This also include resolving minor and major conflicts, issues and problems. This phase also include the management and constant supervision during the event, prize distribution and speech.
I realized that this is not only a tiring job but it also required me to be active all the time. I was sheer hard work. While evaluating what I did I came across the fact that I need to be more active and up to mark. Secondly I need to improve my communication skills. Thirdly and most importantly I need to learn multi-tasking and improve my managerial skillsas these were the greatest requirements for the success of an event. By success I mean giving the hundred percent to sponsors, participants, audiences and staff!!
I also realized that day-to-day matters, record keeping, conflict resolution and other normal activities (including scheduling and planning of coaching sessions, availability of practice ground, etc.) also are an interesting part of the sports manager's life. They keep you active, alive and on the toes every day and kill spare time. Sometimes, these matters use to irritate me a lot, especially when I had other work to do, but ultimately I understand that these need to be managed with other stuff too. I learnt to effectively utilize my time and plan things accordingly. I also learnt that before doing this job I was not very good at planning and acting accordingly. But after the internship I noticed that I have started to plan things out. But I really need to learn more about effective planning and utilization of time.
Further, while doing all the relevant tasks I realized that complying with the legal and regulatory requirements (laws and regulations) was the top most aspect to consider. Legal requirements are binding and should be followed in any case. Through this exercise I learnt to constantly look for the legal repercussions of any step I took. I came to this conclusion that although I learnt a great deal through my mentors assistance, but I seriously need to work on my knowledge of the relevant laws and to apply them correctly where and when required.
f. Link with the Studies
During this evaluation phase I realized that the following theories and concept studied during the post-graduation education are highly important:
Legal and regulatory requirements associated with the sports, health, trainings etc.,
Cost accounting and management accounting techniques especially cash flow projections, budgeting and variance analysis,
The four Ps (Product, Price, Place and Promotion) of marketing, pricing and promotion strategies,
The Human Resource Management theories and concepts including conflicts and negotiation, leadership, groups and teams, recruitment and selection, training and development, motivation, ethical considerations etc.
Financing techniques and strategies'.
g. Now What
As already explained in the sub-part 'e' of this part, while reflecting upon my practical experience, I realized that I need improvement in the following areas of practice:
Negotiating and communication Skills,
Learning to multi-task and perform many tasks altogether,
Managerial and leadership skills and methods,
Learn to be more active and up to the mark,
Improve focus and attentiveness,
Learning to effectively and efficiently understand and apply all the relevant laws and regulations, and To learn effective planning and utilization of time.
The exercise of reflecting upon my work helped me a great deal in identifying my mistakes and weaknesses. I realized that by evaluating my own actions I was better able to understand and pin point the areas where I should improvise in order to be a better professional and a learned person. Moreover, during the whole exercise I was helped by my mentor. He cleared all the confusions and helped me see the problems and issues in all my actions.
My mentor also helped me in linking the theories and concepts while performing my tasks. Whenever I used to start a new thing (a new duty or task) he used to ask me to recall the academic concepts linked to it. We used to have detailed discussion on the said topic in which we discussed the applicability, merits and demerits and limitations of application. This exercise strengthened my concepts to a great deal. The concepts and theories are discussed in detail in the next part.
Another advantage that I acquired through constant supervision of my mentor was learning the planned and organized thinking process. Initially my mentor used to think aloud and ask a lot of questions. This helped me develop a questioning approach and an open mindedness that is lacking during the student life period. Now I think from various aspects and consider all the associated issues and problems.
I also came to the conclusion that the whole experience became more informative and learning because of the reflection carried on that and the supervision and advice of my mentor.
3. Concepts and Objectives
The practice of sports management roots back to 11 BCE when the Olympics were being held by the king of Judea, Herod the Great. The foundation of the North American Society for Sport Management (NASSM) in the year 1985 and the introduction of the Journal of Sport Management in the year 1987 established the field of sports management as a discipline. Since then, the field of sports management has been growing immensely. A number of academic institutions in relation to this field have been established in Asia Europe and Australia. In addition to that a variety of academic and scholarly journals have been developed in the field of sports management. (Costa, 2005)
3.1. Essential Concepts in Sports Management
This section highlights the essential theories and concepts that are related to the field of sports management. All of these concepts are listed below
a. The Management Process
The management process in the field sports management is similar to the traditional management process. It consists of four steps, namely planning, organizing, leading and controlling. And in some cases the function of staffing is also included in the management process. Management is a process by which the organizations and individuals aim to achieve the designated goals of their respective corporations. As mentioned above the managers have to employ four steps in order to manage their organizations efficiently. (Unknown, 2009)
Planning: While planning the sports managers have to first analyze the requirements of the task. They then conduct the SWOT analysis in order to examine the strengths, weaknesses, opportunities and threats related to the task. They then set the working objectives and design strategies and action plans. (Unknown, 2009)
Organizing: While organizing, the managers have to set up efficient management and working structures. They also have to designate appropriate jobs and duties to their subordinates. (Unknown, 2009)
Leading: While leading the managers have to set appropriate examples for their subordinates. They also have to boost the morale of their subordinates and motivate them. In addition to that, it is also the responsibility of the managers to provide necessary support to their colleagues.(Unknown, 2009)
Controlling: In this step the managers ensure that the working procedure is smooth and fluent and they also evaluate the efficiency of this procedure. In addition to that, the managers also analyze that whether the assigned goals and targets are achieved or not. This is done by comparing the actual performance with the set standards. The evaluation process is generally performed to examine the efficiency and effectiveness of the employees. (Unknown, 2009)
It is also an essential concept related to sport management. The human resource officials are generally responsible for performing this function. They generally look for a group of people that share similar interests. The Human Resource officials use advertisement, print and non-print, as a method of attracting potential employees. The procedure of recruitment generally includes an application submission and then an interview that is being conducted with the potential employee, in order to assess his qualities. In addition to that, the recruitment process, in the field of sports management, also deals with retaining the employees, with commendable skills, in the organization. Moreover, the training and development of employees according to the needs of time is also included in the function of HR. (Unknown, 2012)
Change is an eternal part of any organization. It can occur simultaneously in a number of areas. For example, it may occur in the human resource of the organization, or it may occur in the technology that the organization employs, or in the products and services that the organization offers or in the structure and environment of the organization. As all the other organizations, the sports organizations have also gone under great changes in terms of structure, funding, capabilities and technology. There are a number of factors that trigger change and that can influence the management of sports organizations. (Byers and Slack et al., 2013)
The researchers and officials generally use resource dependence theory to examine the radical changes in the sports organization. This theory suggests that…