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It would be a good idea to also understand these settings as well.
How confident could/should one be that such information is kept secure?
Given the advertising-based model many of the social networking sites are reverting to, there is little probability that all information a person requests to be secure will stay that way. The business models of social networks are predicated on quickly repurposing both content and profile information of users to sell more advertising (Chen, Sharma, 2012). This will translate into an even greater level of confusion s to what constitutes public and private information in the future
(Titiriga, 2011). Ultimately the decision to leave the most confidential information completely offline, despite how one perceives its relative social value, is a wise decision (O'Brien, Torres, 2012).
What are some ways that the information you want to keep private can become public?
Facebook has openly stated their business model will increasingly rely both on users' content and statistics of their use, both used to sell more advertising. Facebook has been known to use images tagged as private in advertising without asking permission (Mitrano, 2006). This is because Facebook has a license clause for each user that states their content can also be used by the company, and the same holds true for Pinterest as well. The most common...
This can become very viral quickly within a given social circle, nearly becoming impossible to stop. It is best to not post anything that one wouldn't want found on a front page Google search of their name.
References
Asiimwe, E.N. (2010). Opinions of social web users on privacy and online DAM. Journal of Digital Asset Management, 6(6), 312-318.
Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.
Chen, R., & Sharma, S. (2012). Understanding user behavior at social networking sites: A relational capital perspective. Journal of Global Information Technology Management, 15(2), 25-45.
Hugl, U. (2011). Reviewing person's value of privacy of online social networking. Internet Research, 21(4), 384-407.
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