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Kudler Fine Food's Frequent Shopper Program
Kudler Fine Foods is a specialty food store located in the San Diego metropolitan area. Currently, they have three locations (La Jolla, Del Mar, and Encinitas). Kudler offers a wide variety of baked goods, fresh produce, meat, seafood, condiments, packaged foods, cheese, specialty dairy products, and fine wines.
Kathy Kudler, the owner of Kudler Fine Foods has requested that we create a frequent shopper program to reward customer loyalty. Kathy Kudler is always looking for new ways to expand and market her company. She believes that the frequent shopper program would be a great way to meet those goals. There are many potential legal, ethical, and information security concerns related to the development of the Kudler Fine Foods Frequent Shopper Program.
Description of the Frequent Shopper Program
The main objective of the frequent shopper program is to track purchasing behavior at the customer level and provide customer incentives through a loyalty points program. Other stores provide store discounts to customers based on their purchases, but Kudler Fine Foods has partnered with an existing loyalty points program that will allow customers to redeem their points for higher-end gifts, airline upgrades, and other specialty foods. The frequent shopper...
Customers will need to enter personal information into the system so that Kudler can keep records of customer purchases. Also this will allow Kudler to keep track of the number of loyalty points that each customer has earned and the number of points that have been redeemed. In addition this will help Kudler build its customer database and keep the data organized to allow Kudler to keep providing the best service to its customers. The system will be able to track the products purchased by its customers and the frequency in which they buy those products. This information will allow Kudler the ability to maintain its inventory efficiently. This data will eliminate the costs of wasted food and excess stock. The greatest benefit of the frequent shopper program will be building a strong and loyal customer base that will continue to shop at Kudler Fine Foods for all of its specialty food needs.
Legal Concerns
Here are some legal concerns about the frequent shopper program. Since the program is run on a web-based application it must comply with both…
References
University of Phoenix. (2012). Kudler Fine Foods. Sales and Marketing. Retrieved July 11, 2012 from University of Phoenix, BSA310 website.
A model for investment justification in information. (2001). International Journal of Information Management, (), 349-364. Retrieved from http://www.umassd.edu/media/umassdartmouth/businessinnovationresearchcenter/publications/it_justification.pdf
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