Myspace Essays Examples

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Social Networking Sites Began in

Words: 493 Length: 1 Pages Document Type: Essay Paper #: 37465612

The primary target market for Facebook is between the ages of 22-34. The secondary target market is between 35-54.

The strengths are that it is addictive, has a clean layout is open platform and is a real-world network (unlike Myspace). It has relatively few weaknesses, other than low revenue per user. Threats are other social networking sites, instant messenger services and photo sharing sites. There are opportunities in new markets and for a more fully-integrated platform.

Through our ads we want to efficiently reach our target market so they become more aware of Facebook. We want to build familiarity with the site in a market that has not traditionally understood the benefits of social networking sites. The goals are more sign-ups and an increase in the frequency of visits to the site.

We intend to do this by partnering with party-planning sites that organize reunions, to convince them to leverage the power of Facebook. We will take photos at the reunions for posting on Facebook and plug this to the attendees. This will take place in a 30-city trial with the objective of increasing trial usage of Facebook amongst our target market. This brings Facebook to the market, rather than…… [Read More]

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Public Relations One of the

Words: 558 Length: 2 Pages Document Type: Essay Paper #: 46849178


Facebook is operating on the communication and social segment of the it industry. In this sense, it is offering a multitude of services to its clients, which include, besides the actual chat or forum-like services, photo and video sharing and, increasingly, the capacity to generate an entirely customized and personalized page for the user. From this point-of-view, we can identify primary competitors, competing in the social segment of the industry, but also secondary competitors, who focus on partial components, such as photo or video sharing.

In terms of the primary segment, the most important competitor that Facebook has is Myspace. Myspace has successfully benefited from being launched earlier so as to attract an additional 30 million users, ranking at 100 million users before Facebook's 70 million. Bebo and Blackplanet also provide important competition on the primary market, however, the ain competition is between Facebook and Myspace. Both sites try to diversify the portfolio of services they are offering their customers and determine an increase in their market share exactly through the additional services they provide.

In terms of secondary competition, Facebook competes with companies that offer part of the services Facebook has. One good example in this sense is…… [Read More]

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E-Communities' Impact the Impact of

Words: 4918 Length: 18 Pages Document Type: Essay Paper #: 52542696

Twelve ESL learners who participated subsequently found that participating in text-based online chat rooms promoted a noticeable difference in their face-to-face conversations, particularly in noticing their own linguistic mistakes.

Psychologists stress little if any learning occurs without attention. "Text-based online chat, a particular form of synchronous computer-mediated communication (CMC) involving written oral-like conversation, has the great potential of increasing noticing for two reasons:

1. Compared to face-to-face conversations, CMC allows conversations to flow at slower speeds than face-to-face; consequently permitting "speakers" to have longer times to process receiving and producing the target language.

2. CMC can save texts (previous messages) in format that users may later access. (Lai and Zhao)

The following copy of "ESL Online Talk Community" illustrates concept Lai and Zhao present.

Practice makes perfect, but many ESL students do not have opportunities to practice speaking English. This Website is trying to establish an online community to enable learners to practice their English with fellow learners all over the world, anytime you like. All you have to do to join this online community is:

a) Download and install MSN Messenger (

b) Get a free hotmail account (

c) Sign up to join in the ESL Online Talking…… [Read More]


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Social Business and Retailer

Words: 12746 Length: 50 Pages Document Type: Essay Paper #: 58098465

Using contemporary illustrative examples from academic literature and reputable business publications, discuss the concept of "Social Business" and the resultant opportunity and challenges that are currently being faced by the retail industry globally.

Concept of Social Business

Concept of Social Business with Retailers

Social Media and Retailing

Best Practices in Administering Social Media

There is a growing body of research that confirms that companies of all sizes and types can realize a wide array of benefits from the use of social media networks. While the types and applications of social media experience constant change, social media content such as blogs and microblogs have become some of the more popular social media tools that have emerged in recent years. Although there a number of benefits and advantages that can be achieved through the use of social media resources, there is a concomitant danger that inappropriate or misguided content can backfire on a company, sometimes in irreversible ways. Therefore, identifying opportunities to improve the ability of companies of all sizes and types to achieve their organizational goals through the use of social media has assumed new relevance and importance. To this end, this study provides a review of the relevant peer-reviewed…… [Read More]

'About MySpace,' 2013, MySpace. [online] available: .

'About YouTube,' 2013, YouTube. [online] available:
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Facebook vs Competitors Arguably Facebook

Words: 1954 Length: 7 Pages Document Type: Essay Paper #: 35127087

While Facebook attempted to address some of these issues by ensuring that the user was able to adjust his privacy settings in order to restrict third party access if that was necessary, the company continues to have privacy issues even nowadays. With the continuous development of Facebook applications, these have become increasingly vulnerable and more difficult to control when it comes to the information that third parties are able to obtain about a certain user ID and individual (Steel, 2010).

It remains clear that privacy continues to remain an issue with the business model at Facebook, most importantly because sharing information on the users and allowing companies to use these in their marketing and advertising campaigns is such an intrinsic element in the business model that Facebook is working on. With that in mind, the challenge for Facebook is to address the privacy issues that potentially arise while remaining both profitable and legal.

The Road ahead

The partnership that Facebook struck with Microsoft for the exclusive use of Bing in its pages gives an interesting perspective on the road ahead for Facebook. It seems clear that the company is planning to complement its core social networking part of the business…… [Read More]

1. Lee, Ed. February 2010. Facebook's Business Strategy. On the Internet at Last retrieved on October 29, 2010

2. Facebook Press Room. On the Internet at Last retrieved on October 29, 2010
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Web 2 0 Technologies & Applications

Words: 6227 Length: 24 Pages Document Type: Essay Paper #: 37011227

Most well-known was Robert Scoble of Microsoft.

With the 2004 U.S. Presidential elections, blogs' growth accelerated dramatically as nearly every news network, candidate in both U.S. Senate and House of Representative races, and political pundit has their own blog competing for the publics' attention. The era of 2004 to today in fact has created a blogging industry that is pervasive in its availability of publishing platforms (USC Annenberg School of Journalism) and also in its readers for organizing and aggregating content of interest (Boeri, 2007).

Since 2004, technologies have emerged for completing text mining of blogs to find linguistic patterns in the mass of posts and also build linguistic models that represent public opinion. The use of latent semantic indexing as a technology has become prevalent as a result.

Wikis are also a form of consumer-generated media and were initially developed in 1994 with the first Wiki being introduced in 1995.

The term Wiki was chosen as it means quick in Hawaiian when one of the initial developers of this technology was visiting when he heard the term. Wikis are actually semi-structured content management systems that make it possible for organizations to quickly share content across departments in real-time. Wikis…… [Read More]

Works Cited:
Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42.  (Accessed March 14, 2009)

Robert Boeri. (2007, December). Content 2.0 Converges. EContent, 30(10), 22.
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What Impact Social Media Has Had on Music Marketing

Words: 1271 Length: 5 Pages Document Type: Essay Paper #: 42043868

Social Media on Music Marketing

The objective of this research is to examine and analyze how music artists have social media for marketing purposes. Examples will be used to illustrate the major points made in this report.

The music world has entered into a new era in marketing. Social media such as Facebook, MySpace, and others bring together individuals who are like-minded. Dave Allen reports in the work entitled: "Social Media, Blogs and Music: Some Philosophical Thoughts" the marketing world of music is electrified with "phrases such as "Social Media, Social Advertising, Facebook Ads, Mass Media Networking Advertising." (Allen, 2008, p.1) Allen, a panelist attending the LISA Service Seminar in Portland and the Hawaii MusicTech Conference in Honolulu. Reported is: "L.I.S.A., which is an acronym for Lessons In Social Advertising, was aimed at marketers and advertisers who [for some reason] don't understand social networks or haven't yet worked out how to advertise effectively to them. It focused on topics such as 'What is social advertising?' And 'How do you get young people to recommend your brand?' The Hawaii MusicTech panel was presented by the Northwest Chapter of NARAS [The Grammy Org] of which I am a Board Director, and we…… [Read More]

Allen, Dave Social Media, Blogs and Music: Some Philosophical Thoughts. Music Think Tank. Retrieved from:

Buskirk, Elliott (2009) Social Media Networks are Music's Curse and Salvation. EPICENER. 9 Apr 2009. Retrieved from: and founding member Gang of Four.
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Internet and Social Networks Affect

Words: 2137 Length: 5 Pages Document Type: Essay Paper #: 17301776

The most successful of these hybrid strategies is David Beckham and his approach to making sure his personality pervades the messages over and above the positioning points in any IMC campaign. The undercurrents of social networking require a very high level of interactivity, transparency that leads to trust. In the case of athletes and celebrities who battle gossip media, the best defense is a good offense. Taking the initiates as Derek Jeter has done to stop rumors of conflict with Alex Rodriguez, Carmelo Anthony discussing his DUI in blogs, and the hybrid strategy of Beckham all show how critical it is for celebrities to keep these broader Web 2.0 dynamics in mind when communicating with their fans. Table 1 in the Appendix provides an overview of Web 2.0 applications.


Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42. (Accessed April 3, 2008).

Mary Cowlett (2000, January). Toeing the line of truth in spinworld. Marketing, 23-24. Retrieved May 1, 2008, from ABI/INFORM Global database. (Document ID: 48129845).

Von Johnson, Pierre Ollivier. (2007). The Technology Disruption Conundrum. Journal of American Academy of Business, Cambridge, 12(1), 215-221. Retrieved…… [Read More]

Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42.  (Accessed April 3, 2008).

Mary Cowlett (2000, January). Toeing the line of truth in spinworld. Marketing, 23-24. Retrieved May 1, 2008, from ABI/INFORM Global database. (Document ID: 48129845).
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American Politcal Behavior American Political

Words: 1372 Length: 4 Pages Document Type: Essay Paper #: 55945368

Social capital increases in the presence of the church hence numerous connections and relationships come into existence in the church. In the modern setting of the church, there is extensive application of contemporary technology. Contemporary technology in the church helps bring religious members together as they communicate on the common religion. Church has a significant impact on the political behavior of the nation. Politicians associate with churches in order to solicit votes from the religious members. Religious groups vote in relation to their interest in the political arena thus have a greater say during elections. Churches also have the capacity to produce potential and actual leaders to serve the nation (Putnam, 2000).

Workplace enables the development of bridging social capital. This is to serve the interest of diversity within the workplace. Workers come from different background, thus experience unique cultures. This makes it necessary for companies to initiate social capital (bridging) through vision, goals, objectives, and mission. Workplace also creates an environment where individuals converge to share their different cultures (Putnam, 2000). This works towards the development of social capital relative to relationships and interactions (connections). Workplace provides an environment where individuals can learn bridging to supplement bonding. Workplace plays…… [Read More]

Putnam, R.D. (2000) Bowling alone: The collapse and revival of American community. New York, NY: Simon & Schuster. (ISBN 0-7432-0304-6)

Wattenberg, M.P. (2008) Is voting for young people? New York, NY: Pearson Longman. (ISBN
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Web 2 0 Tools the Term

Words: 558 Length: 2 Pages Document Type: Essay Paper #: 69323829

0. Alexander (2006), poses that "users can set up accounts, then write and revise their collaborative work."

Online social networking used as part of instruction in various institutions of higher learning, students have been able to exchange e-mail or text messages for educational purposes in institutions. Facebook-style online utilities for educational purposes, and opportunities to communicate online with students from other geographic areas with the aim of sharing information. For instance political science students can use the Web 2.0 tools to get to know what new political unfolding there are in other parts across U.S. Or the world.

There are also provision of online learning games and simulations. Fans of software games can get online drilling and practice games, multiplayer simulations, and virtual world and Second Life-type environments. These can be made possible through Virtual Worlds such as Second Life which utilize Web 2.0 technology.

Web 2.0 has also enabled students to use virtual learning environments like online courses, electronic tutors, computer-managed instruction, and online assignments and assessments. This has saved the institutions the inconvenience of time barrier, space, distance and money.

Web 2.0 is also a tool of online communications for parents and students (outside of school hours). Homework…… [Read More]

Alexander, B. (2006). Web 2.0: A new wave of innovation for teaching and learning?

Educause Review, 41(2), 32-44. Retrieved from 
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Social Network Forensics Approach to

Words: 2191 Length: 6 Pages Document Type: Essay Paper #: 76871742

3). A sample screenshot from JADSoftware's Internet Evidence Finder application is shown in Figure 2 below.

Figure 2. Sample screenshot of Internet Evidence Finder Interface

Source: JAD Software at / images/iefv4-1.png

Moreover, IEF v4 also has some useful features for social networking site applications, including:

1. Facebook live chat search has been updated to locate additional chat (including damaged fragments); the vendor adds that messages sent and received using the Facebook live chat feature. Information found with the message can include the Facebook profile ID used to send/receive the message, the from/to names and ID's, and the date/time (in UTC) that the message was sent; however, there are a few different formats of Facebook chat and not all formats include all this data).

2. Facebook unicode text is now converted.

3. Facebook page fragments: Facebook related web pages, including but not limited to the Inbox page, emails, photo galleries, groups, and so on. Most recovered items will be fragments and not the complete page, but attempts are made to recover the entire page and filter out false positives. A header is added to the fragment to aid in viewing the page in its original format.

4. Updated MSN/Windows Live…… [Read More]

Works Cited:
Anklam, P. (2007). Net work: A practical guide to creating and sustaining networks at work and in the world. Boston: Elsevier/Butterworth Heinemann.

Carter, H.L., Foulger, T.S. & Ewbank, a.D. (2008). Have you Googled your teacher lately?
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Apis for Social Networks Application

Words: 580 Length: 2 Pages Document Type: Essay Paper #: 36525302

Conversely the pressure for a uniform standard of integration across social networks is also coming from users of these social networking sites, who want to be able to create a highly integrated, consistent and timely update of themselves and their interests. These two market forces are in turn driving the commercialization of social networking and will eventually lead to the development of sustainable business models (Madsen, 2009). To the extent that API can be used to integrate th4ese diverse social networks is to the extent they can lead to the development of increasingly valuable mash-ups as well. As with any use of personal data the APIs must also have a high level of security associated with them as well (Mansfield-Devine, 2008). The bottom line is that APIs provide a very useful framework that leads to the integration and real-time connectivity between social networking applications, opening up opportunity for greater levels of creativity in the development and use of mash-ups than ever before (Oren, Haller, Mesnage, Hauswirth, Heitmann, Decker, 2007). In conclusion, social networking is serving as a very powerful catalyst for the development of APIs that are in the process of re-ordering the fundamental ways people collaborative and communicate online.…… [Read More]

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Internet for Recruitment Evaluating the

Words: 870 Length: 3 Pages Document Type: Essay Paper #: 90624895

Given the fact that recruitment online has only been in existence for under three decades, this fact shows how pervasive and effective the Internet is as a recruiting platform. The most critical point however is that the most valuable and most likely successful candidates for new positions are continually striving to learn more about their industries, and how to excel in their careers. As a result, the more professional affiliations a firm has and the reputation of the hiring firm all play a vital part in attracting high quality candidates for hire. How the Internet assists with this process is that it provides firms with the opportunity to vary their approaches of communicating positions, how the positions are conveyed, in what context, while also underscoring the value of the firm's brand and its reputation in the market. Many of these factors are intangible and defy quantification in Web analytics, yet they must be orchestrated intelligently and with clear focus if recruitment strategies of the Web are to succeed.

Fourth and finally, the Internet gives hiring firms much greater control over the online user experience of candidates, from the graphics and messaging provides, to the online videos of existing employees and…… [Read More]

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Human Society Is Made Up

Words: 1228 Length: 4 Pages Document Type: Essay Paper #: 51257161

They get the kind of information they want to hear and do not receive a balanced view of the facts surrounding any particular issue. As a result, people's view of politics have become increasingly partisan with the electorate less likely to accept a non-partisan view. One example of this is the recent political movement known as the "Tea Party." It's Republican members of Congress, under intense pressure from their Tea Party voters back home, have refused to engage in any compromise legislation with the Democrats. It is likely that many of those same Tea Party members get their news exclusively from right wing news outlets which espouse only a right wing view of politics.

Part 3:

It was on June 28, 2012 that the Supreme Court of the United States announced its ruling on the Affordable Care Act, widely known as "Obamacare," and demonstrated how politically partisan the nation has become. The Affordable Care Act stipulates that every American either obtain health insurance, or pay a fine and enter into a government run health care exchange. This mandate is seen as the core of the legislation because without every American involved, there just is no way the government can afford…… [Read More]

Cohen, Jon. (3 July, 2012). "Americans split on Supreme Court decision." The

Washington Post. Retrieved from
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Internet Searching for Information on Google Is

Words: 596 Length: 2 Pages Document Type: Essay Paper #: 56768974


Searching for information on Google is like trying to find a needle in a haystack. Is that true? Was the library of the 19th century more efficient? Explain.

Google makes searching easy by typing in search terms in the browser. When search terms are searched in the browser, it brings up a list of items from the search terms. This makes the searching in Google much easier to find what the user is looking for. The 19th century brought about revolution in the respect that the libraries introduced directories that were placed on the tables in the libraries to look for and find information more efficiently. Google has used the internet to search for information through data bases that come from all over the world. The libraries of the 19th century only had them on a table, which means that people still had to go to the library. Google can be accessed from any computer at any location from all over the world.

The information age might very well go down as one of the most influential movements of the last century. The term "revolution" refers to a drastic change. In what ways in this information age is so…… [Read More]

A virtual counter-revolution. (2010, Sept 2). Retrieved from The Economist: 

Boswell, W. (2005, June 17). Google vs. Libraries. Retrieved from Web Search:
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Student Searches Free Speech and Expression and Privacy in the Wired Age

Words: 1422 Length: 4 Pages Document Type: Essay Paper #: 68396652

Student Searches, Free Speech & Expression, and Privacy in the Wired Age

Student searches and in-school discipline for off-campus conduct

Free Speech and Expression on and off campus

Privacy in the wired age on and off campus. (Facebook, twitter, myspace, blogs, cellphones)

What are a students' constitutional rights when it comes to searches and seizures, on and off campus discipline, free speech, expression, and privacy in the wired age when on and off campus? How are students protected by the United States Constitution and Bill of Rights when it pertains to the three items listed above?

Students are often subject to rules and regulations that are associated with school codes of conduct and those rules and regulations are sometimes not reflective of constitutional rights to free speech and free action inside the laws. These long list of potential violations are printed by institutions and are made available to students, in secondary and postsecondary schools. Students are then subject to these rules often as a condition of enrollment. While some schools require students to acknowledge receipt of these codes of conduct most do not make a student sign or read the actual document but in the fine print of enrollment documents…… [Read More]

Works Cited:

Williamson, L. (2009). Private Rants Become Public When Aired Online. InsideCounsel, 20(211), 67-68. Retrieved from EBSCOhost.
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Young Generation Chapter One and

Words: 10896 Length: 40 Pages Document Type: Essay Paper #: 20009292

Large number of respondents will require large number of questionnaires to be given to the individuals and this would have high financial implications.



Due to the problem of fear of the information that if the Facebook members disclose will be used against them in future, I intend to guarantee them anonymity on any information given and confidentiality by ensuring no names or sensitive information is required in the questionnaires. On the time constraint, the questionnaires will be designed so that it takes small amount of time with few open ended questions. On the financial, the samples taken will be done randomly so that even if it's quite small compared to the whole Facebook membership, it will be representative.




Literature review



Social networking is considered the as the manner of communication in the 21st century. It refers to the individuals grouping into groups which are specific in nature similar to little neighbourhood division or rural communities. Social networking is most popular online although it is possible in person in particular at universities, workplace and high schools. The reason for this is that unlike most colleges, high schools or work places there are millions…… [Read More]

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Organization Linkedin Corporation Is the Biggest Professional-Networking

Words: 1368 Length: 4 Pages Document Type: Essay Paper #: 79415948


LinkedIn Corporation is the "biggest professional-networking website" (Kucera & Frier, 2012). Launched on May 5, 2003 (Linkedin Corporation, 2012), and going public on the New York Stock Exchange in May, 2011 (Kucera & Frier, 2012), LinkedIn's stock more than doubled in value since going public, with stock valuation at $117.30 at close of trading on May 4, 2012 (Kucera & Frier, 2012), and LinkedIn increased its membership from 150 million to 161 million during the 4th quarter of 2011 (Kucera & Frier, 2012). Clearly, LinkedIn is a success story on several levels. Nevertheless, LinkedIn must deal with external and internal challenges, as do all corporations. A significant external factor/challenge to LinkedIn is posed by huge social networking sites, while a notable internal factor/challenge is presented by the lack of income from most of LinkedIn's users. These factors, along with other external and internal challenges, mean that LinkedIn cannot be content with its current position; rather, it must continue to meet those challenges in order to remain competitive.


External Factor

An external factor affecting LinkedIn is competition from other networking sites such as Facebook and MySpace. Though there are many networking sites, including but not limited to Cyworld, Bebo,…… [Read More]

CrunchBase. (2012). MySpace | CrunchBase profile. Retrieved June 1, 2012 from Web site:

Edwards, J. (2011, November 17). How LinkedIn's lousy sex appeal could end up killing it. Retrieved June 1, 2012 from Web site:
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What Impact Social Media Has Had on Music Marketing

Words: 2064 Length: 6 Pages Document Type: Essay Paper #: 92059475

Marketing Music on Social Media Sites

Social media sites like Facebook, Twitter, YouTube and others have grown exponentially over the past few years. One of the entertainment genres that has benefited mightily from social media is music, rap, rock, hip-hop, country, and even classical music. This paper explores and analyzes how musicians and groups have exploited social media in their marketing strategies.

Key Reasons Music Marketing Thrives on Social Media

Social Media has carved out an enormous presence in the contemporary entertainment and information scene in the United States. In fact according to a 2010 book -- Facebook Marketing: An Hour a Day -- a Harris Interactive study shows that "…48% of all American adults had either a Facebook or a MySpace account" (Treadaway, et al., 2010, p. 15). Also, as an indication of how extraordinarily fast Facebook has grown, in just eight months the giant social media company went from 100 million users to 200 million users, Treadaway writes. In contrast to that astronomical growth, it took the United States fifty-two years to go from 100 million to 200 million inhabitants, Treadaway goes on (15).

More importantly, Facebook users spend 13.9 "billion minutes" on the site in April of…… [Read More]

Associated Press, 2011, 'Coldplay to livestream Madrid concert on YouTube on Oct. 26, two days after release of 'Milo Xyloto'. Retrieved October 7, 2011, from .

CMU, 2011, 'New MySpace owners speak / New look music-focused MySpace set for 2011, retrieved October 7, 2011, from
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Strategic Profile and Case Analysis

Words: 2399 Length: 8 Pages Document Type: Essay Paper #: 14570264

In this way, it has even come to supercede basic email interaction as a way of establishing lines of communication. Moreover, the nature of the forum is such that the lines of communication are always open and function in a way that is multidirectional.

As a result, Facebook is today continually redefining both the way people use the internet, and even more importantly, the way that people intercourse socially. Such is demonstrated by the evolving purposes which social networking sites have come to reflect, increasingly eschewing previously prominent cultural tendencies emphasizing modesty, privacy and disclosure only to a close circle of friends. The aggressive expansion of one's social circle via such networking avenues has produced myriad unconscious rationales for sharing such personal information. As Salkever (2009) observes, this has become an ever more persistent condition of youth culture, with personal disclosure mirroring these instincts amongst peers and in a celebrity culture which imposes a significant influence on the desires and impressions of adolescents and teenagers. Salkever finds that "for the first time, social media has made it convenient to tap the collective wisdom of your crowd, and people who know your crowd, to get recommendations for just about anything. Sure,…… [Read More]

Barnes, S.B. (2006). A Privacy Paradox: Social Networking in the United States. First Monday, 11(9).

Harkey, M. (2006). Case 14: Facebook. Stanford Graduate School of Business.
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Human Resources in the Internet

Words: 1361 Length: 4 Pages Document Type: Essay Paper #: 6403136

Experts in the field caution both job seekers and employing organisations that online social and professional networks should be incorporated as adjunctive measures on both ends and not relied upon exclusively or instead of certain aspects of traditional recruitment, hiring, and job searching. Finally, the other obvious implication of the growing use of social networking sites (in particular) for this purpose is that one must become more careful than many have been in the past in terms of what information one posts in the vast public Internet forum to which prospective employers now share ready access.

"Professional sites net members in recession." Recruiter. 2009. HighBeam Research.

(January 4, 2011).

According to representatives of the most popular professional online network, LinkedIn, the firm has experienced a dramatic increase in use and popularity among job seekers since the onset of the current economic recession. Specifically, in the UK, LinkedIn has experienced an increase of forty-three percent in job postings and a forty-one percent increase in job applications filed through its services in between the 4th Quarter of 2008 and the 2nd Quarter of 2009. Business recruitment analysts suggest that much of the increase in popularity among job seekers is attributable to…… [Read More]

Works Cited:

Tatham, Helen. \"Executive Recruitment: Virtual Hiring Ventures - Give Me the Job or...; Guns? Nudity? This is not executive interviewing as we know it. But in virtual reality, the boundaries are very different \"New Zealand Management Journal. 2009. HighBeam Research. (January 4, 2011).
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Vedantam 2006 Americans Are More Socially Isolated

Words: 8966 Length: 36 Pages Document Type: Essay Paper #: 8258228

Vedantam, 2006), Americans are more socially isolated than they were in 1985, with the number of people with whom they can confide dropping by one third, from three close confidents to two. American is viewed as a fragmented society with splinters of people growing ever more distant with regard to intimate social ties. Despite the benefits of close social connections, people report being alone, feeling alone, and suffering alone in bad times.

The ability of digital social networks to support substantive civic engagement is more than a test of the media's capacity to convey and renew civic engagement -- it is also a test of the transformative capacity of social networks with regard to sustained interest and action. A criticism of communications and information technology (CIT) -- which includes digital social networking -- is its transience and churn. Engaging digital communication tends to cater to the tastes of an audience with "above the fold" attention spans, and not to those who read The New Yorker or The Economist from cover to cover. In much the same vein as those who were fearful that the automobile would undermine intellectual endeavors in 1937 Middletown, Indiana, the Internet has had its naysayers. The…… [Read More]

Appendix VI -- Sample Letter of Consent

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Web 2 0 With a Focus

Words: 6782 Length: 25 Pages Document Type: Essay Paper #: 3008169

0 is "…a broad name used for a number of different experiments that are being done in the research community" (Reddy & Goodman, 2002, p. 12). The emphasis here is in 'experiment' as Web 2.0 is a platform for the testing of new applications and innovation, as well as being an area for research and development in education and science.

The differences in the way that Web 2.0 functions can be seen in the concept of the Internet as a new platform or environment. This is a concept that exceeds the idea that a new Internet would merely offer new applications that would be in essence an extension of Internet 1.0. As Tim O'Reilly and John Battelle note, Web 2.0 means "… building applications that literally get better the more people use them, harnessing network effects not only to acquire users, but also to learn from them and build on their contributions" (O'Reilly and John Battelle, 2006). This vision of an Internet that grows in an almost organic sense, where the user becomes an integral part of the growth of knowledge, is central to the ideals of Web 2.0; and is an aspect that has cultural and social consequences.

The…… [Read More]

Anderson a. ( 2007) What is Web 2.0? Ideas, technologies and implications for Education. Technology and Standards Watch, Feb. 2007. Retrieved from

Atchison S. (2007) Are You Chasing the Web 2.0 Trend? Part 2. Retrieved from
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Porter's Five Forces of Competition

Words: 3588 Length: 10 Pages Document Type: Essay Paper #: 36305462

In fact, many of them are more likely to make sure that as much space is provided when it comes to taking over the Internet. For example, these individuals want to make sure that they are likely to get what it is they want by having a Web presence. This means that they are going to do everything possible to have as many contacts as possible from off the Internet in order to get as much revenue as possible that it could lead to a monopoly. In essence, if a monopoly does occur, then they are going to face breaking the law in the process. Furthermore, privacy issues are concern because of how much of a giant they have become since the inception of the organization as of 2004 (Facebook, 2011d).

By studying Porter's Five Forces, one learns that Facebook is an MNE that is as big as Google. They are constantly growing in all aspects by means of internally and externally. At least hundreds of individuals are on their staff, and thousands or millions use Facebook daily. Each of these gives them much control by causing rivalry, buyer and supplier power, product development and so forth. Regardless, Facebook relies…… [Read More]

Facebook. (2011a). About Facebook. Retrieved June 25, 2011, from Facebook:

Facebook. (2011b). Statistics. Retrieved June 25, 2011, from Facebook:
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Social Networking Websites

Words: 596 Length: 2 Pages Document Type: Essay Paper #: 8682903

Social Networking

An Examination of the Purpose and Utilization of Social Networking Websites

Alexander Graham Bell's invention of the telephone in the late 1800s revolutionized civilization.

It was not until 100 years later, in the late 1970s, that another such discovery was made. This latter discovery was that of the Internet. Many argue, furthermore, that the discovery of the Internet involves an even greater advancement in human history than Bell's telephone, for nothing has touched so many, so quickly, and so deeply as the advent of the Internet, and with it, within a relatively short time, the culmination of social networking in a variety of websites, utilize worldwide. This paper will offer a quick examination of how such websites, including Facebook, MySpace, Twitter and LinkedIn, have been utilized by individuals in the last decade to promote both personal and work-related interests.

People utilize social networking sites for many reasons but, as mentioned above, two foremost reasons are in order to enhance one's personal and professional life. Three of the websites mentioned above are known to cater mostly to personal interests, i.e. Facebook, MySpace and Twitter. LinkedIn is a website that promotes connections between professionals and would thus be utilized with…… [Read More]

It is thus difficult to single out the purpose for which a social networking site is being utilized. Though one can generalize, with different world events and a constant evolution of these sites, their purpose is constantly changing, and often times it includes the connection of more and more individuals worldwide, which is a phenomenon to be embraced.

Bellis, M. (2011). "The Invention of the Telephone." Retrieved December 24, 2011, from .

"LinkedIn: The World's Largest Professional Network." (2011). Retrieved December 24, 2011, from .
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Hopetree Designing a Website for a Non-Profit

Words: 2090 Length: 5 Pages Document Type: Essay Paper #: 59793799


Designing a Website for a Non-Profit Organization Assignments: HopeTree

This document includes designing criteria and a proposal for a non-profit website which is offering services to assign volunteers. The suggested name for the website is "HopeTree" which is very easy to remember, and gives a good sense of the aim of the site. The target group is young adults who have grown into the browsing technology. Therefore, the networking services such as Facebook, Myspace, and Twitter will be the main tools to reach target audience. In this context, the usability and functionality of the prospective web page will be described with examples.

Nowadays, as a result of rapid growing online technologies, the internet is reachable to everyone. The reasonable price, bundled services with cable TV and telephone brought the internet to almost every house. Most people use internet to deal with their daily errands from submitting school assignments to entertainment. The latter brings big responsibility and competition to the web designers to exhibit and sell their products and idea. Hence, the question is "What the designing criteria of a good webpage are."

Aesthetic beauty, reliability, safety, usability, cost and functionality should be the main components of a good webpage.…… [Read More]

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Marketing Men's Attire in New York City

Words: 5242 Length: 20 Pages Document Type: Essay Paper #: 29884621

Business Plan for Tailoring Workshop Company: A Tailor Shop on Wheels

This business plan is for the Tailoring Workshop Company (hereinafter alternatively "the company"), a mobile tailor shop for men clothes that will have a Web site and a mobile app available through the Apple Store. The company will focus on tailoring men's suits only. Customers will be able to contact their personal tailor through the company's Web site or via the mobile app, but there will be no physical brick-and-mortar facilities or retail outlet. Customers will be able to create a free online account that enables them to explore all fabric choices and design collections so they can select the combinations that most appeal to them. The mobile app and Web site will facilitate changes so that customers can instantaneously visualize the results of their choices. In addition to using the company's available designs, customers will also be able to create their own custom designs using the Web site's designing tool. Likewise, customers can upload pictures, narrative description of pages from competitors' catalogs and the designs can be created to their satisfaction.

Following the formalization of the final design, customers will schedule appointments for their personal tailor to visit…… [Read More]

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Adults on Secured Online Environments

Words: 12910 Length: 50 Pages Document Type: Essay Paper #: 48598250

Next, the researcher will conduct a query of the computer awareness of education administrators, teachers, parents, and students in the New Orleans school district, then evaluation of documented data will provide a research base of the required elements needed to consider while developing a framework that can be used as a guide by educational leaders and parents for the protection of children at school and at home. Research areas will include law enforcement agencies, various information systems security sites that provide security solutions that can be implemented in schools and in the home, other avenues of research will include interviews with a multitude of technical personnel proficient in hardware, software and network technology utilized for computer security.

Purpose Statement

The purpose of this dissertation is to provide recommendations from experienced practitioners of detailed, hands on instruction or guides that even the computer illiterate parent or senior caregiver can use to set up a home computer in the most secure mode available. Research areas will include various Information Systems Security sites and discussions with a multitude of technical personnel proficient in the security of hardware, software and network technology. These sources will support a Delphic study designed to develop safety recommendations…… [Read More]

Atkinson, E.N. (1995). Interactive dynamic graphics for exploratory survival analysis. The American Statistician, 49(1), 77.

Barker, C., & Groenne, P. (1996). Advertising on the World Wide Web. [online]. Available:[1998, April 6].
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Social Web Originally Developed in 1989 the

Words: 2369 Length: 9 Pages Document Type: Essay Paper #: 5437511

Social Web

Originally developed in 1989, the World Wide Web has fundamentally changed the way many people shop, work, recreate and receive an education. Likewise, the emergence of e-commerce has had enormous implications for the business world and governments alike, making this innovation one of the most significant in human history. Moreover, tens of millions of new Web pages are added to the World Wide Web every day, and current signs indicate this growth will continue to accelerate into the foreseeable future. One of the more important trends to emerge in recent years has been the use of the World Wide Web for social interaction in what has been termed the "Social Web." To gain a better understanding of the Social Web and its implications, this paper provides a review of the relevant literature, followed by a summary of the research and important findings in the conclusion.

Review and Discussion

In just over 2 decades, the World Wide Web (WWW) has experienced truly explosive growth to the extent that there are now more than two billion users around the world (Toure, 2011). Introduced in 1989 by Timothy Berners-Lee, a computer scientist, the WWW was originally developed to provide a framework…… [Read More]

Alpert, J. & Hajaj, N. (2008, July 25). We knew the Web was big. The Official Google Blog.

Retrieved from
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Social Media Has Changed the

Words: 3288 Length: 9 Pages Document Type: Essay Paper #: 15564190

More and more business and personal interaction is going to be taking place online. Because of that, it is not possible to dismiss social media. It is here to stay, and it does have value. However, how best to use it, how much value it really offers, and where it is going in the future are all issues to address. The media tools are taking the world somewhere exciting, and as boundaries fade and change the social rules that have been in place for so long are requiring a complete rewrite. Where will social media take society in the future? That remains to be seen. Most likely, social media will continue to grow and expand. That will allow it to change just as society changes, and that can help people who were previously focused on face-to-face interaction make the move to social media. Despite the value of interacting online, though, there needs to be a balancing act. In other words, it is vital that people learn to use social media but also keep their "real world" social skills.

Because social media showed up so quickly and seemed to explode onto the scene, it has allowed people to jump from interacting…… [Read More]

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SWOT for Facebook

Words: 2871 Length: 9 Pages Document Type: Essay Paper #: 69819793

emergence of social media as a political, economic and similar forces has been a sight to behold over the last five to ten years. It started a little slowly with MySpace but has since grown at a frenetic pace in the form of Facebook, Twitter, Instagram, Yelp and other similar websites. This particular report shall focus on Facebook as they are perhaps the most obvious and powerful example of what social media has become in the modern marketplace as well as the culture of the United States and the rest of the world. Points of analysis will include segments of the general business environment, forces of competition, external threats, opinions about the strengths and weaknesses of Facebook, a summary of the strengths and weaknesses of Facebook and an analysis of their value chain. While Facebook's arc to the top has not been completely flawless, they rival other dominant companies like Apple, Microsoft and Amazon in terms of just now much of their market that they control.


Of course, the general environment of business is commonly comprise of the acronym PESTEL, which is short for the different dimensions of the general environment. That acronym stands for political, economic, social, technological,…… [Read More]

Works Cited:
Bayer, D.L. (2012). Employers are not friends with Facebook: How the NLRB is protecting employees' social media activity. Brooklyn Journal of Corporate,

Financial & Commercial Law, 7(1), 169-194.
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Social Networking for Marketing to

Words: 2530 Length: 10 Pages Document Type: Essay Paper #: 90139482

Not exactly the participation levels that would be hoped for.

Research Question

The social networking phenomenon has had considerable impact on business in general and marketing in particular. With massive amounts of people flocking to social networking sites and staying there much longer than on other websites, businesses naturally want to leverage and monetize. However, the Facebook fiasco made it clear that people are not ready for Big Business to invade the "privacy" of their social networks. As a result, permission marketing has become a prominent issue -- marketers should allow customers to opt-in (i.e. consciously choose to participate) rather than only offering the choice of opting-out (i.e. including customers in a program until they indicate their disinterest). Therefore I propose to conduct a survey to identify behaviors, attitudes and trends of consumers using social networking websites. Findings will be accompanied by visual presentations as well as analysis of the data to further guide the reader.

Research Methodology

The proposed research will utilize non-probability sampling method (Maylor, 2005) to tabulate the data gathered on population because there will be a sampling quota to achieve statistical significance which will be 100 survey papers. Furthermore, for the rest of the survey, multi-…… [Read More]

Mayfield, Antony. What is social media? (

Goh, Rachelle & Silverman, Michael (2008). Business Person's Guide to Online Social Networking. (
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Human Resources in the Internet

Words: 1455 Length: 4 Pages Document Type: Essay Paper #: 51291525

In that regard, Human Resources managers have discovered that online networks can help establish unity among employees working much too remotely from other employees to establish any kind of rapport or shared corporate culture through traditional means. Another advantage of this use of online social networks has been their ability to facilitate greater connections among and between groups of employees from different places of origin, backgrounds, and age.

There are also risks associated with the use of existing social networks such as MySpace and FaceBook that HR managers have also had to consider. Specifically, they do present the possible risk of leaking of proprietary information; they can result in damaging statements by firm employees with legal liability on the part of the company; and they can expose valued employees to being "poached" by external recruiters known as "head hunters." Consequently, some companies have embraced the concept of incorporating online social networks but they have chose to develop their own secure internal networks instead of relying on public networks such as MySpace and FaceBook. Their intention is simply to exploit the potential value of the new social network media but in a manner that reduces the potential risks associated with public…… [Read More]


2009. HighBeam Research. (January 4, 2011).
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Technologies in Business and Marketing

Words: 850 Length: 3 Pages Document Type: Essay Paper #: 14906872

Today, email is still used very heavily in business and personal communications and related applications. However, the additional convenience and immediacy of new technology (especially cell phones) combined with the networking potential of the newest social media Internet networks and applications have already begun to revolutionize business marketing communications (again), as exemplified by the Obama election team's effective use of Facebook, Myspace, and Twitter throughout the 2008 presidential campaign (Hempel, 2009: 93).

Social Networking as the New Marketing Media

Social networking is a significantly more effective communications media for the future of business marketing than email, although it is expected that email will continue to provide extensive business communications support and personal communications for years to come. Whereas email communications require users be at their computer terminals or relay messages to mobile devices, media such as Twitter offer an immediate text-based connection virtually anywhere. Real-time texting allows the advantage of instantaneous connection while at the same time giving the recipient the same ability to delay a response if desired, even if only momentarily. This is important because it provides the same reach as telephonic communications without requiring either a spontaneous and unprepared response or denial of the attempt at communication…… [Read More]

Craig, RT "Pragmatism in the Field of Communication Theory" Communication Theory,

Vol. 17, No. 2 (2007): 125-145.
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Marketing Management of Boy's and

Words: 5025 Length: 15 Pages Document Type: Essay Paper #: 22779070

The broader areas of Customer Relationship Management (CRM) serve as the foundation of client relationship management and analysis (Ravanas, 2007).

There is the second weakness of also concentrating on the corporate donors as a largely homogeneous group. This can be seen in the approaches defined in the Club's annual report. The tailoring of individualized strategies can maximize the experiences of donors so they have a higher level of ownership in the causes they are investing in (Polonsky, Sargeant, 2007). Concentrating more on how to transform the corporate donors' investments into experiences not only for them but the clubs they adopt will further support a more relationship-based series of marketing strategies. The greatest threat to the existing series of donor strategies is that they may eventually become more transactional in scope and donors may decide to either cut back on the level of giving or quit giving altogether due to economic conditions. To overcome this potential risk, the club must concentrate first on client relationship management strategies that are much more finely tuned in the donor community first. Second, the tailoring of specific programs for each of the corporate donors is critical for the growth of donations to occur. At 16%…… [Read More]

Dennis B. Arnett, Steve D. German, & Shelby D. Hunt. (2003). The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing: [1]. Journal of Marketing, 67(2), 89-105.

Gloria Barczak, Kenneth B. Kahn, & Roberta Moss. (2006). An Exploratory Investigation of NPD Practices in Nonprofit Organizations. The Journal of Product Innovation Management, 23(6), 512-527.
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Online Persona Undermines a Resume

Words: 332 Length: 1 Pages Document Type: Essay Paper #: 17098369


However, Finder mentions that this type of searching on the Internet via Facebook and MySpace is in reality not that widespread, due to the fact that most potential employers and college/university company recruiters consider it to be unethical or somewhat underhanded. Nonetheless, Finder makes it clear that all those seeking employment must review their information on these types of social networks and remove photographs and text that might be viewed as inappropriate by potential employers. One way of doing this is to use settings on sites like Facebook and MySpace that limit access to certain pages and information and to be very vigilant concerning what is posted and who has access to it. Overall, Alan Finder offers some very logical advice which all potential employees and students should carefully consider before posting personal information on the Internet.


Finder, Alan. "For Some, Online Persona Undermines a Resume." New York Times. 2006.

Internet. Accessed September 23, 2009 from

06/11/us/11recruit.html?_r=1.… [Read More]

Works Cited:
Finder, Alan. "For Some, Online Persona Undermines a Resume." New York Times. 2006.

Internet. Accessed September 23, 2009 from

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E-Retailing Plan for Made-To-Order Athletic

Words: 3982 Length: 8 Pages Document Type: Essay Paper #: 53074972

Figure 2: Using the BCG Growth/Share Matrix To Evaluate Eleftria Market Opportunities

Star Products

Question Marks

Cash Cows


Source: (Anantachart, 2004)


e-retailing metrics

The e-retailing objectives for Eleftria Athletic shoes and their plans for attaining them are defined here. The first objective is to create an e-retailing strategy that capitalizes on multi-channel management, meaning that e-retailing site will be accessible over the Web, through specialized interfaces on Blackberries and PDAs, and also will have telephone ordering as well. The second objective is to create a completely integrated e-retailing system that connects to pricing, catalogs of shoe components, suppliers to validate the shoes being designed can be built, and shoe costs to ensure when compared to pricing the can be produced at a profit. This back-end system integration needs to be real-time as it allows for greater levels of responsiveness to the customer has a result. The third objective is to create a comprehensive dashboard of metrics to measure performance of the e-retailing plan over time.

The strategies for promoting and keeping the e-retailing plan in front of customers include the use of Google AdWords Advertising, Yahoo Overture and additional online search-based advertising strategies. In addition, there will be…… [Read More]

Saravudh Anantachart. (2004). Integrated Marketing Communications and Market Planning: Their Implications to Brand Equity Building. Journal of Promotion Management, 11(1), 101-125.

Sulin Ba, Jan Stallaert, Zhongju Zhang. (2007). Price competition in e-tailing under service and recognition differentiation. Electronic Commerce Research and Applications, 6(3), 322.
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Teen Drinking Media Campaign a

Words: 4337 Length: 10 Pages Document Type: Essay Paper #: 29506360

One of those alarming physical changes is that the younger a person is when they begin drinking, even at low levels the more likely they are to become alcoholics. This change even overrides a known genetic predisposition for alcoholism. (Butler, July 4, 2006) Time forward ads regarding adult failure could be developed at a later time but again such images and concerns do not seem to sway teens. Funding for such a campaign would likely come from national and local foundations that stress clean living, and possibly from litigation funds that have been secured for healthier youth programs.

Alcohol use may begin simply as an exciting experiment, or as a way for a teen to feel a part of his or her peer group, lowering the feeling of awkwardness that often comes with the territory. Yet teen drinking can become a social disaster, that brings on extreme grief and loss. Legal problems, social problems, death of friends or family and even teen pregnancy or sexually transmitted diseases can be spread because your whole mind is not working when you are drinking (Plant & Plant, 1992). "-Sixty percent of college women diagnosed with a sexually transmitted disease were drunk at the…… [Read More]

"AH shoes the best pillow when your a drunk teen and can't get up!" April, 10 2005

"American Academy of Pediatrics Survey of Teen Alcohol Consumption: Summary Findings,"
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Friends and Self-Esteem Facebook Friends

Words: 2039 Length: 6 Pages Document Type: Essay Paper #: 64470844

Followers - males and females of all ages who join sites to keep up with what their peers are doing.

Faithfuls - older males and females generally aged over 20, who typically use social networking sites to rekindle old friendships, often from school or Functionals - mostly older males who tend to be single-minded in using sites for a particular purpose. (Are you an…, 2008, ¶ 5)

Friends online, off-line

Dan Tynan (2008), a self-acclaimed expert on technology, contends in the article, "The etiquette of social networking: How to make friends online without alienating anybody," that friends on Facebook may not be exactly whom they claim to be. Tynan relates information regarding: "How to approach strangers online, handle unwelcome solicitations, or make real friends out of virtual ones" (Tynan, ¶ 1). Some individuals on Facebook only invite people they know well. Some invite people they know little about, while some invite strangers to become their friends online. Facebook automatically suggests people one might know as "friends," based on individuals already in their network. In general, friends make better connections when some kind of link exists to the person; when a valid reason exists for making the "friend" connection. Section 5:…… [Read More]


PHP. (2009). Acronym Finder. Retrieved May 2, 2009

Tynan, Dan. (2008). The etiquette of social networking: how to make friends online without alienating anybody. Macworld. Mac Publishing. Retrieved May 02, 2009 from HighBeam Research:
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Marketing Plan Vara Vauhini It's

Words: 779 Length: 2 Pages Document Type: Essay Paper #: 61420669

But given that 'friend' status is given out fairly freely on Facebook and other sites it is easy to see how problems could arise. What if a 'friend' had heard that the user was broke, after the user 'bummed' a dinner off of his or her friend in real life, only to learn later on that the user had bought an expensive dress? What if a husband or wife noticed a purchase on a concealed credit card by his or her spouse? Even a potential employer, theoretically, could happen upon an employee's wild spending habits that were out-of-line with his or her salary, if the Facebook user was indiscriminate in giving out his or her information, and did not instate proper privacy controls.

The future for Facebook could be precarious, if users feel that the site leaves them too open and vulnerable, and they can get similar services from other sites with greater privacy controls. "MySpace, like Facebook, notifies its users when one of their friends has a birthday, posts new photos or adds new information about themselves to their profiles -- though it doesn't tell users what their friends do on sites outside of MySpace, as Facebook does with…… [Read More]

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Internet in Politics the Impact

Words: 1377 Length: 4 Pages Document Type: Essay Paper #: 95345964

During the founding the nation, before mass media, television, and the dominance of only a few major newspapers in each major city of the nation, America was filled with many small newspapers that were the voice of countless individual factions. America again has returned to its fractious beginnings online. No longer are their two, coherent singular voices in American politics. or, in the words of one South Korean political news site, now every citizen is a potential reporter.

The Internet has, in a few instances...made a notable difference in terms of how [contemporary] campaigns were conducted and how individuals engaged in civic life at various levels" (Palfry, 2004). Even the Obama campaign has not had full control over all of the discourse generated on the Internet regarding the candidate. One wonders, however well-intended, if Barack Obama appreciates the sexy message conveyed about his campaign by the self-proclaimed "Obama Girl" on YouTube in her midriff-bearing, hip-swinging self-produced video "I've got a crush on Obama."

John Palfry has argued "the Internet provides tools that empower an individual to have a greater level of participation in the political process, if that person is already pre-disposed to be active in civic life" (Palfry, 2004).…… [Read More]

Works Cited:
Barack Obama. (2007). 2007. Retrieved 19 Jun 2007 at got a crush on Obama." (2007). You Tube. Retrieved 19 Jun 2007 at

Davis, Richard. (1999). The Web of Politics: The Internet's Impact on the American
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Marketing Strategizing and Positioning a

Words: 4837 Length: 18 Pages Document Type: Essay Paper #: 14195168

Shorter Sales Cycles

As an expert in the field, Remont will also enjoy the benefit of shorter sales cycles. People who come to them will require less research, and will push more people to their product (Charlesworth 2009). They will approach the site with confidence and they will find them buying quicker than ever.

Joint Ventures

Becoming an expert will also influence others in the trade to seek a business out. They will look to connect with Remont because of their money making potential, and whether they are offering similar or complimentary products, it will enhance business (Reis 2001).

The basics steps of leveraging the Internet must be understood before the technical one, and these following ones will serve as the foundation of the sales approach.

Step 1 -- Be Giving

Having the right attitude on the website is essential for making progress with Internet pages. The company needs to cultivate an attitude of giving, and gift their followers with free samples, free information and free facts and specials.

Step 2 -- Relate with the Customers

The customers and clients should know that the company feels their pain, and they should position themselves to explain their situation in their own…… [Read More]

Charlesworth, A. 2009, 'Internet Marketing: A Practical Approach', Butterworth-Heinemann, Oxford, UK.

Ferrell, O.C. And Michael D. Hartline, 2008, 'Marketing Strategy, 4e', Thomson South-Western, Mason, OH.
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Social Networking Has in the Last Couple

Words: 3108 Length: 11 Pages Document Type: Essay Paper #: 28704254

social networking has in the last couple of years stirred a lot of debate among politician and scholars alike. The level of risks and benefits associated with social networking sites such as Facebook, Twitter and MySpace especially to children and teenagers has elicited a mixed reaction among the debating parties. In this paper we present a systematic analysis of the implications of social networking sites for both children and teenagers with a sharp focus on Facebook. We also focus on the benefits as well as the issue surrounding the use of social networking sites by use of relevant illustrations. Overall, we evaluate how the use of computer technology has impacted the society in general and education in particular.

Definition of Social Networking

Several scholars have attempted to define the concept of social networking and its components. Boyd & Ellison (2007) define social networking sites as special web-based services that are developed in order to allow the users to construct either a public or partially-public profile within a system that is bounded. The services are also to display the list of other site users with whom the individual shares a connection. The other element of a social networking site is that…… [Read More]

Berkshire District Attorney. Sexting. Pittsfield, MA: Commonwealth of Massachusetts; 2010.

Availableonline at: berterminal&L_3&L0_Home&L1_Crime_Awareness_%26_Prevention&L2_Parents_
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Counter-Terrorism and Social Media Freedom vs Security

Words: 5692 Length: 20 Pages Document Type: Essay Paper #: 49775496

Counter-Terrorism and Social Media: Freedom vs. Security

The United States prides itself to being the most democratic nation of the world, with the highest respect for the human being, for its values, norms, and dreams. At the same time, before 9/11, it was also considered to be one of the safest nations of the world. The attacks on the World Trade Center towers, in particular pointed out that there are gaps in security and that even the United States represent a vulnerable target. Since then, the security measures have been seriously increased, in certain areas of expertise; security rules have been created if they did not exist. All these measures fueled a constant debate on whether the security that has been increased affects or not the liberties and freedoms of the American population.

On May 1st 2011, Osama bin Laden has been announced dead by the U.S. President, Barack Obama

. Apparently, all the security measures have been useful as they prevented any new attack on the American soil. Even more, the strive to fight terrorism and its complex structure is being proven at the moment. However, there are still questions on the limit the state can interfere in the…… [Read More]

CNN Wire Staff. (2011) "Bin Laden killing caps decade-long manhunt." CNN Asia. 

Cook, Martin L. (2001) Ethical Issues in Counterterrorism Warfare. Department of Command, Leadership, and Management. U.S. Army War College. May 3, 2011
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Business -- Political Science the

Words: 6973 Length: 20 Pages Document Type: Essay Paper #: 39808881

Today the outbound telephone marketing industry has given political campaigns the ability to reach out to a large group of targeted voters in a quick and quiet way, just below the radar. This notion went way beyond the small volunteer call centers that have existed for over forty years. It was essential for the technology to be in place and widely utilized. Political campaigns could not have put into production a complete industry of dissimilar companies, large and small, with many thousands of telephones in call centers. This was a revolution as one could target using any criteria from gender, age, vote propensity, income, level of education, to presence of children. One could shape the message even within a single calling agenda, so that they may be calling all women, but the script may be different for younger women in comparison to older women. And maybe most importantly, one can collect information. "If a candidate asks each voter what issue is most important to them, they can not only find out the answers that correspond to 100,000 individual voters but they can then change the way they communicate with those voters based on their answers" (Teal, n.d.).

In September 1998…… [Read More]

Bimber, B., and Davis, R. 2003. Campaigning Online: TheInternet in U.S. Elections, New

York: Oxford University Press.