Nutrition Development of an Innovative Term Paper

Download this Term Paper in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Term Paper:

Contract production will allow favorable pricing of both ingredients and finished product. Sampling will allow for marketing controls and for targeting national and export markets. The product will meet the International Federation of Organic Agriculture Movements (IFOAM), European Union, and other specific certification requirements, so may be exported. The Internet will be considered as a target for purchases, but will mainly be used for advertising the product. Mapco stores will be the exclusive client of this product, and will be the outlet to other organic health food agencies that may elect to sponsor sales of this product, as well.

The increased product range will depend upon acceptance by Mapco clientele and consumers, with sampling in other areas and acceptance in the health food market.

Success in product marketing starts by finding the point of difference - the cluster of strengths and selling points that are unique to this product alone. The next step in the point of difference process is to scour many markets to find the ones that are clearly in need of this particular product. Market analysis and sampling is a way of determining this.

Tango marketers go beyond the superficial elements of the industries in which they specialize to analyze the products and services, functional disciplines, technologies, managerial philosophies and business issues where their experience in this particular market is superior.

Tango is a product whose time has come. The public is ready for a nutritious, healthy drink that both tastes and looks good, and provides some anticancer ingredients, as well as the full range of necessary vitamins and minerals needed daily. It will employ, for the future, a marketing strategy that cannot fail.

Future Directions

Tango will employ a 5-step differentiation process. First, it will "discover" the point of difference about the product that can be translated into a unique consumer benefit, that of unique processing, uniquely beneficial health ingredients and a known anticancer agent. Second, it will define that difference in terms of a brief statement (which we call a differentiation statement), hinging on the unique processing, ingredients and health benefits of this drink. Third, it will prove the truth of the statement through a logical argument of facts and illustrations of its superior choice of ingredients, processing and the benefits of imbibing Tango. Fourth, it will proclaim the statement everywhere and project the point of difference through every aspect of the business. Finally, and fifth, it will proliferate and protect the point of difference by installing differentiation-builders, on an ongoing basis:

Differentiation-builders are products, services, promotions, and methods that expand a point of difference and, in some cases, also protect it from competitive imitation. This is not to say that every new product, service, promotion, or method is a differentiation-builder. Indeed, most are not. And many are actually differentiation-degraders -- they contradict, cover up, or obfuscate the point of difference, thereby weakening it. An innovation is only a differentiation-builder when it expands or enhances the company's stated point of difference. Lacking that, an innovation might achieve some benefit, but that benefit is not that of point-of-difference proliferation. (Trout and Rivkin, 2002, p. 1)

In other words, an on-going reminder of the unique, obvious benefits of this product, is part of the marketing strategy. The facts that it is healthy as well as delicious can carry the product on through to a successful market, but wide acceptance, world-wide distribution and consumer education are the goals in the marketing strategy.


Tango is the product that will be presented by the client, Mapco, to the world as the first delicious, completely healthy fruit drink. No added sugars or fillers, not even water, are added to this pure and complete fruit drink. Incrementally, the unique process by which Tango is created and the addition of an anticancer agent, paclitaxel, should make it the most sought-after health drink in the world. Production, from the moment a fruit tree begins to grow till the moment Tango comes out of the factory in a golden glass bottle, is secure and regulated to create an organic and natural drink product. After the introduction of this product through the Mapco stores, the marketing should put the drink in demand so much that its range will increase throughout the United States, this continent, this hemisphere and eventually Europe and Asia and the Middle East, and all over the world.


Born, subject=Marketing%20Organic%20Grains" Holly, 2005, Marketing organic grains, subject=Blueberries:%20Organic%20Production" NCAT Agriculture, ATTRA Publication #CT154

FAO, 2006, Essential Nutrients - Vitamins, [Online] Available at

FDA, October 29, 2004, Pasteurized Juice Warning by FDA, FDA Talk Paper, [Online] Available at

In a jam and out of juice (2000) [Online] Available at

Katz, S., 2001, Beneficial uses of plant pathogens: anticancer and drug agents derived from plant pathogens Division of Pharmacology and Toxicology, Faculty of Pharmaceutical Sciences, University of British Columbia, Paper delivered in 2000 and accepted 19 November 2001, Vancouver, Canada.

MOLO, 2006, Mo1ecular Logic Database. Mass Effect of Diffusion, [Online] Available at

Nutridata (Nutrition Services for the Food Industry) (2004) [Online] Available at

Trout, J. And Rivkin, S., 2002, Differentiation-Builders Correll Comment, [Online], Available at[continue]

Cite This Term Paper:

"Nutrition Development Of An Innovative" (2006, September 04) Retrieved December 4, 2016, from

"Nutrition Development Of An Innovative" 04 September 2006. Web.4 December. 2016. <>

"Nutrition Development Of An Innovative", 04 September 2006, Accessed.4 December. 2016,

Other Documents Pertaining To This Topic

  • Health Safety Nutrition Interrelated How Health Safety

    health, safety, nutrition interrelated. How health, safety, nutrition interrelated? Give examples readings relations importance. Think relationship preventative health care health promotion.PAGE 1 Emotional regulation important skill learned early childhood. Your textbook states "One important aspects emotional regulation predicts development. Preschoolers elementary-age children express a great deal anger, hostility, negative emotions show poorer social competence school isolated rejected peers (Eisenberg al,. Individuals' health is often a cumulative of factors. These come

  • Sustainable Development Is the Process

    Interior and Commerce Department agencies are to determine which species should be listed; individuals may petition the agencies to have species designated. The Fish and Wildlife Service, in the Interior Department, deals with land species; the National Marine Fisheries Service, located in the Commerce department, has jurisdiction over marine species. Any 'interested person' may petition the Interior Secretary to list a species as either endangered or threatened. The 1978

  • Product Development Company Background Precor

    Some of the key strategies include outsourcing many of its manufacturing processes, collaborating with suppliers to implement design changes quickly and efficiently, and communicating these changes across the entire supply chain to support Just-In-Time (JIT) parts supply. Initially, Precor had its focus on integrated manufacturing strategies, performing every aspect of manufacturing from assembling own circuit boards to printing product labels and manuals in house. With the expansion and growth

  • Contrast Between Healthcare Systems in Developed and Developing Countries...

    Health Care Systems India Malnutrition, Mortality, Malaria: Health Care in India Perri Klass in her article "India" describes a situation when she is unable to diagnose a case of tuberculosis in a South Asian child. As a pediatrician, her repertoire of knowledge of first world diseases is unable to assist her amongst the medical travails of the children of India. Klass describes scenarios where she is unable to comprehend the magnitude of

  • Nestle Is a Large Scale Multinational Corporation

    Nestle is a large scale multinational corporation engaged in manufacturing a wide variety of food, beverages, and health care products. It was incorporated in 1866 by Henry Nestle in Switzerland as a small food manufacturing company. At present, Nestle is present in all the corners of the world and serves its customers with thousands of food and beverage brands for all types of consumers. It manufactures products for all types

  • Individual Product Innovation Proposal Assume Organization Familiar...

    Individual Product Innovation Proposal Assume organization, familiar, made a strategic decision innovative. (Mcdonald's product line) Identify unknown problems unmet opportunities develop innovative strategy address . McDonald's has lately decided to become more innovative by adding a healthier product line that includes fruit, salad and vegetables. It has not only added this new product line, but has consistently encouraged customers to purchase them, including by allowing them to add such products to

  • Life Coaching Methods

    Life coaching is an innovative field that aims to motivate the individual to find answers to their own questions and solutions to the major obstacles that might hinder their ability to achieve their life goals. Traditional life coaching focuses on this idea that the individual should be guided to their own solutions. Hybrid strategies have been born out of life coaching methods with other professional fields, like business and nutrition.

Read Full Term Paper
Copyright 2016 . All Rights Reserved