Fay's purpose is to convince his readers that, regardless of who they are or how much self-confidence they have or lack, they can "share Jesus without fear." Fay not only uses examples of "cowardly" Christians sharing the gospel fearlessly, he also shows examples of true believers using his method on all kinds of people, including both well-educated and uneducated people. Fay shows the power of the Gospel and contends that the evangelist is merely a conduit for God, who is the only "convincer."
Fay assumes his readers believe the Bible as he does -- literally and conservatively. If a reader does not have this save presupposition, then he or she will find little use of this book. For any Christian who approaches this book with the same presupposition concerning the inerrant protestant Bible, the outcome is scathing if he or she was previously silent concerning the Gospel. In one instance Fay ponders what makes a "good" Christian. A good Christian cannot be silent. So, this naturally follows that if the reader isn't sharing his or her faith then he or she isn't a good Christian.
Fay's book is interesting in that it teaches the opposite of what most Southern Baptists teach. Fay teaches that as long as believers share, they can't fail. This isn't necessarily a new teaching throughout the world of evangelism, but it is a desperately needed throughout the evangelistic community. Every member of God's kingdom must see himself or herself as stewards of the mysteries of God. They are either good stewards or bad stewards; and according to Fay, most are bad stewards.
One asset of this book is that it is thoroughly biblical. With the Word of God and his scathing statistics, Fay emphasizes the necessity for every believer to live out all of their beliefs. Christians, while they can realize that they are not responsible for the salvation of anyone's soul, should still be liberated to tell everyone they meet about the gospel. Fay not only argues this, but he believes that if Christians will just show their love of Christ by the way they live their lives, as well as through their everyday conversations, they will attract people to Jesus and the gospel through example. Success under the Fay method is simple -- if they tell, they succeed. One hundred percent of Christians who verbalize the Gospel succeeds for the goal is to tell everyone.
The only negative aspect of the book is that it lacks negative examples, or conversations that did not go as well as they could have. The great majority of the examples that Fay uses end with the person being witnessed to accepting Christ. By his own accounting, most people who are approached with the Gospel need to hear it almost eight times before they accept it. If this is true, then he should have included more examples of people being witnessed to rejecting the Gospel -- for this is a very real possibility and people need the practical tools to deal with such rejection. When a believer puts Share Jesus Without Fear's principles into practice, he or she may become quickly discouraged over the lack of acceptance. Fay does argue for the believer's success regardless the response, but his examples are inconsistently positive if the response is irrelevant.
Fay, William and Linda Shepherd. Share Jesus Without Fear. Nashville, TN: B&H Publishing Group, 1999.
"Meet Bill Fay." Share Jesus Without Fear web site. Available from: http://www.sharejesuswithoutfear.com/templates/System/details.asp?id=27043&PID=139110. 2010
Share Jesus Without Fear - God's Guidance. Available from: http://www.allaboutgod.com/share-jesus-without-fear.htm. 2010
Fay, William and Linda Shepherd. Share Jesus Without Fear. Nashville, TN: B&H Publishing Group, 1999, 1
Fay, William and Linda Shepherd. Share Jesus Without Fear. Nashville, TN: B&H Publishing Group, 1999, 3
Fay, William and Linda Shepherd. Share Jesus Without Fear. Nashville, TN: B&H Publishing Group, 1999, 143-144
Fay, William and Linda Shepherd. Share Jesus Without Fear. Nashville, TN: B&H Publishing Group, 1999, 34-36; 46-51; 62-63
Fay, William and Linda Shepherd. Share Jesus Without Fear. Nashville, TN: B&H Publishing Group, 1999, 81ff