Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Sears Case Study
Sears, one of America's oldest retailers, was beset with a scandal involving the rebilling and illegal reaffirmation of millions of dollars in accounts that had filed for, and been granted bankruptcy. The CEO, Arthur Martinez, found out that these violations had been occurring regularly for almost 10 years. As businesses have learned from the Tylenol, Jack in the Box, and Odwalla scandals, the best defense in a situation like this is to go on the offensive. Martinez should immediately call a press conference so that the word of the issue comes from him. He should apologize and let the public know that he has convened a special committee not only to address the issue, but to ensure that Sears will be compliant with the law. Further, instead of being fined by the government, Martinez should direct that any illegal payments collected from consumers be returned with...
Apologizing and acting proactively will help retain his credibility and let the public and law enforcement, know that Sears is not hiding anything.
Part 2 -- Ron Culp is a Senior VP for Public Relations and Governmental Affairs. His communication plan should be dual: first consumers at large through media (newspaper, television, etc.) and then to governmental agencies to assure them that the situation is under control and will be addressed.
Part 3 -- Most audiences want to hear first that the CEO of Sears is aware of the problem and has taken steps to rectify the situation. Consumers want to know that Sears is honorable and ethical, the clients involved want to know that they will be reimbursed, and governmental and legal officials want to know that steps are being taken to immediately comply with the law.
Part 4 -- The solution is…
Walmart is one of the world's largest, most successful, and most vilified corporations. – Art Carden, 2010 Introduction Today, Walmart is the largest company in the world with more than 11,500 retail units in 28 countries, annual sales exceeding $288 billion and 2.2 million employees called “associates” (Walmart corporate and financial facts, 2015). In addition, Walmart is one the largest private employers in both the United States and Canada (Walmart corporate and
The main objective is to therefore maintain a stable level of market share or even to increase it. It is best that Kohl's activates in a stable environment. Therefore, given the latest economic trends that affect the global economy it is expected that the company will register sales and income decreases, the same as its competitors. Therefore, it is recommended to implement strategies that allow the company to maintain low costs,
Whirlpool Whirl Pool Supply Chain Management Supply Chain Management Critical appraisal of Whirlpool's Supply Chain Management Company Overview Products and Services Critical review of Operations Contribution to business performance System Changes Changes in Internal Forecasting Process Business Performance Results Criteria for trade Partner Fit Competitive advantage Critical Evaluation of System Customer Centric-Supply Chain Management System Collaborative Supply Chain Whirlpool's production Current System Changes Planning and sourcing decisions Planning Sourcing Drawbacks of Whirlpool delivery system Inventory Delivery Factors for taking supply chain management decision Figure: Supply Chain Performance factors Gap Analysis Strategic partnership Integration Reduced Cost and Inventory Future trends
Tylenol Crisis Management One of the most famous business-related crises ever to strike modern industry was that of the Tylenol scandal of 1982. It changed the way over-the-counter painkillers were packaged in America for all time, ushering in the creation of tamper-proof seals. It also has become a paradigmatic way for companies to respond to crises. The crisis occurred when it was revealed that "during the fall of 1982, for reasons
Kmart is one of America's most well-known retailing names, yet in the past ten years the company has fallen on hard times. Competition has come in multiple forms, from discounts like Wal-Mart and Costco, to category killers like Home Depot to online retailers like Amazon.com. Struggling with declining sales and mounting debt, Kmart was purchased by equally struggling Sears Holdings in the latter's attempt to reshape its business and improve
Exclusivity for these groups signals uniqueness. In a creative and individualistic society such as America's, uniqueness has cachet and value to the consumer, so any fashion item that can convey this uniqueness will also have value. Exclusivity also has value because of its scarcity. This is a simple supply and demand equation. The price of a good (its value) is related to the demand for it and the supply of