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They cannot escape their bully because he can now follow them home. This is the new reality (Keith & Martin, pg 224).
In the years since the advent of MySpace there have been several cases of cyber bullying. In one case of the cyber bullying Megan Meier committed suicide as a result of a negative MySpace page, she was only 13 years old. In this particular case Megan was engaging in an online relationship with who she thought was a 16-year-old boy through MySpace. Megan and "Josh" communicated through the internet for several weeks. Initially there communications were good but then these conversations turned nasty and "Josh" finally told Megan that the world would be better off without her (Maag). She hung herself after reading this comment while communicating through MySpace.
About six weeks following Megan's death, it was discovered that Josh did not exists and in fact the persona…… [Read More]
Studies are also looking at online behavior and the possibility of cyber-crime threats such as fraud, identity theft, computer spyware and viruses tied.
Gretchen Losi (Daily Press website) adds: MySpace allows anyone who claims to be 14 years of age or older to make a profile where they can post pictures with their last name, address, phone number and even a description of body type. Profiles anyone over 16 are available for viewing, making it easy for a stranger to locate a child. Profiles can be restricted to friends-only viewing, but most are open to the public.
Generatorspace.com (website) warns that many young people enjoy MySpace since it lets them network with friends and other people online. However, they should take safety precautions. There are a number of common sense things to protect oneself when using the MySpace website or seeing someone in person. "Many young people make the mistake…… [Read More]
In many respects, every element of his page is designed to glorify his accomplishments and his fearsome persona. Anne-Maree's Fewtrell's MySpace page is devoid of visual imagery with the exception of a single low-key, natural-setting photograph of her. The remainder of her page expresses her interests and her values in text with minimal references to her personal accomplishments or attributes. Whereas the form of Ben Daley's page is primarily designed to feature him prominently, Anne-Maree's page focuses more on the abstract ideas and values with which she identifies.
The respective websites use language very differently. Ben uses profanity extensively and gratuitously where it is conspicuous and unnecessary. His choice of language and expression are consistent with his aggressiveness and his apparent anger and his explicit apparent capacity for violence and extreme aggression. Meanwhile, Anne-Maree's website text is well written and articulate and its tone and choice of language are…… [Read More]
Now you can simply look up their profile with the internal search engine, and you have instant access to them. Many celebrities even keep a blog just like the rest of us, so you can know what they are up to from day-to-day. You can send them messages and leave comments just like with everyone else, and let's face it, any celebrity who is cool enough to make themselves a Myspace page is really likely to start up a chat with you if you send them a message.
So, with all the possibilities open to you on Myspace there's really no reason why everyone shouldn't have a profile on Myspace. Considering the size and popularity of the site, if you don't have a profile, then you're probably the only one. Where else do you have the ability to keep up with all your friends, find and explore new music, display…… [Read More]
popularity social networking sites Facebook, MySpace, Twitter, LinkedIn, YouTube, Flickr, Skype grown phenomenally years. Social networking a feature life 21st century phenomenally reshaping people connect interact .
Only a few decades ago, the basic means for communication were mobile phones, letters, e-mails and direct interaction. Presently, the general scope of human communication has evolved to text messages, voice messages, online video phones, and, most importantly, a plethora of social media installments. With the ongoing development of the Information Age, characterized by the ability to easily access and exchange information through technology, people's options of interaction with one another have continued to advance. This work's purpose is to outline how social networks have completely changed and enhanced the way people communicate, with a special focus on relational, educational and health-care benefits.
Friendship bonds could be considerably strengthened by an online social platform. Due to the fact that Internet sites, such as…… [Read More]
The primary target market for Facebook is between the ages of 22-34. The secondary target market is between 35-54.
The strengths are that it is addictive, has a clean layout is open platform and is a real-world network (unlike Myspace). It has relatively few weaknesses, other than low revenue per user. Threats are other social networking sites, instant messenger services and photo sharing sites. There are opportunities in new markets and for a more fully-integrated platform.
Through our ads we want to efficiently reach our target market so they become more aware of Facebook. We want to build familiarity with the site in a market that has not traditionally understood the benefits of social networking sites. The goals are more sign-ups and an increase in the frequency of visits to the site.
We intend to do this by partnering with party-planning sites that organize reunions, to convince them to leverage…… [Read More]
Facebook is operating on the communication and social segment of the it industry. In this sense, it is offering a multitude of services to its clients, which include, besides the actual chat or forum-like services, photo and video sharing and, increasingly, the capacity to generate an entirely customized and personalized page for the user. From this point-of-view, we can identify primary competitors, competing in the social segment of the industry, but also secondary competitors, who focus on partial components, such as photo or video sharing.
In terms of the primary segment, the most important competitor that Facebook has is Myspace. Myspace has successfully benefited from being launched earlier so as to attract an additional 30 million users, ranking at 100 million users before Facebook's 70 million. Bebo and Blackplanet also provide important competition on the primary market, however, the ain competition is between Facebook and Myspace. Both sites try…… [Read More]
Twelve ESL learners who participated subsequently found that participating in text-based online chat rooms promoted a noticeable difference in their face-to-face conversations, particularly in noticing their own linguistic mistakes.
Psychologists stress little if any learning occurs without attention. "Text-based online chat, a particular form of synchronous computer-mediated communication (CMC) involving written oral-like conversation, has the great potential of increasing noticing for two reasons:
1. Compared to face-to-face conversations, CMC allows conversations to flow at slower speeds than face-to-face; consequently permitting "speakers" to have longer times to process receiving and producing the target language.
2. CMC can save texts (previous messages) in format that users may later access. (Lai and Zhao)
The following copy of "ESL Online Talk Community" illustrates concept Lai and Zhao present.
Practice makes perfect, but many ESL students do not have opportunities to practice speaking English. This Website is trying to establish an online community to enable…… [Read More]
Using contemporary illustrative examples from academic literature and reputable business publications, discuss the concept of "Social Business" and the resultant opportunity and challenges that are currently being faced by the retail industry globally.
Concept of Social Business
Concept of Social Business with etailers
Social Media and etailing
Best Practices in Administering Social Media
There is a growing body of research that confirms that companies of all sizes and types can realize a wide array of benefits from the use of social media networks. While the types and applications of social media experience constant change, social media content such as blogs and microblogs have become some of the more popular social media tools that have emerged in recent years. Although there a number of benefits and advantages that can be achieved through the use of social media resources, there is a concomitant danger that inappropriate or misguided content can backfire…… [Read More]
Most well-known was obert Scoble of Microsoft.
With the 2004 U.S. Presidential elections, blogs' growth accelerated dramatically as nearly every news network, candidate in both U.S. Senate and House of epresentative races, and political pundit has their own blog competing for the publics' attention. The era of 2004 to today in fact has created a blogging industry that is pervasive in its availability of publishing platforms (USC Annenberg School of Journalism) and also in its readers for organizing and aggregating content of interest (Boeri, 2007).
Since 2004, technologies have emerged for completing text mining of blogs to find linguistic patterns in the mass of posts and also build linguistic models that represent public opinion. The use of latent semantic indexing as a technology has become prevalent as a result.
Wikis are also a form of consumer-generated media and were initially developed in 1994 with the first Wiki being introduced in…… [Read More]
Social Media on Music Marketing
The objective of this research is to examine and analyze how music artists have social media for marketing purposes. Examples will be used to illustrate the major points made in this report.
The music world has entered into a new era in marketing. Social media such as Facebook, MySpace, and others bring together individuals who are like-minded. Dave Allen reports in the work entitled: "Social Media, logs and Music: Some Philosophical Thoughts" the marketing world of music is electrified with "phrases such as "Social Media, Social Advertising, Facebook Ads, Mass Media Networking Advertising." (Allen, 2008, p.1) Allen, a panelist attending the LISA Service Seminar in Portland and the Hawaii MusicTech Conference in Honolulu. Reported is: "L.I.S.A., which is an acronym for Lessons In Social Advertising, was aimed at marketers and advertisers who [for some reason] don't understand social networks or haven't yet worked out how…… [Read More]
The most successful of these hybrid strategies is David Beckham and his approach to making sure his personality pervades the messages over and above the positioning points in any IMC campaign. The undercurrents of social networking require a very high level of interactivity, transparency that leads to trust. In the case of athletes and celebrities who battle gossip media, the best defense is a good offense. Taking the initiates as Derek Jeter has done to stop rumors of conflict with Alex odriguez, Carmelo Anthony discussing his DUI in blogs, and the hybrid strategy of Beckham all show how critical it is for celebrities to keep these broader Web 2.0 dynamics in mind when communicating with their fans. Table 1 in the Appendix provides an overview of Web 2.0 applications.
Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management eview 49, no. 3 (April…… [Read More]
Social capital increases in the presence of the church hence numerous connections and relationships come into existence in the church. In the modern setting of the church, there is extensive application of contemporary technology. Contemporary technology in the church helps bring religious members together as they communicate on the common religion. Church has a significant impact on the political behavior of the nation. Politicians associate with churches in order to solicit votes from the religious members. eligious groups vote in relation to their interest in the political arena thus have a greater say during elections. Churches also have the capacity to produce potential and actual leaders to serve the nation (Putnam, 2000).
Workplace enables the development of bridging social capital. This is to serve the interest of diversity within the workplace. Workers come from different background, thus experience unique cultures. This makes it necessary for companies to initiate social capital…… [Read More]
0. Alexander (2006), poses that "users can set up accounts, then write and revise their collaborative work."
Online social networking used as part of instruction in various institutions of higher learning, students have been able to exchange e-mail or text messages for educational purposes in institutions. Facebook-style online utilities for educational purposes, and opportunities to communicate online with students from other geographic areas with the aim of sharing information. For instance political science students can use the Web 2.0 tools to get to know what new political unfolding there are in other parts across U.S. Or the world.
There are also provision of online learning games and simulations. Fans of software games can get online drilling and practice games, multiplayer simulations, and virtual world and Second Life-type environments. These can be made possible through Virtual Worlds such as Second Life which utilize Web 2.0 technology.
Web 2.0 has also enabled…… [Read More]
Conversely the pressure for a uniform standard of integration across social networks is also coming from users of these social networking sites, who want to be able to create a highly integrated, consistent and timely update of themselves and their interests. These two market forces are in turn driving the commercialization of social networking and will eventually lead to the development of sustainable business models (Madsen, 2009). To the extent that API can be used to integrate th4ese diverse social networks is to the extent they can lead to the development of increasingly valuable mash-ups as well. As with any use of personal data the APIs must also have a high level of security associated with them as well (Mansfield-Devine, 2008). The bottom line is that APIs provide a very useful framework that leads to the integration and real-time connectivity between social networking applications, opening up opportunity for greater levels…… [Read More]
Even sex, she said, because everybody has a sexual nature. In other words, she accepted living her life as "an open book."
She saw the trend on Internet web sites such as Myspace as an extension of life in a small town. The difference today, however, is that a record is being kept for all time. The Einsteins and Ghandi's of tomorrow will be there, sharing their thoughts, feelings, revelations, and what it is like to them. it'll be great for scholars and people doing history. Of course, older people who were raised to keep certain things to themselves -- like how much money they earn, the details of their love lives, and their drug and alcohol habits -- will feel that sharing such information so openly is inappropriate. Privacy is a value, and it's hard to change values learned early in life. Plus, as Shirkey argued in the article,…… [Read More]
Given the fact that recruitment online has only been in existence for under three decades, this fact shows how pervasive and effective the nternet is as a recruiting platform. The most critical point however is that the most valuable and most likely successful candidates for new positions are continually striving to learn more about their industries, and how to excel in their careers. As a result, the more professional affiliations a firm has and the reputation of the hiring firm all play a vital part in attracting high quality candidates for hire. How the nternet assists with this process is that it provides firms with the opportunity to vary their approaches of communicating positions, how the positions are conveyed, in what context, while also underscoring the value of the firm's brand and its reputation in the market. Many of these factors are intangible and defy quantification in Web analytics, yet…… [Read More]
Searching for information on Google is like trying to find a needle in a haystack. Is that true? Was the library of the 19th century more efficient? Explain.
Google makes searching easy by typing in search terms in the browser. When search terms are searched in the browser, it brings up a list of items from the search terms. This makes the searching in Google much easier to find what the user is looking for. The 19th century brought about revolution in the respect that the libraries introduced directories that were placed on the tables in the libraries to look for and find information more efficiently. Google has used the internet to search for information through data bases that come from all over the world. The libraries of the 19th century only had them on a table, which means that people still had to go to the library. Google…… [Read More]
Student Searches, Free Speech & Expression, and Privacy in the Wired Age
Student searches and in-school discipline for off-campus conduct
Free Speech and Expression on and off campus
Privacy in the wired age on and off campus. (Facebook, twitter, myspace, blogs, cellphones)
What are a students' constitutional rights when it comes to searches and seizures, on and off campus discipline, free speech, expression, and privacy in the wired age when on and off campus? How are students protected by the United States Constitution and Bill of Rights when it pertains to the three items listed above?
Students are often subject to rules and regulations that are associated with school codes of conduct and those rules and regulations are sometimes not reflective of constitutional rights to free speech and free action inside the laws. These long list of potential violations are printed by institutions and are made available to students, in…… [Read More]
Large number of respondents will require large number of questionnaires to be given to the individuals and this would have high financial implications.
Due to the problem of fear of the information that if the Facebook members disclose will be used against them in future, I intend to guarantee them anonymity on any information given and confidentiality by ensuring no names or sensitive information is required in the questionnaires. On the time constraint, the questionnaires will be designed so that it takes small amount of time with few open ended questions. On the financial, the samples taken will be done randomly so that even if it's quite small compared to the whole Facebook membership, it will be representative.
Social networking is considered the as the manner of communication in the 21st century. It refers to the individuals grouping into groups…… [Read More]
LinkedIn Corporation is the "biggest professional-networking website" (Kucera & Frier, 2012). Launched on May 5, 2003 (Linkedin Corporation, 2012), and going public on the New York Stock Exchange in May, 2011 (Kucera & Frier, 2012), LinkedIn's stock more than doubled in value since going public, with stock valuation at $117.30 at close of trading on May 4, 2012 (Kucera & Frier, 2012), and LinkedIn increased its membership from 150 million to 161 million during the 4th quarter of 2011 (Kucera & Frier, 2012). Clearly, LinkedIn is a success story on several levels. Nevertheless, LinkedIn must deal with external and internal challenges, as do all corporations. A significant external factor/challenge to LinkedIn is posed by huge social networking sites, while a notable internal factor/challenge is presented by the lack of income from most of LinkedIn's users. These factors, along with other external and internal challenges, mean that LinkedIn cannot be…… [Read More]
Marketing Music on Social Media Sites
Social media sites like Facebook, Twitter, YouTube and others have grown exponentially over the past few years. One of the entertainment genres that has benefited mightily from social media is music, rap, rock, hip-hop, country, and even classical music. This paper explores and analyzes how musicians and groups have exploited social media in their marketing strategies.
Key Reasons Music Marketing Thrives on Social Media
Social Media has carved out an enormous presence in the contemporary entertainment and information scene in the United States. In fact according to a 2010 book -- Facebook Marketing: An Hour a Day -- a Harris Interactive study shows that "…48% of all American adults had either a Facebook or a MySpace account" (Treadaway, et al., 2010, p. 15). Also, as an indication of how extraordinarily fast Facebook has grown, in just eight months the giant social media company went…… [Read More]
In this way, it has even come to supercede basic email interaction as a way of establishing lines of communication. Moreover, the nature of the forum is such that the lines of communication are always open and function in a way that is multidirectional.
As a result, Facebook is today continually redefining both the way people use the internet, and even more importantly, the way that people intercourse socially. Such is demonstrated by the evolving purposes which social networking sites have come to reflect, increasingly eschewing previously prominent cultural tendencies emphasizing modesty, privacy and disclosure only to a close circle of friends. The aggressive expansion of one's social circle via such networking avenues has produced myriad unconscious rationales for sharing such personal information. As Salkever (2009) observes, this has become an ever more persistent condition of youth culture, with personal disclosure mirroring these instincts amongst peers and in a celebrity…… [Read More]
Experts in the field caution both job seekers and employing organisations that online social and professional networks should be incorporated as adjunctive measures on both ends and not relied upon exclusively or instead of certain aspects of traditional recruitment, hiring, and job searching. Finally, the other obvious implication of the growing use of social networking sites (in particular) for this purpose is that one must become more careful than many have been in the past in terms of what information one posts in the vast public Internet forum to which prospective employers now share ready access.
"Professional sites net members in recession." Recruiter. 2009. HighBeam Research.
(January 4, 2011). http://www.highbeam.com/doc/1G1-207095054.html
According to representatives of the most popular professional online network, LinkedIn, the firm has experienced a dramatic increase in use and popularity among job seekers since the onset of the current economic recession. Specifically, in the UK, LinkedIn has experienced…… [Read More]
Vedantam, 2006), Americans are more socially isolated than they were in 1985, with the number of people with whom they can confide dropping by one third, from three close confidents to two. American is viewed as a fragmented society with splinters of people growing ever more distant with regard to intimate social ties. Despite the benefits of close social connections, people report being alone, feeling alone, and suffering alone in bad times.
The ability of digital social networks to support substantive civic engagement is more than a test of the media's capacity to convey and renew civic engagement -- it is also a test of the transformative capacity of social networks with regard to sustained interest and action. A criticism of communications and information technology (CIT) -- which includes digital social networking -- is its transience and churn. Engaging digital communication tends to cater to the tastes of an audience…… [Read More]
0 is "…a broad name used for a number of different experiments that are being done in the research community" (eddy & Goodman, 2002, p. 12). The emphasis here is in 'experiment' as Web 2.0 is a platform for the testing of new applications and innovation, as well as being an area for research and development in education and science.
The differences in the way that Web 2.0 functions can be seen in the concept of the Internet as a new platform or environment. This is a concept that exceeds the idea that a new Internet would merely offer new applications that would be in essence an extension of Internet 1.0. As Tim O'eilly and John Battelle note, Web 2.0 means "… building applications that literally get better the more people use them, harnessing network effects not only to acquire users, but also to learn from them and build on…… [Read More]
In fact, many of them are more likely to make sure that as much space is provided when it comes to taking over the Internet. For example, these individuals want to make sure that they are likely to get what it is they want by having a Web presence. This means that they are going to do everything possible to have as many contacts as possible from off the Internet in order to get as much revenue as possible that it could lead to a monopoly. In essence, if a monopoly does occur, then they are going to face breaking the law in the process. Furthermore, privacy issues are concern because of how much of a giant they have become since the inception of the organization as of 2004 (Facebook, 2011d).
By studying Porter's Five Forces, one learns that Facebook is an MNE that is as big as Google. They…… [Read More]
An Examination of the Purpose and Utilization of Social Networking Websites
Alexander Graham Bell's invention of the telephone in the late 1800s revolutionized civilization.
t was not until 100 years later, in the late 1970s, that another such discovery was made. This latter discovery was that of the nternet. Many argue, furthermore, that the discovery of the nternet involves an even greater advancement in human history than Bell's telephone, for nothing has touched so many, so quickly, and so deeply as the advent of the nternet, and with it, within a relatively short time, the culmination of social networking in a variety of websites, utilize worldwide. This paper will offer a quick examination of how such websites, including Facebook, MySpace, Twitter and Linkedn, have been utilized by individuals in the last decade to promote both personal and work-related interests.
People utilize social networking sites for many reasons but,…… [Read More]
Designing a Website for a Non-Profit Organization Assignments: HopeTree
This document includes designing criteria and a proposal for a non-profit website which is offering services to assign volunteers. The suggested name for the website is "HopeTree" which is very easy to remember, and gives a good sense of the aim of the site. The target group is young adults who have grown into the browsing technology. Therefore, the networking services such as Facebook, Myspace, and Twitter will be the main tools to reach target audience. In this context, the usability and functionality of the prospective web page will be described with examples.
Nowadays, as a result of rapid growing online technologies, the internet is reachable to everyone. The reasonable price, bundled services with cable TV and telephone brought the internet to almost every house. Most people use internet to deal with their daily errands from submitting school assignments to…… [Read More]
Business Plan for Tailoring Workshop Company: A Tailor Shop on Wheels
This business plan is for the Tailoring Workshop Company (hereinafter alternatively "the company"), a mobile tailor shop for men clothes that will have a Web site and a mobile app available through the Apple Store. The company will focus on tailoring men's suits only. Customers will be able to contact their personal tailor through the company's Web site or via the mobile app, but there will be no physical brick-and-mortar facilities or retail outlet. Customers will be able to create a free online account that enables them to explore all fabric choices and design collections so they can select the combinations that most appeal to them. The mobile app and Web site will facilitate changes so that customers can instantaneously visualize the results of their choices. In addition to using the company's available designs, customers will also be able…… [Read More]
Next, the researcher will conduct a query of the computer awareness of education administrators, teachers, parents, and students in the New Orleans school district, then evaluation of documented data will provide a research base of the required elements needed to consider while developing a framework that can be used as a guide by educational leaders and parents for the protection of children at school and at home. esearch areas will include law enforcement agencies, various information systems security sites that provide security solutions that can be implemented in schools and in the home, other avenues of research will include interviews with a multitude of technical personnel proficient in hardware, software and network technology utilized for computer security.
The purpose of this dissertation is to provide recommendations from experienced practitioners of detailed, hands on instruction or guides that even the computer illiterate parent or senior caregiver can use to…… [Read More]
Originally developed in 1989, the World Wide Web has fundamentally changed the way many people shop, work, recreate and receive an education. Likewise, the emergence of e-commerce has had enormous implications for the business world and governments alike, making this innovation one of the most significant in human history. Moreover, tens of millions of new Web pages are added to the World Wide Web every day, and current signs indicate this growth will continue to accelerate into the foreseeable future. One of the more important trends to emerge in recent years has been the use of the World Wide Web for social interaction in what has been termed the "Social Web." To gain a better understanding of the Social Web and its implications, this paper provides a review of the relevant literature, followed by a summary of the research and important findings in the conclusion.
eview and Discussion…… [Read More]
More and more business and personal interaction is going to be taking place online. Because of that, it is not possible to dismiss social media. It is here to stay, and it does have value. However, how best to use it, how much value it really offers, and where it is going in the future are all issues to address. The media tools are taking the world somewhere exciting, and as boundaries fade and change the social rules that have been in place for so long are requiring a complete rewrite. Where will social media take society in the future? That remains to be seen. Most likely, social media will continue to grow and expand. That will allow it to change just as society changes, and that can help people who were previously focused on face-to-face interaction make the move to social media. Despite the value of interacting online, though,…… [Read More]
emergence of social media as a political, economic and similar forces has been a sight to behold over the last five to ten years. It started a little slowly with MySpace but has since grown at a frenetic pace in the form of Facebook, Twitter, Instagram, Yelp and other similar websites. This particular report shall focus on Facebook as they are perhaps the most obvious and powerful example of what social media has become in the modern marketplace as well as the culture of the United States and the rest of the world. Points of analysis will include segments of the general business environment, forces of competition, external threats, opinions about the strengths and weaknesses of Facebook, a summary of the strengths and weaknesses of Facebook and an analysis of their value chain. While Facebook's arc to the top has not been completely flawless, they rival other dominant companies like…… [Read More]
Not exactly the participation levels that would be hoped for.
The social networking phenomenon has had considerable impact on business in general and marketing in particular. With massive amounts of people flocking to social networking sites and staying there much longer than on other websites, businesses naturally want to leverage and monetize. However, the Facebook fiasco made it clear that people are not ready for Big Business to invade the "privacy" of their social networks. As a result, permission marketing has become a prominent issue -- marketers should allow customers to opt-in (i.e. consciously choose to participate) rather than only offering the choice of opting-out (i.e. including customers in a program until they indicate their disinterest). Therefore I propose to conduct a survey to identify behaviors, attitudes and trends of consumers using social networking websites. Findings will be accompanied by visual presentations as well as analysis of the…… [Read More]
In that regard, Human Resources managers have discovered that online networks can help establish unity among employees working much too remotely from other employees to establish any kind of rapport or shared corporate culture through traditional means. Another advantage of this use of online social networks has been their ability to facilitate greater connections among and between groups of employees from different places of origin, backgrounds, and age.
There are also risks associated with the use of existing social networks such as MySpace and FaceBook that HR managers have also had to consider. Specifically, they do present the possible risk of leaking of proprietary information; they can result in damaging statements by firm employees with legal liability on the part of the company; and they can expose valued employees to being "poached" by external recruiters known as "head hunters." Consequently, some companies have embraced the concept of incorporating online social…… [Read More]
Today, email is still used very heavily in business and personal communications and related applications. However, the additional convenience and immediacy of new technology (especially cell phones) combined with the networking potential of the newest social media Internet networks and applications have already begun to revolutionize business marketing communications (again), as exemplified by the Obama election team's effective use of Facebook, Myspace, and Twitter throughout the 2008 presidential campaign (Hempel, 2009: 93).
Social Networking as the New Marketing Media
Social networking is a significantly more effective communications media for the future of business marketing than email, although it is expected that email will continue to provide extensive business communications support and personal communications for years to come. Whereas email communications require users be at their computer terminals or relay messages to mobile devices, media such as Twitter offer an immediate text-based connection virtually anywhere. eal-time texting allows the advantage of…… [Read More]
However, Finder mentions that this type of searching on the Internet via Facebook and MySpace is in reality not that widespread, due to the fact that most potential employers and college/university company recruiters consider it to be unethical or somewhat underhanded. Nonetheless, Finder makes it clear that all those seeking employment must review their information on these types of social networks and remove photographs and text that might be viewed as inappropriate by potential employers. One way of doing this is to use settings on sites like Facebook and MySpace that limit access to certain pages and information and to be very vigilant concerning what is posted and who has access to it. Overall, Alan Finder offers some very logical advice which all potential employees and students should carefully consider before posting personal information on the Internet.
Finder, Alan. "For Some, Online Persona Undermines a Resume." New York…… [Read More]
Figure 2: Using the BCG Growth/Share Matrix To Evaluate Eleftria Market Opportunities
Source: (Anantachart, 2004)
The e-retailing objectives for Eleftria Athletic shoes and their plans for attaining them are defined here. The first objective is to create an e-retailing strategy that capitalizes on multi-channel management, meaning that e-retailing site will be accessible over the Web, through specialized interfaces on Blackberries and PDAs, and also will have telephone ordering as well. The second objective is to create a completely integrated e-retailing system that connects to pricing, catalogs of shoe components, suppliers to validate the shoes being designed can be built, and shoe costs to ensure when compared to pricing the can be produced at a profit. This back-end system integration needs to be real-time as it allows for greater levels of responsiveness to the customer has a result. The third objective…… [Read More]
One of those alarming physical changes is that the younger a person is when they begin drinking, even at low levels the more likely they are to become alcoholics. This change even overrides a known genetic predisposition for alcoholism. (Butler, July 4, 2006) Time forward ads regarding adult failure could be developed at a later time but again such images and concerns do not seem to sway teens. Funding for such a campaign would likely come from national and local foundations that stress clean living, and possibly from litigation funds that have been secured for healthier youth programs.
Alcohol use may begin simply as an exciting experiment, or as a way for a teen to feel a part of his or her peer group, lowering the feeling of awkwardness that often comes with the territory. Yet teen drinking can become a social disaster, that brings on extreme grief and loss.…… [Read More]
Followers - males and females of all ages who join sites to keep up with what their peers are doing.
Faithfuls - older males and females generally aged over 20, who typically use social networking sites to rekindle old friendships, often from school or Functionals - mostly older males who tend to be single-minded in using sites for a particular purpose. (Are you an…, 2008, ¶ 5)
Friends online, off-line
Dan Tynan (2008), a self-acclaimed expert on technology, contends in the article, "The etiquette of social networking: How to make friends online without alienating anybody," that friends on Facebook may not be exactly whom they claim to be. Tynan relates information regarding: "How to approach strangers online, handle unwelcome solicitations, or make real friends out of virtual ones" (Tynan, ¶ 1). Some individuals on Facebook only invite people they know well. Some invite people they know little about, while some…… [Read More]
But given that 'friend' status is given out fairly freely on Facebook and other sites it is easy to see how problems could arise. What if a 'friend' had heard that the user was broke, after the user 'bummed' a dinner off of his or her friend in real life, only to learn later on that the user had bought an expensive dress? What if a husband or wife noticed a purchase on a concealed credit card by his or her spouse? Even a potential employer, theoretically, could happen upon an employee's wild spending habits that were out-of-line with his or her salary, if the Facebook user was indiscriminate in giving out his or her information, and did not instate proper privacy controls.
The future for Facebook could be precarious, if users feel that the site leaves them too open and vulnerable, and they can get similar services from other…… [Read More]
During the founding the nation, before mass media, television, and the dominance of only a few major newspapers in each major city of the nation, America was filled with many small newspapers that were the voice of countless individual factions. America again has returned to its fractious beginnings online. No longer are their two, coherent singular voices in American politics. or, in the words of one South Korean political news site, now every citizen is a potential reporter.
The Internet has, in a few instances...made a notable difference in terms of how [contemporary] campaigns were conducted and how individuals engaged in civic life at various levels" (Palfry, 2004). Even the Obama campaign has not had full control over all of the discourse generated on the Internet regarding the candidate. One wonders, however well-intended, if Barack Obama appreciates the sexy message conveyed about his campaign by the self-proclaimed "Obama Girl" on…… [Read More]
Shorter Sales Cycles
As an expert in the field, Remont will also enjoy the benefit of shorter sales cycles. People who come to them will require less research, and will push more people to their product (Charlesworth 2009). They will approach the site with confidence and they will find them buying quicker than ever.
Becoming an expert will also influence others in the trade to seek a business out. They will look to connect with Remont because of their money making potential, and whether they are offering similar or complimentary products, it will enhance business (Reis 2001).
The basics steps of leveraging the Internet must be understood before the technical one, and these following ones will serve as the foundation of the sales approach.
Step 1 -- Be Giving
Having the right attitude on the website is essential for making progress with Internet pages. The company needs to…… [Read More]
social networking has in the last couple of years stirred a lot of debate among politician and scholars alike. The level of risks and benefits associated with social networking sites such as Facebook, Twitter and MySpace especially to children and teenagers has elicited a mixed reaction among the debating parties. In this paper we present a systematic analysis of the implications of social networking sites for both children and teenagers with a sharp focus on Facebook. We also focus on the benefits as well as the issue surrounding the use of social networking sites by use of relevant illustrations. Overall, we evaluate how the use of computer technology has impacted the society in general and education in particular.
Definition of Social Networking
Several scholars have attempted to define the concept of social networking and its components. Boyd & Ellison (2007) define social networking sites as special web-based services that are…… [Read More]
Counter-Terrorism and Social Media: Freedom vs. Security
The United States prides itself to being the most democratic nation of the world, with the highest respect for the human being, for its values, norms, and dreams. At the same time, before 9/11, it was also considered to be one of the safest nations of the world. The attacks on the World Trade Center towers, in particular pointed out that there are gaps in security and that even the United States represent a vulnerable target. Since then, the security measures have been seriously increased, in certain areas of expertise; security rules have been created if they did not exist. All these measures fueled a constant debate on whether the security that has been increased affects or not the liberties and freedoms of the American population.
On May 1st 2011, Osama bin Laden has been announced dead by the U.S. President, arack Obama…… [Read More]
Today the outbound telephone marketing industry has given political campaigns the ability to reach out to a large group of targeted voters in a quick and quiet way, just below the radar. This notion went way beyond the small volunteer call centers that have existed for over forty years. It was essential for the technology to be in place and widely utilized. Political campaigns could not have put into production a complete industry of dissimilar companies, large and small, with many thousands of telephones in call centers. This was a revolution as one could target using any criteria from gender, age, vote propensity, income, level of education, to presence of children. One could shape the message even within a single calling agenda, so that they may be calling all women, but the script may be different for younger women in comparison to older women. And maybe most importantly, one can…… [Read More]
The corporation or seller could benefit by developing marketing strategies prior to consumer reviews being available online.
Seller Response to Novice and Expert Consumers
efore allowing consumers to post product reviews on a corporations or sellers website, the seller should consider the size of the segments of expert consumers and novice consumers. For example, the seller may benefit from selling certain products if a significant number of expert consumers exist, especially for technology driven products. On the other hand, the seller may damage sales if the expert consumers' segment overshadows that of the novice consumers.
Unknown or Less Popular Stores Online Seller Response
Relatively unknown corporations should be overly cautious when allowing consumers to post comments on their websites. If brand marketers fail to attract enough consumers to post reviews, the corporation may damage its reputation. these corporations might consider hiring a well-known, popular third-party source to handle consumer reviews.…… [Read More]
"The second step is to develop a touch-point chain and gauge those with the greatest impact. The third step is to turn findings into project priorities. The final step is to implement and monitor." (Atwal and Williams, 2009 P. 343).
Uche (2009) provides different argument by pointing out that internet experience create compelling, enjoyable, memorable, and positive experience for online shoppers. The author develops web experience model to demonstrate the strategy the virtual environment could provide experience for online customer. Typically, the 7C model was developed to create a high impact digital experiential customer experience. This includes customisation, content, customer care, community, communication, convenience and connectivity.
On the other hand, Snakers & Zajdman (2010) argue that there is a proliferation of fashion jewelry within the present marketing environment making consumer to face challenges in distinguishing between products. Thus, finding the best method to differentiate one product from the other has…… [Read More]
Blogs and social networking have altered our daily usage of the Internet and the World Wide Web. Of that, we can be certain. But how exactly has this change evolved, and what specific effects is it having on Internet and Web usage patterns around the world? This paper addresses the history of blogs and social media, and shows their state of development now. This brief introduction will segue into a discussion of the various personal and professional applications for both blogging and social media. Additionally, sections on political applications and implications will round out the discussion on how social media and blogging have changed the ways people communicate and receive information. Finally, it would be remiss to ignore the confluence of hardware, software, coding, applications, and protocols that have led to revolutions in the ways people use their digital devices. Tablets and smartphones are the physical manifestations of the changes…… [Read More]
.and a plane ticket back to nowhere! In a half hour, at LAX. It can be assured, that if it was really true, he had either been God himself, or a time traveler. Who knows, it can happen right?
Anyways, this is just a testament to the boy's insane persona, that Holly and most her friends knew was a complete sham. It was so weird to watch it all go down. Such a promising young woman lured into such a strange situation, leaving her to acquire a love for solitude rivaling the most elusive of hermits.
"What happened now?" Holly asked in distain. She was sick of hearing the craziness, thinking it couldn't get any worse. She, as everyone else had, assumed this so called "Braiden" was either married or archaic, one of the two. He would either die of old age thus stopping all contact, or Holly knew she'd…… [Read More]
But, significantly, the category "politics and history" is the second most popular at 15 per cent" (Cohen, 2008).
Consensus vs. Credentials -- Scholarship implies a certain level of expertise on a given subject. The public must trust its sources, and those sources must be authoritative and peer reviewed. Most anyone can "read up" on a subject, but lack the rigorous academic analysis required in graduate school -- the pool that forms experts. Individuals may, or may not be, familiar with the latest in scholarship because they may or may not have access to the journals within a given field, or have the time to attend conferences to listen to the new directions and discoveries that academics are paid to pursue (Boyd, 2005).
eliability and Accuracy -- Without any general editors, fact checkers, or other controls, Wikipedia encourages those without verifiable credentials to present material on which no one knows if…… [Read More]
Student accounts will be located behind a proxy server that is part of the university network. It is expected that the websites will be reasonably safe, but there is never a 100% guarantee. Therefore, it is highly suggested that students refrain from posting information that could endanger them and make them a target for phishers and theft.
Personal safety and security is the responsibility of the individual. Students must keep their passwords safe. Do not tell anyone your password. Although, you may think that you can trust someone, you never know. Students should also refrain from posting information such as their social security number, bank account, or credit cared information. They should not publish their personal address or phone number. It is believed that with a few common sense rules, the student's experience can be a safe and meaningful one. However, one must never become complacent because computer crime happens…… [Read More]
There is also the danger of discrimination against a potential employee via uncovering a criminal history, a poor driving record, or other information which reveals an applicant's race, religious beliefs and marital status, all of which could led to a civil lawsuit against the employer by the employee. Zeidner also warns that online databases accessed by untrained employer screeners could result in locating out-of-date and incomplete data on a potential employee.
Overall, Zeidner advises all employers and screeners who utilize the Internet to search an applicant's background must be very wary and try to stick to well-known and trustworthy sites like the Social Security Administration and even the Department of Homeland Security. For the potential employee, Zeidner warns them to be careful about what they post on the Internet, for it may result in not obtaining a much-needed and high-paying job.
De Palma, Paul. (2009). Annual Editions: Computers…… [Read More]
In terms of working in a Web 2.0 start-up, it appears the best ones are those that compliment existing business processes including transaction management. The author points out that these Web 3.0 start-ups are much more attuned to unmet business process needs and therefore stand a better chance to surviving and growing in the midst of challenging economic times. The conversational nature of Twitter, the threading of conversations on FriendFeed and the Facebook and MySpace approaches to defining relationships still defies monetization. For this reason alone it would be best to seek employment and begin a career with a Web 3.0 company is focused not on enabling collaboration so much as they need to be focused on how to meet unmet needs and deliver value over the long-term.
Jessi Hempel (2009, January). Web 2.0 Is So Over. Welcome to Web 3.0. Fortune, 159(1), 36. etrieved January 30, 2009, from…… [Read More]
icio.us, which enable users to publish, categorize, and share their bookmarks
Enables users to create and edit the content of a Web site, leveraging the expertise of online users
Consumer Wikis enable users to comment on content, in addition to editing content
Wikipedia, a community Wiki encyclopedia, includes approximately 1.3 million English-language articles
Sources: (Bernoff, Li. 2008, et.al.)
Web 2.0 Explained
Inherent in the user dynamics of the map completed by O'eilly and Battelle are the catalyst of why social networking is such a fertile platform for spreading word of God's love and peace to the world. Ironically the foundations of social networking as defined by O'eilly and Battelle are identical to the needs that churches fulfill. The "architecture of participation" that is mentioned by O'eilly in his definition of Web 2.0 (Weinberger, 2007, 19) exactly parallels the needs that any church fulfill as well. In addition,…… [Read More]
nhl.com/sm-reebok-washington-capitals-alexander-ovechkin-language-barrier-player-name-and -- pi-3070445.html
Here, we can see an innovative way of overcoming the inherent language barrier, or at least rendering it secondary to fan intrigue.
hina is another market context where challenges are specific and dominant due both to the dramatic distinction between the hinese language and Romantic or Latin-based tongues and due to hina's isolated and distinctly defined cultural nature. In both of these, we consider that there is a real and difficult obstruction for organizations seeking to establish a meaningful identity.
In consideration of the example of Foster's beer, for one, we are given a narrative detailing a long and difficult process by which the Australian beer distributor was eventually able to penetrate the market. For Foster's, one of the biggest problems was its prior strategic dependence on its name and Australian identity, which are easily and charmingly conveyed in advertisement in America. In a non-English speaking market,…… [Read More]
Second, a major benefit for many computer programmers is the option of working on a variety of very interesting and challenging projects. Often the projects require months off planning, programming and continual work to get the applications to performing at their highest possible performance levels. Third, many companies now sponsor in-house training and development seminars, with a few even having local universities come in and teach the latest techniques on programming. This is a major time-saver for programmers as it gets them more knowledge to do their jobs, and also make them more valuable in their careers for the long-term. Fourth, programming is a profession that lends itself well to individual achievement and accomplishment. For those programmers who are exceptionally good at their work, they become well-known in their fields and often get promoted. Companies also provide many conveniences to programmers to alleviate time drains on them. Google for example…… [Read More]
The proliferation of Web 2.0 applications and their growth are defined more by communication patterns than adherence to taxonomies and architectures, and this is evident in the growth of social networking sites (N) including Facebook, Mypace, LinkedIn and many others. These sites, while popular from socializing standpoint, also provide an excellent point of reference regarding how powerful online collaborative platforms can be as potential learning tools, and this is one of the dominant trends in the use of technology for teaching and learning today.
Figure 1 is the map O'Reilly and Battelle created showing how both market and user dynamics are defining social networking (O'Reilly, 2005. et.al.), and there is ample theoretical and empirical evidence of how Web 2.0 technologies can be highly effective in meeting the unmet needs of students and teachers alike (Zhang, Olfman, Ractham, 2007). The use of Web 2.0 technologies as a more collaborative platform than…… [Read More]
Third, Silver Dollar Jeans needs to also embrace the environmental concerns of teenagers and young adults by sponsoring environmental and ecological events to further underscore that the brand is in tune with the interests and concerns of teenagers as well. Fourth, Silver Dollar Jeans needs to further fuel the celebrity mystique of the jeans while underscoring corporate social responsibility by being completely open to journalists, bloggers and any other members of the media to tour their production facilities. Transparency and trust along with celebrity endorsement is critical for the brand to attain credibility. Fifth, create a comprehensive Internet strategy that includes the ability to order jeans online in several styles and also provide guidance on how to get the specific measurements correctly done. In addition, intensive use of Search Engine Optimization (SEO) and paid search is also critical as part of this comprehensive Internet strategy.
Grant, I & Stephen,…… [Read More]