Online Table Reservation and Menu-Order essay

Download this essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from essay:

Many people who choose to eat at upscale restaurants consider themselves gourmets who enjoy showing off their knowledge of fine food by ordering dishes using correct French pronunciation or by knowing the difference between flambe and flame-broiled. To have the meal pre-ordered takes away the excitement of interacting with fellow foodies or people who enjoy such dining experiences. In addition, no online reservation service can routinely offer diners with table selection or other fastidious details that a live hostess or waiter can.

However, this service could appeal to event planners and people who are responsible for organizing and arranging meals for large amounts of people. By allowing people to order online, conference and other large event planners may be able to provide more flexibility in the menu offerings and hasten the ordering process by having drink, appetizer, entree and dessert choices in hand instead of having to collect even pre-ordered orders once again.

Expanding the market

Another option for this kind of service is to use it as an advertising vehicle for tourist sites and chamber of commerce web site. The site could then expand its offerings to less upscale restaurants, but serve more as an online advertising vehicle than as a service vehicle. An online service that is already used in this manner is online service information for families who are visiting different places. Offering a link to this web site on chamber of commerce web sites and tourist advertising web sites. Families visiting in new places can use this service to make reservations at a restaurant and preview the menus and make orders before going to the restaurant. In this way, parents bringing their children to family restaurants could pre-order their dinner so that they do not have to wait a long time for their meal at the restaurant. In this way, families can still enjoy a meal out without having to contend with entertaining their children while waiting for a waitress to arrive to take orders and then wait again for the food to arrive. Such extended waits for families with young children is a significant deterrent for families to eat out.


The idea for this business is feasible for a number of reasons. First of all, the technology to execute such a business has already been developed and with just a little work it can be integrated onto one network. Several web sites already provide table reservations services online and allow the ability to order food to be delivered or picked up. The start up costs are minimal, most efforts should be directed toward finding feasible markets for the product, examining current offerings and exploring ways to tweak the online or ordering aspect of the business to make it competitive in both the online reservation and the online food ordering market. The business would also appeal to restaurants as the advance alerts to the restaurants would allow them to plan for ordering supplies more accurately and plan better for staffing. Knowing that such a service would enable them to save money, plan more efficiently and increase their image by providing advertising in advantageous places.

Such a business at this moment may not seem like a slam-dunk success as there are dominant players in the online restaurant reservation business and the online food ordering business has not taken off in the way that had been hoped. The primary users of such a service, people between the ages of 30-54, are less inclined to use the internet for uses other than shopping and information than younger, more tech-savvy teens and young adults. In addition, the current technology will undergo improvements as users give them input for possible improvements.

Implications of Research

The research indicates that the market for online is doing well with two significant players doing well. The market for online food ordering appears to be less successful as people still prefer to order food online with a phone. There are many factors that would lead to the success of this business. There is technology that is already developed, a maturing population that is increasingly tech savvy. It appears that with tweaks to the technology and improvements that would allow more flexibility for patrons, it would be more popular.

As today's teens graduate from college and enter the working world, they will bring their tech-savvy sensibilities to every aspect of their lives, including eating out. Younger consumers, already used to turning to the Internet for a variety of purposes, from entertainment to communication and socializing, will feel less squeamish toward using the Internet to reserve a nice table and order a good meal.


Andrews, Whit. (2000). Internet World 6.8: 32

Carlson, S. (2000). Internet Booksellers Rely on Low-Tech Legwork of Student Representatives. The Chronicle of Higher Education. 46.26

Fox, Susannah & Jones, Sasha (2009). Generations Online in 2009. Pew Internet & American Life Project.

Fox, Sasha & Vitak, Jenna. (2008). Degrees of Access. Pew Internet & American Life Project.

Guffey, Mary Ellen (2008). Business communication: Process & product, Sixth Ed. Mason, OH: South Western Cengage Learning.

Hollingsworth, P. (1998) "Silicon chips: food trend for the new millennium. Food Technology 52.12

Horrigan, J. (2008). Home Boardband 2008. Pew Internet & American Life Project.

Madden, M. & Jones, S. (2008). Networked Workers. Pew Internet & American Life Project.

Meehan, P. (2005). The Mouse That Ordered in. New York: New York Times.

Pantelidis, I.S. (2010). Electronic Meal Experience: A Content Analysis of Online Restaurant Comments. Cornell Hospitality Quarterly 51.4: 483-491.

Menu Controller. (2008). Industrial Engineer 40.9: 16

(2000). Internet World 6.20…[continue]

Cite This Essay:

"Online Table Reservation And Menu-Order" (2011, March 21) Retrieved October 21, 2016, from

"Online Table Reservation And Menu-Order" 21 March 2011. Web.21 October. 2016. <>

"Online Table Reservation And Menu-Order", 21 March 2011, Accessed.21 October. 2016,

Other Documents Pertaining To This Topic

  • Online Reservation Distribution Channels

    Seat Could Expand to Any of the Following Options: Booking a seat in any restaurant internationally This can be by taking a virtual tour of recommended top restaurants in countries. The user types in the country / state / region that he is planning to visit, either by name or by area code. The system shows a condensed map of the region, before zoning on recommended names of 4 / 5

  • Restaurant Industry Is a Highly

    According to Brech, these trends do not leave much time -- or money -- available for dining at full-service restaurants. In this study, the respondents "reported their families ate at cafeterias, family or chain restaurants, or fine dining restaurants only once or less each week" (Brech 1998: 21). This is not to say, though, that the number of full-service restaurants in countries such as the United States has declined

  • Technology Has Evolved a Great

    Again, Mc Donald's has managed to deal with competitive threats posed by both these market players due to the fact that the prices that Burger King, Starbucks and Costa Coffee charge are much higher than that charged by Mc Donald's. The primary reason behind higher prices of Costa Coffee and Starbucks is the fact that their target market is much stronger and niche as compared to that of Mc

  • Casual Dining Concept Analysis

    Dining Analysis When deciding to visit a casual dining restaurant, the first choice one makes is whether to choose a restaurant from a chain or to choose an independent restaurant. This decision is an important one. Chain restaurants tend to offer consistent dining experiences, so that a person can anticipate the level of quality and service he or she will receive at the restaurant. However, as restaurant chains grow, they

  • Marketing Plan for Carnival Cruise

    Ocean Village is UK-based and is uses the differentiated experience of offering families the opportunity to define their own cruise itinerary (Kwortnik, 2006). There is freedom as to when passengers will eat, what they choose to participate in, and the concept focuses on breaking out of the mold of highly predictable and regimented cruise programs. The two remaining brands, P&O Cruises Australia and the Yachts of Seabourn, each have

  • Byrd Limousine Benefits to the Organization Milestone

    Byrd Limousine Benefits to the Organization Milestone 1 -- Company Background Milestone Technology Used to Augment Project Value of the Approach Business Process Change Milestone Technology or business practice High Level Implementation Plan Project Summation The Byrd Limousine Company is an organization that has provided specialized limousine services to Southern California clients for over two decades. BL is owned and operated by Shelonda Byrd Hale, and has seven full time drivers, five male and two female. The company caters to individuals

  • Scheduling Software for a University s

    CELCAT, though, is just one of dozens of vendors competing in the class scheduling software industry as well as many open sources options that are free of charge, and the thousands of colleges and universities that have undertaken the selection process have done so largely without the benefit of a set of best practices that can be used for this purpose. As a result, it is reasonable to suggest that

Read Full Essay
Copyright 2016 . All Rights Reserved