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This level of sponsorship will also get ten tickets to the awards ceremony and four people invited to paly in the Pro-Am with local celebrities. Local cable television coverage of the event is planned, and at this level of contribution, two spokespersons from the company can be interviewed to discuss why they sponsored the event, further supporting their CSR initiatives. These videos will be available on YouTube, Facebook and Twitter immediately following taping for future, global CSR program support. Payment is required prior to the event.
Director's Circle of Care Sponsorship - This is the ultimate level of commitment to the cause of the charity event, and at $35,000 entitles the benefactor to an entire table at the awards ceremony, the opportunity to give the keynote at the ceremony, and five people playing the Pro-Am with a nationally recognized golfer or celebrity. The event will be branded with their name and a cable TV interview done with their team of sponsor managers and their CEO. A Facebook Fan page, a series of blog posts, and SEO support will be provided for online initiatives and a success story written for this sponsor to use globally, showing their concern for the cause supported. All of these components of the program will also be coordinated in an integrated marketing communications strategy so the sponsoring corporation gets the full benefit of this event as a CSR investment. Payment is required prior to the event.
Driving Viewers and Web Traffic to the Event to Create Interest and Attendance
With the advance payments...
The use of cable television in local charity sports events significantly improves overall ROI by reaching a broader audience than is possible through any other means (Sims, 1991).
By charging for the sponsorships ahead of time, the event managers will be able to pay for cable television air time well in advance, potentially getting the best time slots available. Assuming 200 attendees is very reasonable given this approach to defining the event from an operational and financial standpoint. Concentrating on the event as an opportunity to highlight global CSR initiatives on the part of corporations will do much to position it for success.
References
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Coreen Bailor. 2006. Stocking the Customer Experience. Customer Relationship Management, September 1, 15.
Burke, M.. 2011. The Rough Life. Forbes, March 14, 1.
Sarah Dobson. 2004. The Main Event. Marketing, September 13, 17.
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