy has created record low interest rates that are expected to prevail until late 2014. These low interest rates, in some cases, create outstanding opportunities for financial...
Wells Fargo, who currently has 33% of the mortgage origination market share. Low interest rates encourage customers to refinance their home mortgage which allows financial institutions to increase fee income in the midst of a low interest rate environment. Wells Fargo marketing campaigns are geared towards customers who own a home and are looking to refinance it at a lower, more attractive rate. As such, Wells Fargo has spent millions in advertising campaigns in order to attract these customers.
The effectiveness of the campaign can be partly attributed to Wells Fargo and partly to the prevailing economic circumstances. The campaign itself is very basic and straightforward reflecting the banking industry overall. It features multiple ads in media, television, and newspaper. What I found very interesting about the campaign is that it is catered towards the demographic marketing area in which it will be displayed. For example, in Miami, Wells Fargo has…
References:
1) Touryalai, Halah (January 25, 2012). The Art Of The Cross-Sell. Forbes. http://www.forbes.com/sites/halahtouryalai/2012/01/25/the-art-of-the-cross-sell/. Retrieved October 4, 2012.
As their actions will have ripple effects upon the entire distribution channel, having an impact upon the success of the product. Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company. The distribution strategy that is being utilized will help to identify a target market for the MLX and allow the company to achieve its different marketing objectives. What is happening is the competition
Goals and Objectives The primary objective of the assisted living facility is to provide a high quality of medical and support care to the maximum number of patients/consumers as is possible without experiencing a downturn in this quality of care, while maintaining a comfortable level of profitability for the facility's external stakeholders. The facility will become an asset to the hospital to which it is attached, rather than simply another branch
The strategy is not unlike that applied by Apple with the iPod, which brought millions of new customers to the company. The organization's broader strategy is to utilize the MLX routers to bring in these new customers. When the customers are impressed with the superior performance of the MLX, they will look to Brocade for other solutions as well. In this manner, the company will leverage its new customers to
As a result of huge growth, the company's management may lose focus of the scope of their business. Miller Inc. has a highly centralized hierarchy of management and lacks the managerial backup to promote creativity amons the employees. Single-sourcing which is the characteristic of Miller Inc. could be a recipe of disaster should the supplier fail. Contingency plans for supplies need to be considered. The constrant production nature of the product leads to
Once the report is analyzed, we have a sense of how the SWOT will shape up. However, this must be supplemented with sources that have less bias. For a company analysis, this tends to be the financial news, of which there are dozens of quality sources. Academic research seldom provides sufficient or timely insight into a company's operations, but may have value for broad-based issues. The insurance industry, for example,
We are no longer content with merely providing quality instruction. We will judge ourselves henceforth on the quality of student learning we produce" (O'Banion, 2007). Professional development and personal enrichment thus now go hand-in-hand, in terms of the way the university views its process of operation. Descriptive synopsis of the marketing situation The university presents itself as an ideal university for an individual seeking a flexible university plan in a diverse