British Airways takes care of the retirement of their employees by developing numerous retirement and financial plans. The airline company also stimulates their staff by offering them specialized training which also adds more value to the organization. Then, the employees are offered specialized assistance in resolving their personal problems and also consultancy and legal aid with problems such as divorce or adoption (British Airways 2007 Annual Report). And a final and most important procedure is that of integrating the employees into the British Airways corporate culture and aligning their individual goals with the overall goal of the organization. The strategies implemented to better organize and increase the efficiency of the human resource have managed to retrieve the desired outcome. And proof of this stand the reduced number of employees, in the international context of increased profits, flights and satisfied customers.

Organizing the Physical Assets

British Airways belies that it is not the large number of physical assets that give its profits, but the efficiency in using the aircrafts. In this order of ideas, the international corporation has increased its efforts to reducing its fleet and increasing the flights. They base this strategy on the belief that newer and technologically superior aircrafts are more effective and efficient that older airplanes. In addition, newer and reduced fleet is also better received by the general population, moreover when it addresses various environmental concerns relative to oil consumption and polluting waste.

In 2007, "increased aircraft utilization and network restructuring has allowed the Group to reduce its mainline fleet. In the financial year 2007 the number of mainline aircraft in service has reduced by one, with the retirement of an Airbus 320. Reductions in the BA Connect fleet, followed by the subsequent sale of the business, reduced the total fleet by 42 aircraft to 242 at March 31, 2007. The Groups' fleet strategy is to support profitable growth and to renew the oldest aircraft...

As proof stand the larger profits, the increased number of flights and also the increased number of satisfied customers.
Organizing the Technologies

Given the nature of their operations, the management at British Airways has comprehended the true importance of incorporating the latest technological advancements. In this particular sense, they purchased several technologies that increase the safety of the passengers and the crew. They also integrated newer technologies within airport services, to ease the operations of both airport staff and also increase the satisfaction of their customers. For their innovative ideas, British Airways was awarded in 2005 the Nomensa Public Technology Award (Nomensa, 2008).

All changes implemented by British Airlines are aimed to support the organization in reaching their overall goals, those of offering the highest quality and most satisfactory services to their customers, increasing the employee's on the job satisfaction, and through this, registering revenues. And a most crucial approach to achieving these desiderates is through the increase in efficiency and effectiveness, goals achieved by the management at British Airways through the prolific implementation of the management's organizing function.