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Facebook is a mess because it allows anyone you "friend" to place anything on your home page or profile. Social networks have become more full of sarcastic, mean comments over time, making them an aspect of many peoples' lives they would rather not have. I would design a social network that would be more oriented towards building up others and helping them grow personally and professionally.
Using the true meaning of Web 2.0 technologies as shown in Figure 1, I'd design a social networking site that uses gamification to reward its members for freely sharing information and for providing feedback. The essence of Web 2.0 technologies is to create a strong network of connections and a very egalitarian mindset to the sharing of information and knowledge, both tacit and implicit (O'Reilly, 2006). I'd design the social network to also give people the right to take down any comment others posted on their wall immediately and also reward those friends who are kind and helpful with coupons and gifts bought online. Facebook is halfheartedly going in this direction yet it still is a forum of narcissism for the most part. I'd also make it possible, through the use of latent semantic indexing technology and unstructured...
One of the major downfalls of the current set of social network sites is that they just as easily reward negative behavior as positive. Using advanced textual analysis I would create a social network that rewarded and recognized when a person tried to help, not hurt, someone. Their status would be raised by how many good works they did and would be depleted if they attempt to hurt someone. All excellent social networking sites set people free to connect with each other in trust (Bernoff, Li, 2008). Because of this aspect being so critical, specifically trust to share and the freedom to communicate, I would call the site Eleftria, which is Greek for freedom.
Figure 1:
Web 2.0 Meme Map
Source:
(O'Reilly, 2006)
References
Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.
Donthu, N. (1994). Effectiveness of outdoor advertising of services. Journal of Professional Services Marketing, 11(1), 33-33.
O'Reilly, T. (2006). Web 2.0: Stuck on a name or hooked on value? Dr. Dobb's Journal, 31(7), 10-10.
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