Service Theory Design Research Paper

Download this Research Paper in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Research Paper:

Service Theory design is not a basic foothold that can be explained in only a few sentences. There is a lot of thought, experimentation, research, and trial and error that goes into the creation of a sound theory. First, it is important to acknowledge all of the things that can play a role in the design of a theory itself. Researchers have reported that community and culture significantly influence value orientation (Goel, 2010), perceived needs, and motivation as well as provide the ground for creating shared understanding. All disciplines have their own cultures, and all cultures evolve through cross-cultural exchanges. It all starts with a series of questions and ideas that the researcher would like to find out background information on, and possible determine information that may not have been evident upon first glance.

The questions that would need further clarity are: (1) what model best fits the current prospective theory design? (2) What information is necessary and available to support the current theory, (3) Is this new information and/or research, or has this been covered before? (4) What is the best method to go about researching and supporting the prospective theory? In marketing there are so many different models out there that people have tweaked to make work for their specific point-of-view or product that they work with. The focus of the current research is to be able to answer the above questions clearly and concisely, as well as to offer insight into the process of theory creation and the process that others have used, utilizing self-directed learning.

The Model(s)

In the development of this theory it has been determined that the best fit would be a cross between interactive & an instructional model. In addition, it is evident that interactive influence diagrams could also prove effective in data collecting and deciphering certain sets of information pertinent to the theory and its development. Zeng & Doshi (2010) explained that Interactive in-uence diagrams (I-IDs) offer a transparent and intuitive representation for the decision-making problem in multi-agent settings. They ascribe procedural models such as in-uence diagrams and I-IDs to model the behavior of other agents. Procedural models offer the bene-t of understanding how others arrive at their behaviors. Accurate behavioral models of others facilitate optimal decision-making in multiagent settings.

Tracey (2009, p. 553) researched the premise that design and development research is the systematic study of design, development and evaluation processes with the aim of establishing an empirical basis for the creation of instructional and non-instructional products and tools and new or enhanced models that govern their development. It is a practical form of research that attempts to test theory and validate practice. Numerous models exist in the field of instructional design that assists designers working in a variety of settings. Historically many of these models have not undergone rigorous or systematic review. In recent years, there has been an increased focus on systematically studying the processes involved in the construction, validation, and implementation of instructional design models.

Background & Supporting Research

(Freeman & Ambady, 2011 p. 247) In perceiving the world, we are continually extracting sensory information to guide our attempts in discerning what it is that lies before us. Even with the most mundane kinds of construal, such as perceiving objects or environments, we bring a great deal of knowledge to the perceptual process. This is only truer in the case of perceiving other people. Our rich set of prior experiences with another person or the regularities in our experience with whole groups of people (e.g., sex, race, age) undoubtedly provide a lens through which we construe others. Beyond the prior knowledge that might contextualize perception, our everyday encounters with others are also replete with complex affective and motivational states. Though there is much prior knowledge about the objects or environments we might encounter, this only pales in comparison with what is brought to the table when perceiving other people. We may have stereotypic beliefs about people of a certain sex, we may feel disdain for someone who has made us cry, or we may be motivated to make a good impression to land the job. In short, there is an enormity of prior knowledge and high-level states that may be brought to bear…[continue]

Cite This Research Paper:

"Service Theory Design" (2011, September 17) Retrieved December 11, 2016, from

"Service Theory Design" 17 September 2011. Web.11 December. 2016. <>

"Service Theory Design", 17 September 2011, Accessed.11 December. 2016,

Other Documents Pertaining To This Topic

  • Service Level Attributes Marketing Is

    In fact, the developed world is moving very rapidly towards a greater service economy -- how can this engender a perception that these organizations are intangible and produce nothing? In fact, their model, "service," becomes even more necessary because certain process technologies remain aloof from adapting to stakeholder inputs. However, like the goal to find a unified field theory of physics to explain the universe, the unified services theory

  • Theory Critique of Jean Watson

    Theory Critique of Jean Watson Introduction and Historical Context Jean Watson developed the theory of transpersonal caring or the theory of human caring in the year 1979. The theory points at the humanistic characteristics of nursing in relation to the scientific knowledge in the world. Watson developed this theory with the aim of communicating meaning, and making nursing a unique health profession. We consider caring as the core responsibility to nursing; therefore,

  • Theory X And Theory Y Select Organizational

    Theory X and Theory Y Select organizational leaders analysis activity current research. Critique leader Douglas MacGregor's Theory X Theory Y Identify proper category leader assessment. Include examples situations actions reflect type leader . Theory X versus Theory Y: Apple vs. Google According to Douglas McGregor' analysis of managerial personality styles, managers fall into two basic 'types,' that of Theory X or Theory Y Theory X managers tend to exert authority through a traditional

  • Services Marketing Strategy Report the Airline Business

    Services Marketing Strategy Report The airline business is among the most competitive sectors in the economy. The business requires the investors to invest huge amounts of capital to sustain the operations of the business. The difference in the capital available has resulted into emergence of superior airline companies that have dominated the global market. The airline companies are mainly a service delivery oriented offering transport for passengers and language. The airline company

  • Theory Borrowing in Communication and

    Feminist theory can get very political and insistent, but that can and should be tempered by a realistic understanding of what can be accomplished when people all agree to work together in order to see a positive change in the way people are treated. When people become focused on the race or gender of a person, or they become too focused on the words used without clarifying the intent of

  • Service Level Networks When it

    In other words, the facilities that are available will be laid out in the best possible pattern and fashion so as to maximize efficiency and convenience for people who use the services (Handler & Mirchandani, 1979). There is obviously no way to put all of the facilities into the same space, and some of them take up more land than others, but there is no reason that urban planning

  • Service Marketing Service Encounter Analysis CVS Pharmacy

    Service Marketing Service encounter analysis CVS Pharmacy Service encounter analysis-1 CVS Pharmacy Service encounter analysis-2 Service encounter analysis-3 Service encounter analysis-4 Service encounter analysis-5 Service journal entryform-1 Appendix A Encounter 1 CVS Pharmacy Service journal entry form-2 Service journal entry form-3 Service journal entry form-4 Service journal entry form-5 Service marketing relates to a customer's behaviors in relation to a market strategy. Over the past few months the opportunity to observe several encounters with different vendors has resulted in exploration of marketing concepts

Read Full Research Paper
Copyright 2016 . All Rights Reserved