¶ … Firms' Comparative Analysis
In the preparation of the comparative analysis research, I will focus my research on the Virgin Atlantic Airways Limited and Kenya Airways. The Virgin Atlantic is a British airline company, owned by Sir Richard Branson and its headquarters being in England (Balmforth, 2009). Similarly, the Kenya Airways Limited is a Kenyan Airline, founded after the termination of the East African Airway. The firm belongs to the Kenyan Government. The airlines headquarters are at Embakasi in Nairobi (Oyieke, 2009).
Comparative analysis / similar problems affecting the of the firms
Comparing the two Airlines, I can analyze that they both face same challenges on a daily basis as they conduct their business. In a situation where the business has few or fewer customers, problems are bound to arise. Comparing the two Airlines in terms of customers and the business, there is evident that both face similar challenges. The Virgin Atlantic seems to face long and short damages in the customer service (Balmforth, 2009). This factor affects the airline company when it comes to customer handling and business as a whole. The Kenya Airways face almost the same problem when it comes to customer handling and the business. The company faces its own problems concerning the customer care management. Complains from the customers are unimpressive. Issues ranging from missed flights to unfriendly schedules are common. The Aviation report...
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