Kudler's advertising and marketing in its present form is through the Easter and Thanksgiving holidays with the local newspaper flyers every month. Marketing is a key component of a successful business and KFF should consider different methods of involving the community. For example, television advertising, Internet, radio stations and more promotions are viable. Secondly, employees must be sufficient time for KFF to obtain benefits. Many organizations have begun to

As the elasticity of demand for their products is flat Kudler could easily increase prices on new products and consumers would still buy them. They are missing out on a major opportunity to drive up profitability as a result. Customer's Preferences for Selection and Unmet Wants Large-scale retailers often rely on a framework of research to define the preferences and unmet wants or needs of customers by segment and audience (Thompson,

Communications Plan Developing and Managing an Effective Marketing Communications Plan The chief focus of an effective communications plan for any company is the customer. Today's customers have high expectations for offerings that not only satisfy their needs, but also reflect their individual tastes and preferences and provide superior value. In a highly competitive marketplace, companies must consider the importance of meeting and exceeding these expectations in order to win new business and