Memes Essays (Examples)

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Kozol's Educational Funding Theory and Dawkins's Meme Theory

Words: 3467 Length: 10 Pages Document Type: Essay Paper #: 2381080

Allocation of funds for education as a model is a notion that is looked at in the academic construct. This work emphasizes this paradigm. The issues of this construct will be viewed as an exemplar. The issue of an equitable and justified funding incorporating the ideas herein will be developed. The paradigm concept and conceptual themes of meme and the paradigm will be concurrently explored to clarify the allocation of fund allocation sought.

Funding education

A 'meme' (even in English, demonstrated on quality, disconnected and not to be mistaken for the same French) is a component of cultural connotation (illustration: an idea, a propensity, a data, a marvel, a demeanor, and so forth), reproduced and transmitted by the impersonation of the conduct of a single person by a group. The Oxford English Dictionary characterizes 'meme' as a component of a Culture (taken here in the feeling of human evolution) can…… [Read More]

References"

1)

(2012, 3) .Dawkins And Kozol Researchomatic .Retrieved Nov 26, 2014 from http://www.researchomatic.com/Dawkins-And-Kozol-120063.html

2)

Eckl, C., & Pattison, S. (n.d.). A New Funding Paradigm For Higher Education. Retrieved November 26, 2014, from http://agb.org/sites/agb.org/files/u3/NewFundingParadigm.pdf
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Create a Meme and Describing it

Words: 870 Length: 3 Pages Document Type: Essay Paper #: 27666904

behavior of an organism is determined by memes. Instances of memes are pottery and ways of constructing arches, attire and fashion, tunes and cliches. Memes multiply themselves in the meme pool by jumping from brain to brain through a process which can generally be referred to as imitation in the same way that genes are propagated in the pool of gene transmission from a body through eggs or sperms. So in this case, whenever a scientist encounters a good idea either by hearing it or reading it, he/she coveys this to his/her colleagues and students by mention this in both lectures and notes. And if the idea is acceptable and embraced, it is therefore held to undergo propagation when it spreads from one brain to another (Intro to Media Studies, n.d. pp 18-20).

Thesis Statement

Meme is an expression of an individual or more than one person that provides a…… [Read More]

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Extinction or Survival Implications for

Words: 3413 Length: 9 Pages Document Type: Essay Paper #: 96945138



Early Education Shows No enefit (HSLDA 2007)

This article argues for the viewpoint that Head-Start-type early education is not only non-productive, but can actually lead to detriments to children's development as they enter formal school. The article begins by citing the results of a recent study of 35,000 students by Durham University, which found that there was no benefit to pre-school education programs for children. The article points to a series of earlier studies, reaching back to the 1960's, which demonstrate that there are no lasting benefits: it is clear from these studies that summer pre-school programs show no short-term or long-term gains, while all-year pre-schools offer some advantages only in the first year or two of formal schooling. The article also argues that children who go to pre-schools too young suffer from being away from their parents, and may have behavioral difficulties later. One could expect that those who…… [Read More]

Bibliography

Bethell, T. "Against Sociobiology." First Things. 2001. http://www.firstthings.com/article.php3?id_article=2126 (Accessed November 20, 2007).

CER. "Education Programs Constitutional; Growth Steady." EdReform. com. July 26, 2007. http://www.edreform.com/index.cfm?fuseAction=document&documentID=2691&sectionID=122&NEWSYEAR=2007 (Accessed November 20, 2007).

Crawford, C.B. And Krebs, D.L. Handbook of Evolutionary Psychology: Ideas, Issues, and Applications. Mahwah: Lawrence Eribaum, 1998.

Crawford, C.B. And Sheib, J. The Essence of Evolutionary Society: An Introduction. 2004.
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Survival Theory Richard Dawkins' the

Words: 3529 Length: 9 Pages Document Type: Essay Paper #: 36022554

As this meme passed down through generations, it became more pervasive and it also became more complete. When slavery in the New World began, both blacks and whites were enslaved, black slaves could gain freedom, and slavery was not a condition of birth. However, as that changed, the memes surrounding African-Americans also changed. Not only were blacks seen as not equal to whites, but they were seen as incapable of becoming equal to whites. Therefore, when Jim Crow segregation was first challenged under the Fourteenth Amendment, the Supreme Court determined that separate facilities were not inherently unequal, despite overwhelming evidence that the facilities provided for African-Americans were factually inferior to those provided for whites. While this meme has been challenged by newer ideas and has, generally, not stood up to scientific, moral, and religious challenges, vestiges of it remain in almost every American person. As a result, many Americans, of…… [Read More]

References

Corrales, J. (1999) the politics of education reform: bolstering the supply and demand; overcoming institutional blocks. Retrieved January 19, 2008 from the World Bank

Web site:  http://www1.worldbank.org/education/globaleducationreform/pdf/corrales.pdf 

Catalano, J. (1996) Review: Richard Dawkins: books: the selfish gene. Retrieved January 19, 2008 from the World of Richard Dawkins

Web site: http://www.simonyi.ox.ac.uk/dawkins/WorldOfDawkins-archive/Dawkins/Work/Books/selfish.shtml
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Richard Dawkins' the Selfish Gene Jonathan Kozol's

Words: 3348 Length: 12 Pages Document Type: Essay Paper #: 76417215

Richard Dawkins' the Selfish Gene Jonathan Kozol's Savage Inequalities: Children America's Schools. Plus, read websites: http://www.ou./cls/online/lstd5013/dawkins.shtml http://salmonriver.

Richard Dawkins' "The Selfish Gene"

Jonathan Kozol's "Savage Inequalities: Children America's Schools"

There has recently been much controversy regarding genes, as technology has made it possible for people to make intriguing discoveries regarding the topic and a series of individuals have come up with interesting theories concerning genes. Individuals like Richard Dawkins have gone even further than most of their colleagues and produced revolutionary theories relating to how organisms work as machines having the task of transmitting genes to generations following them, with animal behaviors essentially being caused by genes.

Considering Dawkins' theory, one can gain a better understanding of Jonathan Kazol's book "Savage Inequalities: Children in American Schools," with memes being most likely responsible for the fact that particular groups experience a series of benefits in educational institutes across the U.S.

hile…… [Read More]

Works cited:

Dawkins, R. (2006)."The Selfish Gene." Oxford University Press.

Fischel W.A. "How Judges Are Making Public Schools Worse." Retrieved May 31, 2011, from the City Journal Website: http://www.city-journal.org/html/8_3_how_judges.html

Kozol, J. "Savage Inequalities: Children in America's Schools." Harper's Perennial.

Sherer, N. "The Selfish Gene by Richard Dawkins." Retrieved May 31, 2011, from the Salmon River Gazette Website:  http://salmonriver.com/words/bookreviews97/selfish.html
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Richard Dawkins' the Selfish Gene

Words: 2202 Length: 8 Pages Document Type: Essay Paper #: 36443466

As a result, many children were schooled at home. The modern home schooling movement is a recalling of these earlier days, modernized with home schooling curricula, Internet access and activities for children, such as sports, which bring them together for social activities. Although teachers' unions insist that parents are not professionally-trained teachers, the results of home schooling are incontrovertible. Home-schooled students perform much better on standardized tests than government-schooled children, have higher college admission rates, and report greater satisfaction than those in public schools (Williams, 2007). A recent Gallup poll found that 75% of Americans favor public schooling. A similar Gallup poll, taken in 1985, found that 75% were against home schooling. In the intervening years, the continued decline of the public school paradigm has changed American minds.

Charter, Magnet and Other Schools modified way to introduce vouchers, or school choice, is to create charter and magnet schools. The founding…… [Read More]

Bibliography

Chaddock, G. (2006, June 21). U.S. high school dropout rate: high, but how high? Christian Science Monitor, p. n.p.

Dawkins, R. (1976). The Selfish Gene. In R. Dawkins, the Selfish Gene (p. Chapter 11 "memes"). New York: Oxford University Press.

Dobbs, M. (2005, April 21). NEA, States Challenge 'No Child' Program. Washington Post.

Ehrich, R. (2007). The Impact of School Size. Retrieved December 9, 2007, from Virginia Tech: http://delta.cs.vt.edu/edu/size.html
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Human Transformation

Words: 1876 Length: 5 Pages Document Type: Essay Paper #: 7429889

Human Transformation

Lauren Slater's (2005) article "Who holds the clicker?," Susan Blackmore's excerpt "Strange Creatures" -- taken from her book The Meme Machine, and Alain De Botton's chapter "On Habit" from his book The Art of Travel are very different pieces that all challenge the idea of the self in human kind. Is there a self? Or are we all controlled by things outside of our control? While science may be able to find ways of changing or enhancing our bodies, and though there may be some truth in the idea that our genes don't allow us to have complete free will over our selves, we cannot deny that most humans believe that there is something inside each and every one of us that gives us a purpose on this earth. Whether manipulated by a remote control clicker or partially-governed by memes, the fact that we are able to challenge…… [Read More]

References:

Blackmore, S. (2003). Strange creatures. Extract from The meme machine. Accessed on 8

December 2011:

 http://www.susanblackmore.co.uk/Books/Meme%20Machine/Chapter%201.htm 

De Botton, A. (2004). On habit. From The art of travel. Vintage.
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Media the Age of Typography Began With

Words: 1456 Length: 5 Pages Document Type: Essay Paper #: 80560545

Media

The age of typography began with the Enlightenment and flourished in the New World, and coincided with significant social, political, and economic changes. As Postman (2005) points out in Amusing Ourselves to Death, Protestants with a predilection toward intellectualism made books and reading integral to American life. "The influence of the printed word in every arena of public discourse was insistent and powerful not merely because of the quantity of printed matter but because of its monopoly," (Postman, 2005, p. 41). In other words, print had a monopoly on information, communication, and the exchange of ideas. Print became endowed with a level of political and social significance that it does not have in the digital age, as there are now multiple modes of information exchange. When printed matter was all there was, the very ideals of democracy depended on it.

During the typographic age, content was meaningful as well…… [Read More]

References

Dewey, C. (2014). What makes some internet memes immortal. The Washington Post. 10 Nov, 2014. Retrieved online: http://www.washingtonpost.com/news/the-intersect/wp/2014/11/10/what-makes-some-internet-memes-immortal/

Postman, N. (2005). Amusing Ourselves to Death. New York: Penguin.

Sternberg, J. (2013). Technology today: What would Neil Postman think? Retrieved online: http://www.spinedu.com/technology-today-neil-postman-think/#.VGGC9_Q49oA
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Watching the Lectures on Video When I

Words: 1450 Length: 5 Pages Document Type: Essay Paper #: 34897856

watching the lectures on video.

When I first realized that part of the course would be watching lectures on video, I thought that I would be bored by them. After all, in a video lecture environment, the ability to interact with the teacher is missing, so I thought it would be a very stilted and dry way to receive information. However, I was very surprised that I found the lectures interesting. Instead of boring me, they introduced me to parts of history that I never thought could be interesting. To me, ancient Greek cultures, because they are dead, seemed as if they would have very little relevance to the modern world. However, learning about the Aegean, Theran, and Mycenaean cultures provided me with insight into human nature, which is not something that I expected when I began this course.

One of the things that I liked about watching the lectures…… [Read More]

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Houses as Symbols

Words: 1337 Length: 4 Pages Document Type: Essay Paper #: 26314543

house is the symbol in the House of Mango Street.

The title of the novel A House on mango Street, by Sandra Cisneros, is both straightforward and deceptive. The name of the street suggests a quiet street in a nice neighborhood, a street lined with trees in a lazy afternoon. As soon as the first chapter begins, the reader will find out that the street and therefore the house in question are anything but. Houses do indeed symbolize in the novel stability, anchors in childhood memories, family life, and shelter.

The narrator introduces a grim series of houses she has spent her childhood in, culminating with the house that will give the title of the novel. Houses are for the adult remembering childhood memories a symbol of a life style, reminders of a harsh or sometimes, happy reality. A house stands there for the one remembering the days she spent…… [Read More]

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Difficulty of Starting a Gun

Words: 2928 Length: 8 Pages Document Type: Essay Paper #: 95175268

However, this is a common, recurrent theme that has been injected into the public sphere by private interests. As a result, it dominates a substantial amount of discourse in the public sphere, and even people like Griffin and ostron, who believe that it is demoralizing and misleading and state those beliefs publicly, have had little success in challenging this misconception. Therefore, to have a real gun control debate in the public sphere, it is necessary to investigate whether proposed gun control laws would have had an impact on some of these crimes. In the instances of these massacre-shootings, over and over again it appears that the gunmen purchased their weapons and ammunition legally, rather than going to illegal sources for their weapons. They were not prevented from doing so by current gun-laws, but many of them had behavioral flags that may have led to gun-restrictions under more exacting laws. For…… [Read More]

References

Blendon, R., Young, J.T., & Hemenway, D. (1996). The American public and the gun control debate. JAMA, 275(22), 1719-1722.

Castells, M. (2008). The new public sphere: Global civil society, communication networks, and global governance. The Annals of the American Academy of Political and Social Science, 616(1), 78-93.

Goss, K.A. (2006). Disarmed: The missing movement for gun control in America. Princeton,

NJ: Princeton University Press.
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Communication in Organizations Analysis of

Words: 2818 Length: 6 Pages Document Type: Essay Paper #: 92885059

From the experiences, I have had in organizations that work to combine autonomy, mastery and purpose, the level of performance goes up and becomes the new norm of corporate performance. The many studies of motivation underscore that when autonomy, mastery and purpose are combined, long-term learning and motivation occur (amsey, 2010). The communication networks and channels within organizations are accentuated and made more effective when these three attributes become the foundation of long-term learning and growth over time.

In conclusion, the culture, incentive, and leadership within a given organization have a major impact on the effectiveness of communication networks and channels within organizations. When there is a transformational mindset about aggregating content, data and information then transforming it from a system of record to competitive advantage, companies can use their expertise to compete more effectively. In many respects, this ability to compete more effectively based on better use of information…… [Read More]

References

Andriole, S. (2010). Business Impact of Web 2.0 Technologies. Association for Computing Machinery. Communications of the ACM, 53(12), 67.

Bernoff, J., & Li, C. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Billington, C., & Davidson, R.. (2010). Using knowledge brokering to improve business processes. The McKinsey Quarterly,(2), 110.

Jeffrey H. Dyer, & Kentaro Nobeoka. (2000). Creating and managing a high-performance knowledge-sharing network: The Toyota case. Strategic Management Journal: Special Issue: Strategic Networks, 21(3), 345-367.
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Individual and Group Behavior Behavioral

Words: 1512 Length: 5 Pages Document Type: Essay Paper #: 32702914

Given that she actually has more experience with the specific problems the joint venture is encountering and the general fields in whci they are working, this attitude on the part of the Koreans is especially damaging to the cause and goals of the project.

The most essential action to be taken in order to resolve this situation is to remove Jack Kim from his position, possibly with a sideways transfer if necessary for him and Korean Conglomerate Inc. To save face according to cultural customs. His unwillingness to work with Ellen Moore is made more difficult by the American insistence on leadership through nothing but qualification, which is simply not a major part of the Korean business culture, but replacing Moore will likely not solve the issue as Kim will still be resentful of an American leading the way on a venture in his country. In fact, granting Ellen Moore…… [Read More]

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Flood Pantheon Books James Gleick a Unified

Words: 2109 Length: 7 Pages Document Type: Essay Paper #: 73184196

Flood (Pantheon Books) James Gleick a unified essay

There are a number of fairly sensational, possibly conclusions and premises that exist within the Information: A History, a Theory, a Flood, which was authored by James Gleick and was received to a host of critical responses in the early part of 2011. On a fundamental, basic level, this manuscript traces the myriad links throughout history to the beginning of the conception of the word information, and explains what it initially denotes. By applying a fairly exhausting and certainly thorough chronology of this topic, which burgeoned considerably within the midway point of the 20th century, Gleick actually concludes with a redefinition of the cultural, social, scientific, and biological significance of the term -- which naturally has certain unavoidable repercussions for those living in today's world, which is dominated by technology and the information it carries. The author is able to support his…… [Read More]

Works Cited

Carr, Nicholas. "Drowning in Beeps." The Daily Beast. 2011. Web.  http://www.thedailybeast.com/articles/2011/03/01/the-information-by-james-gleick-review-by-nicholas-carr.html 

Gleick, James. The Information: A History, a Theory, a Flood. New York: Pantheon Books. 2011. Web. http://www.nytimes.com/2011/03/20/books/review/excerpt-the-information-by-james-gleick.html?ref=review

Nunberg, Geoffrey. "James Glecik's History of Information." The New York Times. 2011. Web. http://www.nytimes.com/2011/03/20/books/review/book-review-the-information-by-james-gleick.html?pagewanted=all
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Blogging Industry Environmental Trends Impacting Blogging and

Words: 554 Length: 2 Pages Document Type: Essay Paper #: 83706675

Blogging Industry

Environmental Trends Impacting

Blogging and User-Generated Content Industries

The proliferation of blogging platforms and applications that are textually, graphically and video-based together reflect the design criterion and objectives originally defined in the Web 2.0 taxonomy created by Tim O'eilly CEO and Founder of O'eilly Media. Based on an egalitarian framework of collaboration and communication, Web 2.0 has since become the foundation of many of the blogging and social media platforms dominating the typical Internet user's hours online today (Bernoff, Li, 2008). Figure 1 provides a graphic representation of the Web 2.0 Meme Map as originally designed by Tom O'eilly and John Battelle (O'eilly, 2006). Web 2.0 continues to be the primary catalyst of the greater opportunities and threats to consumer-generated content.

Figure 1: Web 2.0 Meme Map

Source: (O'eilly, 2006)

Central to the concept of Web 2.0 technologies is that the Web is a platform not just for…… [Read More]

References

Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.

Carr, D.F. (2011). Klout-like tool lets employees rate each other. InformationWeek - Online, (19383371), n/a.

Davidson, E., & Vaast, E. (2009). Tech talk: An investigation of blogging in technology innovation discourse. IEEE Transactions on Professional Communication, 52(1), 40.

Griffith, E. (2011, Getting your Klout out. Adweek, 52(19), 15-15.
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Popular Culture Web Culture Media Contemporary Culture

Words: 1899 Length: 6 Pages Document Type: Essay Paper #: 52740954

New Media

"Clicking to like," and "friending" are part of common vernacular, due to Facebook. The social media Website has unmistakably transformed the way people use the Internet. Facebook members read about daily current events in their "news feed" rather than from visiting the Websites of The New York Times. Users read articles posted by friends, who re-posted them from other friends. Facebook has even made regular email seem almost obsolete when it comes to socializing. Although it has not gone by the way of snail mail, traditional email is now much less important compared with Facebook messaging. Communication and the development of friendships take place within the virtual playground of Facebook. Facebook has in fact changed the ways people view the state and practice of friendship. A "friend" is not necessarily someone who we see in real life anymore; it is a person who "likes" our posts and photos…… [Read More]

References?

Dery, Mark. "Culture Jamming: Hacking, Slashing and Sniping in the Empire of Signs." Retrieved online:  http://project.cyberpunk.ru/idb/culture_jamming.html 

"Facebook Statistics, Stats, and Facts for 2011," (2011). Retrieved online:  http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/ 

Gross, Larry. "Gideon Who Will be 25 in the Year 2012: Growing Up Gay Today." International Journal of Communication 1(2007): 121-138

Henig, Robin Maranitz. "What is it about 20-Somethings?"The New York Times Magazine. Retrieved online: http://www.nytimes.com/2010/08/22/magazine/22Adulthood-t.html?_r=2&src=me&ref=homepage&
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Knowledge or Epistemology Has Viewed Knowledge in

Words: 513 Length: 2 Pages Document Type: Essay Paper #: 81227987

knowledge, or epistemology, has viewed knowledge in very different ways over time, but in the future I believe it will be the field of memetics that will dominate the field. Memetics has its roots in evolutionary epistemology, or the idea that "knowledge is constructed by the subject or group of subjects in order to adapt to their environment in the broad sense." (Heylighen, 1993) What people know is constructed from other pieces of knowledge and if it aids in survival, that knowledge is retained. Memetics builds on this idea by asserting that a piece of knowledge, called a "meme," no longer depends upon the individual who knows it but can be transferred from person to person. Its success no longer depends upon it ability to assist in survival but in the number of people who know it. In a world of instant communication and massive information availability, memes can spread…… [Read More]

References

Gower, Barry. (1997). "Scientific Method: A Historical and Philosophical Introduction."

New York: Routledge. Print.

Heylighen, Francis. (1993). "Epistemology: Introduction." Principia Cybernetica Web.

Retrieved from  http://pespmc1.vub.ac.be/EPISTEMI.html
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Criminology in the UK and How Media Shapes it

Words: 3331 Length: 11 Pages Document Type: Essay Paper #: 81605626

Violence

Becker, S, Tinkler, J (2015) 'Me Getting Plastered and Her Provoking My Eyes': Young

People's Attribution of Blame for Sexual Aggression in Public Drinking Spaces, Feminist Criminology, 10(3): 235-258.

This article is about how "unregulated" barroom aggression that is sexual in nature can lead to questions of hostile conflicts that are confused and not very well studied by researchers. So this study examines this environment to better understand what causes this activity. The researchers show that alcohol, gender, and contextual setting affect the way that blame is placed when sexual aggression happens in public barrooms.

This article is helpful because it shows how many different factors play a role in shaping the way that opposite sexes view conflict and sexual aggression in public drinking environments. It shows that alcohol is a big factor in flirting and causing rows and that genders are identifying different actions and reactions to joking…… [Read More]

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Regenerative Therapies Though the Media

Words: 1403 Length: 5 Pages Document Type: Essay Paper #: 59992766

Risky behaviors like smoking or drug use could increase because of these assumptions, creating greater burdens of healthcare costs and other social and medical issues. The good that these therapies lead to is thus somewhat tempered by the bad they may encourage.

Other Applications of Regenerative Therapies

Regenerative therapies do not solely consist of age-reversing and life-saving applications. An examination of some other real and imagined uses to which these therapies can be put reveals the true breadth of these therapies' power and scope in everyday life. In the field of dentistry, where artificial implants have become increasingly sophisticated and well-integrated with the natural body, "the therapeutic potential of platelets in promoting and accelerating tissue regeneration" has led to a new trajectory in oral implantology because it allows for the growth of the body's own tissue at a faster rate that incorporates more completely and more efficiently with dental implants…… [Read More]

Works Cited

Cytomedix. Autologel System, 2009. Accessed 20 October 2010.  http://www.cytomedix.com/ 

Fugazzotto, Paul. Implant and Regenerative Therapy in Dentistry: A Guide to Decision Making. Ames, IA: Wiley Blackwell, 2009.

Isaac, James (dir.). Jason X. New Line Cinema, 2002. Film.

Longevity Meme. Stem Cells and Regenerative Medicine, 2010. Accessed 20 October 2010. http://www.longevitymeme.org/topics/stem_cells_and_regenerative_medicine.cfm
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Highest Performing Promotional Tools and

Words: 10859 Length: 25 Pages Document Type: Essay Paper #: 64102017

The effectiveness of promotional strategies is highly dependent on their ability to resonate and be relevant to the target audiences over time (Reference). This is the basis of the research being undertaken; to determine which promotional tools and strategies are the most effective in attracting, training and retaining the most talented and motivated volunteers for the London 2012 Olympic Games.

The following are the aims and objectives of this analysis. The primary objective of this study is to determine which promotional tools are the most effective in recruiting and retaining volunteers. In support of this objective, the following goals are defined:

a. To understand and segment the volunteer population in westernized nations including the UK, and determine the characteristics of these markets as they relate to volunteering for events.

b. To determine the psychographic attributes of each group as they relate to propensity to participate, contribute and assist in keeping…… [Read More]

Bibliography / references

Gary Adamson, Joe Pine, Tom Van Steenhoven, and Jodi Kroupa. 2006. How storytelling can drive strategic change. Strategy & Leadership 34, no. 1, (January 1): 36-41.

Armstrong, G., & Kotler, P., 2005. Marketing: An Introduction (7th ed.). New Jersey: Pearson Prentice Hall.

Bardhi, F., Rohm, A., & Sultan, F.. (2010). Tuning in and tuning out: media multitasking among young consumers. Journal of Consumer Behaviour, 9(4), 316.

Belch, G.A., & Belch, M.A.., 2004. Advertising and Promotion; An Integrated Marketing Communications Perspective (6th ed.). New York: McGraw- Hill/Irwin.
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Risks and Consequences of Incorporating

Words: 8869 Length: 30 Pages Document Type: Essay Paper #: 80774472

0 tool has little to do with its overall effectiveness in getting attaining learning goals and objectives for example. Controlling for the informality or formality of Web 2.0 tools use is required, as many instructors are relying on the conversational and broadcast functionality of social networks as a substitute for e-mail. Still, the informal aspects of social networking applications including Web 2.0 tools and their anticipated benefits as a learning tool must be indexed or evaluated from their actual effectiveness in assisting learned to gain mastery of subjects. Creating this link between Web 2.0 tool effectiveness and their relative perception of value with respondents to this study will require a research design that can isolate attitudinal and effectiveness measures while not introducing sampling bias or error.

Fifth, the risks that Web 2.0 tools might create for formal learning in educational institutions also faces the same dilemma from a methodology standpoint…… [Read More]

Bibliography

Ayala, G, and Yano, Y (1998). A collaborative learning environment based on intelligent agents. Expert Systems with Applications, 14, 129-137.

Bill Ashraf. (2009). Teaching the Google-eyed YouTube generation. Education & Training, 51(5/6), 343-352.

Barros, B., and Verdejo, M.F. (2000). Analysing student interaction processes in order to improve collaboration. The DEGREE approach. International Journal of Artificial Intelligence in Education, 11, 221-241.

Bereiter, C. (2002). Education and mind in the knowledge age. Hillsdale, NJ: Erlbaum.
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Social Networks' Implications on Organizations

Words: 625 Length: 2 Pages Document Type: Essay Paper #: 24668452

The use of Web 2.0-based technologies to enable higher levels of collaboration throughout an organization is called Enterprise 2.0 (McAfee, 2006). Implicit in Enterprise 2.0 is authenticity, transparency, and trust anchoring the Web as the platform for sharing information. The Web 2.0 Meme Map (O'eilly, 2006), which is serving as the blueprint for many of the social networking applications in use today, illustrates the key factors changing the social responsibilities, ethical issues and implications for human resources departments.

Knowledge has also had a great deal of political power associated with it in organizations (Parise, 2009). Social networks are forcing a more egalitarian-based approach to the distribution of knowledge. Only by doing this can organizations and governments become more trusted. Only through trust can any company or organization growth and prosper.

Conclusion

The politics of information and knowledge need to be more carefully managed by human resources than ever before. It…… [Read More]

References

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Andrew P. McAfee. (2006). Enterprise 2.0: The Dawn of Emergent Collaboration. MIT Sloan Management Review, 47(3), 21-28.

Tim O'Reilly. (2006, July). Web 2.0: Stuck on a Name or Hooked on Value? Dr. Dobb's Journal, 31(7), 10.

Parise, S. (2009). Social Media Networks: What Do They Mean for Knowledge Management? Journal of Information Technology Case and Application Research, 11(2), 1-11.
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Web 2 0 Technologies on Human

Words: 1213 Length: 3 Pages Document Type: Essay Paper #: 40812612

In conjunction with this the technological aspects of security need to be managed as part of the governance process (Hannon, 2002) to make the change more trustworthy.

Conclusion

The impacts of Web 2.0 technologies and social networks are revolutionizing how government agencies interact internally and with each other. The need for overcoming resistance to change, redefining processes so they are made more effective with the addition of technology, are all critical aspects of managing the migration to new technologies. Ultimately it is in the automating of processes that hinder organizations' effectiveness where the true value of technology is found.

References

Neda Abdolvand, Amir Albadvi, amp; Zahra Ferdowsi. (2008). Assessing readiness for business process reengineering. Business Process Management Journal, 14(4), 497-511.

Bergvall-Kareborn, B., Bergquist, B., amp; Klefsjo, B.. (2009). Creating social change in a municipality using a Total Quality Management approach. Total Quality Management amp; Business Excellence, 20(12), 1375.

Bernoff, J.,…… [Read More]

• Consumer Wikis enable users to comment on content, in addition to editing content

• Wikipedia, a community Wiki encyclopedia, includes approximately 1.3 million English-language articles

Sources: (Bernoff, Li, 2008); O'Reilly, 2005. What is Web 2.0. Design Patterns and Business Models of the next generation of Software. Tim O'Reilly. Published September 30, 2005. http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
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It Security Review of Security

Words: 977 Length: 2 Pages Document Type: Essay Paper #: 46635156

The many aspects of online security all emanated from the anonymity the medium provides with very little checks and balances.

References

Bernoff, J., amp; Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Cunningham, P., amp; Wilkins, J.. (2009). A Walk in the Cloud. Information Management Journal, 43(1), 22-24,26,28-30,54.

Mansfield-Devine, S.. (2008). Anti-social networking: exploiting the trusting environment of Web 2.0. Network Security, 2008(11), 4-7.

Orr, B.. (2008). Security 2.0: Not just a new kettle of phish. American Bankers Association. ABA Banking Journal, 100(2), 54-55.

Tim O'Reilly. (2006, July). Web 2.0: Stuck on a Name or Hooked on Value? Dr. Dobb's Journal, 31(7), 10.

Provos, N., Rajab, M., amp; Mavrommatis, P.. (2009). Cybercrime 2.0: When the Cloud Turns Dark. Association for Computing Machinery. Communications of the ACM, 52(4), 42.

Short, J. (2008). Risks in a Web 2.0 World. Risk Management, 55(10), 28-31,4.

Warr,…… [Read More]

• Consumer Wikis enable users to comment on content, in addition to editing content

• Wikipedia, a community Wiki encyclopedia, includes approximately 1.3 million English-language articles

Sources: (Bernoff, Li, 2008); O'Reilly, 2005. What is Web 2.0. Design Patterns and Business Models of the next generation of Software. Tim O'Reilly. Published September 30, 2005. http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
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International Technology Management Oasis Bicycles

Words: 3168 Length: 8 Pages Document Type: Essay Paper #: 75433842

For the C-level executive team at Oasis the most critical strategic decision with regard to Web 2.0 technologies is processes, systems and functional areas can take the greatest advantage of their benefits. It is clear that the globally-based distributed order management process could be much more collaborative given its breadth of activity across so many manufacturing centers. The need for creating a collaborative distributed order management system globally is what differentiates best-in-class manufacturers from those that struggle to stay profitable (Alt, Gizanis, Legner, 2005). The use of Web 2.0-based applications for enabling greater levels of collaboration globally in the Oasis product development teams is also a high priority, as this specific process is essential for the new product development and introduction (NPDI) process to be effective. The rapid adoption of collaborative new product development processes has continued to revolutionize the development of new products and services, and has been particularly…… [Read More]

References

Adel M. Aladwani. 2001. Change management strategies for successful ERP implementation. Business Process Management Journal 7, no. 3, (January 1): 266-275.

Rainer Alt, Dimitrios Gizanis, and Christine Legner. 2005. Collaborative order management: toward standard solutions for interorganisational order management. International Journal of Technology Management 31, no. 1,2, (January 1): 78-97.

Bernoff, J., and C. Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3, (April 1): 36-42.

(Brown, He, 2007)
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Marketing Management of Boy's and

Words: 5025 Length: 15 Pages Document Type: Essay Paper #: 22779070

The broader areas of Customer elationship Management (CM) serve as the foundation of client relationship management and analysis (avanas, 2007).

There is the second weakness of also concentrating on the corporate donors as a largely homogeneous group. This can be seen in the approaches defined in the Club's annual report. The tailoring of individualized strategies can maximize the experiences of donors so they have a higher level of ownership in the causes they are investing in (Polonsky, Sargeant, 2007). Concentrating more on how to transform the corporate donors' investments into experiences not only for them but the clubs they adopt will further support a more relationship-based series of marketing strategies. The greatest threat to the existing series of donor strategies is that they may eventually become more transactional in scope and donors may decide to either cut back on the level of giving or quit giving altogether due to economic…… [Read More]

References

Dennis B. Arnett, Steve D. German, & Shelby D. Hunt. (2003). The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing: [1]. Journal of Marketing, 67(2), 89-105.

Gloria Barczak, Kenneth B. Kahn, & Roberta Moss. (2006). An Exploratory Investigation of NPD Practices in Nonprofit Organizations. The Journal of Product Innovation Management, 23(6), 512-527.

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Bohnert, a., Richards, M., Kohl, K., & Randall, E.. (2009). Relationships Between Discretionary Time Activities, Emotional Experiences, Delinquency and Depressive Symptoms Among Urban African-American Adolescents. Journal of Youth and Adolescence, 38(4), 587-601.
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Polanyi Means by Fictitious Commodities

Words: 1443 Length: 4 Pages Document Type: Essay Paper #: 48692278

Identify four of these ideas, describing what they are, why they are considered dangerous, and how they might be avoided or mitigated as dangerous ideas

The absence of free will is defended by some scientists today: "British psychologist Susan Blackmore recently contended that our minds are actually nothing but collections of memes that we catch from each other like viruses and that the familiar sense of 'I' is some sort of fiction that memes create for their own agenda" (Davies, 2004, p.37). This idea postulates there is no central truth or morality and can be used to justify almost any moral action. Richard Dawkins has called human beings survival machines, rather than culpable moral actors (Davies, 2004, p.36). But if free will is merely an illusion, how is any action of a being that is subject to the whims of biology or evolution any different than someone who commits a…… [Read More]

Works Cited

Davies, Paul. "Undermining Free Will." Foreign Policy. September/October 2004.

Krugman, Paul. "Can America Stay on Top?" The Journal of Economic Perspectives. 14. 1.

Winter, 2000, pp. 169-175

Saul, R.K. "The Collapse of Globalism." Harper's. 2004.
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Social Science Is Composed of

Words: 2271 Length: 7 Pages Document Type: Essay Paper #: 94872799

With recent immigration and greater exposure to outside cultures, will the need for diversity arise? Will the need be reflected in media? There is evidence already of this happening thanks to reality shows and the news. Suggestions of hot and cold media point to the need for people to observe or escape. Hot media presents the user with a means to observe a world with limited to no interaction or a cool media outlet that present limitless interactions and meaning. (Haliday, 1978)

Hot media although a staple in viewer ship, presents an either affirming or alienating standpoint to the consumer, whereas cool media reaches to the unknown and constantly changes as its interpreted. To find meaning in media such as is the study of social semiotics, technology may be viewed as a youth and male driven vehicle. What is known is that technology fuels the ever-changing dynamic of social media.…… [Read More]

References

Eco, Umberto (1983). The Name of the Rose. Harcourt.

Halliday, M.A.K. (1978). Language as social semiotic: The social interpretation of language and meaning. Maryland. University Park Press.

Haraway, Donna (1991). "Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century." Simians, Cyborgs and Women: The Reinvention of Nature. New York: Routledge. p. 150. ISBN 1-85343-138-9

Hodge, R. And G. Kress. (1988). Social Semiotics. Cambridge: Polity
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Social Networks on Society Social Networks Are

Words: 1344 Length: 4 Pages Document Type: Essay Paper #: 9253598

Social Networks on Society

Social networks are changing the fabric of society by changing the patterns, depth and intensity of communication and collaboration happening globally today. The torrent of information, ideas, opinions and thoughts that social networks have unleashed will continually re-order the global economic, socio-political and technological dimensions of society. At the center of the effects of social networks on society is the voice it has given the common man to say exactly what they think, anytime, anywhere, accentuated with any form of content they can produce or use. The voice of the common man now resonates across social networks, and thanks to the revolutionary advances in Web 2.0 technologies, there are fewer constraints and than ever to having ones' voice heard in current and future social network software and development platforms (York, Schoon, 2011). Web 2.0 technologies are today the foundation of social network development and have acted…… [Read More]

References

Ahn, J. (2011). The effect of social network sites on adolescents social and academic development: Current theories and controversies. Journal of the American Society for Information Science and Technology, 62(8), 1435.

Albright, T.L., Burgess, C.M., & Davis, S. (2011). The balanced scorecard and twenty-first-century thoughts on motivation. The Journal of Corporate Accounting & Finance, 23(1), 73-80.

Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.

Dyer, J.H., & Nobeoka, K. (2000). Creating and managing a high-performance knowledge-sharing network: The Toyota case. Strategic Management Journal, 21(3), 345-367
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Improving the CRM Suite of Software Applications

Words: 3357 Length: 9 Pages Document Type: Essay Paper #: 28984458

Improving the CM Suite of Software Applications at SAP

SAP AG (NYSE:SAP) is the worldwide leader in Enterprise esource Planning (EP) and one of the top companies globally in Customer elationship management (CM) software as well. While their dominance in EP is solid, with Gartner, a leading industry research firm reporting that SAP has 25% global market share today, it's global CM market share trails Salesforce.com who is the worldwide leader with 14% market share worldwide (SAP Investor elations, 2013). SAP is second globally with 12.9% market share. There are many factors contributing to SAP trailing Salesforce.com, the most significant being the slow response to the shift to cloud computing platforms in general, and migrating their CM applications onto a Software-as-a-Service (SaaS) delivery model. Salesforce is the global leader in CM due to their rapid development of CM applications on the SaaS platform, greater responsiveness to their growing customer base,…… [Read More]

References

Bednarz, A. (2006). SAP unveils hosted CRM plans. Network World, 23(5), 45-45.

Coman, A. & Ronen, B. 2009, "Focused SWOT: diagnosing critical strengths and weaknesses," International Journal of Production Research, vol. 47, no. 20, pp. 5677.

Elmuti, D., Jia, H., & Gray, D. (2009). Customer relationship management strategic application and organizational effectiveness: An empirical investigation. Journal of Strategic Marketing, 17(1), 75.

Fonseca, B. (2007). SAP unveils web 2.0 look for its CRM tool. Computerworld, 41(50), 12-12.
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Single Pay

Words: 1383 Length: 4 Pages Document Type: Essay Paper #: 57201309

Iron Triangle" Of Care, Cost, And Quality

Prior to explicating the particular direction that the health care system in the United States needs to take to consistently offer high levels of health care access at reasonable costs with substantial quality, it is necessary to understand the so-called iron triangle conundrum. The typical view of health care in the U.S. is that these three important factors (cost, quality and access) inevitably produce a detrimental effect upon one another. This viewpoint propounds the notion that increasing access to health care will inevitably drive up the costs associated with it, and quite possibly produce a noxious effect on the quality of such care. Conversely, there is a popularly held belief that reducing costs for health care will lead to a definite reduction in the quality of care delivered. Essentially, the iron curtain view of these three aspects of health care maintains that any…… [Read More]

References

Farrell, J. (2012). New book presents accessible, practical guidance for avoiding national bankruptcy while improving individual well-being. www.breakingtheirontriangle.com http://breakingtheirontriangle.com/new-book-presents-accessible-practical-guidance-for-avoiding-national-bankruptcy-while-improving-individual-well-being/

Finney, M. (2013). Affordable Care Act driving some premiums up. www.abc.local.go.com Retrieved from http://abclocal.go.com/kgo/story?id=9288812

Light, D. (2012). Universal health care and the Iron Triangle myth of U.S. policy makers. www.pnhp.org. Retrieved from  http://www.pnhp.org/news/2012/october/universal-health-care-and-the-iron-triangle-myth-of-us-policy-makers 

McCanne, D. (2012). Aaron Carroll repeats meme of access, cost and quality. www.pnhp.org. Retrieved from  http://www.pnhp.org/news/2012/october/aaron-carroll-repeats-meme-of-access-cost-and-quality
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Frankenstein and Dr Jekyll

Words: 2790 Length: 8 Pages Document Type: Essay Paper #: 27401305

Kuwait language Arabic, consideration moderate English. I an essay 8 pages including a thesis statement MLA outline ( thesis outline a separated page). My Essay a comparison Frankenstein Mary Shelly (1831 edition) The strange case Dr. Jekyll & Mr. Hyde Robert Stevenson.

Comparison between Mary Shelley's "Frankenstein" and Robert Louis Stevenson's "Strange Case of Dr. Jekyll and Mr. Hyde"

The Risks of doing science

The connection between the two scientists

Society's tendency to steer away from the idea of evil

The scientist's understanding of his feat

Ambition

Fast progress as a cause for death

Mary Shelley's book "Frankenstein" (1818) and Robert Louis Stevenson's book "Strange Case of Dr. Jekyll and Mr. Hyde" (1886) are two historic novels that are widely known and appreciated as a consequence of the ideas they put across. Both books address the concept of a scientist attempting to manipulate the rules of the universe and eventually…… [Read More]

Works cited:

Dawkins, R. "The Selfish Gene: 30th Anniversary edition." (Oxford University Press, 16 Mar 2006)

Drees, W. "Is Nature Evil? Religion Science and Value: Religion, Science and Value." (Routledge, 2 Sep 2003)

Shelley, M. "Frankenstein, Or the Modern Prometheus: The 1818 Text." (University of Chicago Press, 1974)

Stevenson, R.L. "The Strange Case of Dr. Jekyll and Mr. Hyde." (Alan Rodgers Books, 1 Aug 2005)
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Networking in Business

Words: 1422 Length: 5 Pages Document Type: Essay Paper #: 66176619

Social Media on the Business World

Social media continues to be one of the most disruptive technology platforms there are today, driven by the rapid scalability of web applications coupled with the social dynamics of immediate sharing of data and experiences. The concepts of social media began with the introduction and widespread adoption of Web 2.0 technologies (O'eilly, 2006). The foundational elements of these technologies led to the creation of more advanced social media platforms diverse as Facebook, LinkedIn, Twitter, Instagram and a myriad of other social media platforms. Their impact on personal communication is unprecedented, as is their potential to streamline and revitalize how enterprises communicate and collaborate (Kristien, Heene, 2003). The intent of this analysis is to evaluate the history of social media, its advantages and disadvantages, explore the myths of social media, dominant websites, the impact of social media on daily life, and also the potential future…… [Read More]

References

Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.

Erickson, L.B. (2011). Web 2.0 and social networking for the enterprise. Research Technology Management, 54(1), 67-68.

Gaytan, J. (2013). Integrating social media into the learning environment of the classroom: Following social constructivism principles. Journal of Applied Research for Business Instruction, 11(1), 1-6.

Kirac, E., & Milburn, A.B., PhD. (2013). How social media information is changing disaster relief routing plans. IIE Annual Conference.Proceedings, 3984-3993.
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CBT Cognitive Behaviour Therapy Case Study

Words: 5334 Length: 6 Pages Document Type: Essay Paper #: 41705783

Cognitive Behavior Therapy- A Case Study

Cognitive Behaviour Therapy (CBT) Case Study

Case report

K is a forty-eight-year female who referred to Midlothian's clinical psychology psychosis service. K has a twenty-year history of mental health conditions. She first decided to contact mental health services because of the episodes of paranoia and severe depression she had experienced. During her initial contact with the mental health services she was diagnosed with schizo-affective disorder in 1996. When she was first referred to the mental health services department she was a single. She told of having only two close relationships in her past life. She however also said that she found these relationships challenging when it came to intimate contact. She also generally described that she found it somewhat difficult to form friendships or to trust people in her life. Despite the mental health conditions her general physical well-being was good. K was prescribed…… [Read More]

References

Bladek, M. (2014). Against memory: Acts of remembering in Jamaica Kincaid's My Brother. Retrieved from http://criticism.english.illinois.edu/2007%20Fall%20Documents/Affect%20Abstracts/Abstracts.htm

DeJong, P. & . Berg I.K (1998): Interviewing for solutions. Thomson: Brooks/Cole.

Drisko, J. (2014). Research Evidence and Social Work Practice: The Place of Evidence-Based Practice. Clin Soc Work J. 42:123-133 DOI 10.1007/s10615-013-0459-9

Freud, S. (1924) A general introduction to psychoanalysis. New York: Boni & Liveright.
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digital and'social media effects on'society

Words: 1257 Length: 4 Pages Document Type: Essay Paper #: 27882560

New media can seem threatening at first, as it signals deep and meaningful changes in the ways information is created and shared in the society. In "Mind Over Mass Media," Steven Pinker (2010) argues that new technologies are typically perceived as threatening until they become commonplace. Early hysteria and fear about new media soon subsides, as the actual effects of the new media are not as adverse as was initially believed. Even the printing press was considered evil in its day, according to Pinker (2010). New media has improved scientific research and has made vast amounts of quality information available more quickly to more people. One of the reasons why new media is not threatening is that the brain tends to keep information fragmented. Learning how to condense one's thoughts into a PowerPoint presentation does not imply that the same person will consistently condense his or her thoughts in other,…… [Read More]

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Nature of American Views About

Words: 2042 Length: 6 Pages Document Type: Essay Paper #: 42248460



It is impossible in six short pages to fully comprehend the attitudes that hite Americans had to Native Indians and black Americans in the early centuries of our nation's founding. That was m not my intent. My goal rather, was to illustrate first that although we are often presented a dominant narrative as the narrative, the truth is that in surveying American attitudes towards American Indians and Blacks a single cohesive narrative does not exist. If such a narrative did exist the Native American Seminole tribe of Florida would not exist. The Seminoles were a tri-racial tribe composed of Creek Indians, remainders of smaller tribes, runaway slaves and whites who preferred to live in Indian society (Loewen). The First and Second Seminole wars (1816-18, 1835-42) in which the Seminoles fought against invading hites who demanded that they surrender their African-American members, were fought not for economic value but to eliminate…… [Read More]

Works Cited

Jordan, Winthrop D. White Over Black:American Attitudes Toward the Negro, 1550-1812. University of North Carolina Press., 1995.

Loewen, James. Lies My Teacher Told Me. New York: Simon & Schuster, 1995.

Miller, Eric. George Washington and the Indians. 1994. 25 March 2010 .

Root, Maria. Love's Revolution: Interracial Marriage. Temple University Press, 2001.
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Collaborative New Product Development in

Words: 3593 Length: 12 Pages Document Type: Essay Paper #: 49549638

In the most successful SMB implementations of collaborative new product development tools including PLM and PDM, priority is put first on process definition and process improvement. Once processes have been defined, continually managed to greater efficiency and as optimized as possible, then the use of information systems technologies and platforms to automate them are added (Christensen, Magnusson, Zetherstrom, 2006, 583-585). PLM as a technique or strategy is not automated until the core processes that comprise a given SMBs use of it are made as efficient as possible and optimized through business process re-engineering over time. It is critical then for SMBs looking to build a collaborative new product development strategy to first look to streamline the most critical core processes their collaborative new product development strategies will address.

Collaborative New Product Development Process Focus

Empirical studies indicate collaborative new product development strategies have a significantly higher level of success when…… [Read More]

References

Michael A. Allocca, and Eric H. Kessler. 2006. Innovation Speed in Small and Medium-Sized Enterprises. Creativity and Innovation Management 15, no. 3,

(September 1): 279.

Rajiv D. Banker, Indranil Bardhan, and Ozer Asdemir. 2006. Understanding the Impact of Collaboration Software on Product Design and Development.

Information Systems Research 17, no. 4, (December 1): 352-373,440.
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Internet Marketing Project Social Networks

Words: 5563 Length: 15 Pages Document Type: Essay Paper #: 88134113

The use of the Internet and social networks will continue to accelerate in their use of learning platforms as a result. The design principles of Web 2.0 technologies as shown in Appendix a will also continue to have a significant impact on how social networks used in society in general and in education specifically (Kraemer, 2009). The long-term effect will be the accelerating adoption of Internet technologies to support higher education at the graduate and post-graduate levels.

3.0 Web Traffic Plan for MarketNet

In devising a Web traffic plan to boost the awareness, interest, desire and action (AIDA) for the MarketNet Facebook networking group, the precise definition of objectives is critical. These objectives must be global in scope to maximize the reach of MarketNet for students in other colleges and universities as well. The objectives must also be measurable and quantifiable to determine the extent they are attained. They also…… [Read More]

References

Anderson, S.. 2009. Diving into Internet marketing. American Agent & Broker, December 1, 24-27.

Barnes, N.. 2010. Tweeting and blogging to the top. Marketing Research 22, no. 1, (April 1): 8.

Bernoff, J., & Li, C. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Dunay, P.. 2009. 5 tips for optimizing your Facebook marketing. B to B: LEAD GENERATION GUIDE 2009, May 27, 4.
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Future of Education Needs to

Words: 840 Length: 2 Pages Document Type: Essay Paper #: 82466794

The challenge for the future of education is to use the full range of Web 2.0 technologies (O'eilly, 2006) and create effective and customizable learning platforms that support individualized learning needs. For an overview of the Web 2.0 ecosystem, please see Appendix A. Social networks and Web 2.0 technologies will be the underlying scaffolding that provides students with the opportunity to get individualized instruction. These technologies will also free up teachers to focus on the most in-need students and keep the most talented of their courses challenged. In this way, each student will have the chance to make the most of their educational opportunities. Hopefully, the majority will emerge with a strong sense of accomplishment from the learning experience.

Autonomy, Mastery and Purpose

The final aspect of the future goals of education needs to center on creating autonomy of tasks, mastery of specific subjects and skills, and a strong purpose…… [Read More]

References

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Susan L. Lutz, John T. Guthrie, & Marcia H. Davis. (2006). Scaffolding for Engagement in Elementary School Reading Instruction. The Journal of Educational Research, 100(1), 3-20,64.

Tim O'Reilly. (2006, July). Web 2.0: Stuck on a Name or Hooked on Value? Dr. Dobb's Journal, 31(7), 10.

Pantelis M. Papadopoulos, Stavros N. Demetriadis, Ioannis G. Stamelos, & Ioannis A. Tsoukalas. (2010). The effect of prompting to students with different learning styles. Multicultural Education & Technology Journal, 4(3), 198-213.
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Woolworth Australia Redefining the Brand

Words: 2991 Length: 9 Pages Document Type: Essay Paper #: 27463141



The stories that resonate most with the target audience are ones that feature young, upwardly mobile men and women in the 30s attaining their health, social and professional goals by staying fit and enjoying their friends. These are fundamental needs in the target market from a psychographic standpoint, as is the need to be responsible about the environment while being egalitarian as well (Peattie, Crane, 2005).

The messaging needs to center on these core concepts of health, belongingness and friendship, and egalitarianism including being environmentally responsible when purchasing groceries and consumer packaged goods. The messaging will center on a day-in-the-life choices these consumers make to preserve the planet and achieve a healthier lifestyle for themselves as well. Implicit in this messaging is the need for bringing out the leadership Australian grocery and packaged goods providers have shown with regard to nutrient profiling (Bryans, 2009) and the positioning of Woolworth as…… [Read More]

References

Bernoff, J., and C. Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3, (April 1): 36-42.

Bryans, J.. 2009. Nutrient profiling: consumer friend or foe? Australian Journal of Dairy Technology 64, no. 1, (February 1): 142-147.

Chen, S.. 2010. Transaction cost implication of private branding and empirical evidence. Strategic Management Journal 31, no. 4, (April 1): 371.

David Corkindale, and Marcus Belder. 2009. Corporate brand reputation and the adoption of innovations. The Journal of Product and Brand Management 18, no. 4, (June 10): 242-250.
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Online Social Networks Blog Post

Words: 1368 Length: 5 Pages Document Type: Essay Paper #: 11942372

com last week for over $300M signaled a shift in the CM vendors' strategy to quantify the value of social networking over time. Salesforce.com is a leading provider of hosted CM systems on the SaaS platform and has been one of the leading vendors creating social networking-based applications for business customers. Their acquisition of adian6 signals a view they have of metrics and measuring performance of social media applications being critical to the long-run success of their business. This also signals a shift in the market Dr. McAfee wrote about in the context of Enterprise 2.0, which is the observation of collaboration, communication, cooperation and strength of coordination will eventually be quantified and reported on from a metrics standpoint over time (McAfee, 2006).

Blog Post 3: Charting the Transition to Web 3.0: Why Contextual Search and Semantics Matter More Than Ever

From the highly collaborative nature of Web 2.0, which…… [Read More]

References

Beck, K.. (2011, January). Thundering into Social Media. Customer Relationship Management, 15(1), 37-38.

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Eric Kavanagh. (2010). The New View: Web 3.0 Will Change Our Perspective: With semantic understanding, we'll unravel the complex world of unstructured content. Information Management, 20(5), 56.

Andrew P. McAfee. (2006). Enterprise 2.0: The Dawn of Emergent Collaboration. MIT Sloan Management Review, 47(3), 21-28.
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Mgsm Blog Review and Recommendations

Words: 3109 Length: 8 Pages Document Type: Essay Paper #: 72489343

This is essential to their approach to defining their broader unique value proposition and differentiation as well (Lowrie, 2007). Pepperdine and UCI are using their blogs for branding as much as they are about communicating and collaborating with students and members of the community interested in their areas of research and focus. As a result both the Pepperdine and UCI blogs have created a level of collaboration and initiated conversations through the use of blogs as well. The most advanced multichannel-based approach to using social networking is seen in how UCLA has created Facebook, blogs and Twitter accounts to communicate with students in whatever form they prefer. For some students Facebook is the best approach as they spend the majority of their free time in this social networking application, while others are accustomed to using SS eaders (Wyld, 2008) to quickly read through blogs. UCLA however does not engage in…… [Read More]

References

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Kreitzberg, A.. (2009). Building a Web 2.0-Friendly Culture: Success on the Web is About People, not Technology. People and Strategy, 32(2), 40-45.

Lamont, J. (2009, July). Managing the Web 2.0 life cycle. KM World, 18(7), 14-15,22.

Anthony Lowrie. (2007). Branding higher education: Equivalence and difference in developing identity. Journal of Business Research, 60(9), 990.
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Marketing Plan Ultralight PC Marketing

Words: 3365 Length: 8 Pages Document Type: Essay Paper #: 54207107

The direct selling strategy will be a website that will include a product configuration application. A distribution partner portal will also be created which gives distributors and dealers the ability to customize the Liberta Ultralight in quantity for their customers as well. The use of channel strategies to actively promote the use of mass customization as a product differentiator will also be accomplished through intensive dealer and channel training (Swiercz, Lydon, 388). Finally the use of an integrated Partner Relationship Management (PRM) system that will give channel partners the flexibility to provide resellers with support on a 24/7 basis will also be created. The intent is to create enough support for channel strategies so they can produce up to 60 -- 70% of overall revenue for the product line.

D. Promotion

There are many different aspects of promotion that need to be included in the launch of the Liberta Ultralight.…… [Read More]

BIBLIOGRAPHY

Zuhair Al-Obaidi, and Mika Gabrielsson. "Sales Channel Strategies in Export Marketing of Small and Medium Sized High Tech Companies. " Journal of Euro - Marketing 12.2 (2002): 5.

Bernoff, J., and C. Li. "Harnessing the Power of the Oh-So-Social Web. " MIT Sloan Management Review 49.3 (2008): 36.

Doern, R.. "Investigating Barriers to SME Growth and Development in Transition Environments: A Critique and Suggestions for Developing the Methodology. " International Small Business Journal 27.3 (2009):

Cooke, M., and N. Buckley. "Web 2.0, social networks and the future of market research. " International Journal of Market Research 50.2 (2008): 267.
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Nursing Aspects of Working in

Words: 2123 Length: 7 Pages Document Type: Essay Paper #: 10378247

"

One form of self-mutilation can be thought of as culturally accepted, even in the United States. Tattoos, body piercings and earlobe earring holes are all fairly accepted in some if not all social milieux in the U.S. While these behaviors may be viewed by some as pointless self-mutilation, they have a long and multi-varied history in this and many other cultures. The focus of this article is on generally-accepted mutilation, which causes harm to the body and does not meet cultural norms. In its worst form, self-mutilation can include cutting off a limb or self-castration; it is thus a serious problem with a subset of those in the SI cohort. As with many forms of OCD, self-mutilation generally begins in late childhood and the early teen years.

The authors argue that moderate- to severe SI requires a combination of therapies. Since much of the etiology is based in family…… [Read More]

Bibliography

Franklin, M.F. (2003). The Pediatric Obsessive-Compulsive Disorder Treatment Study: Rationale, Design, and Methods. Journal of Child and Adolescent Pharmacology, 39-51.

Geller, D.B. (2003). Which SSRI? A Meta-Analysis of Pharmacotherapy Trials in Pediatric Obsessive-Compulsive Disorder. Am J. Psychiatry, n.p.

March, J. (2004). Cognitive-Behavior Therapy, Sertraline, and Their Combination for Children and Adolescents With Obsessive-Compulsive Disorder. JAMA, n.p.

Nelson, T.R. (2007). A Narrative Approach to Body Dysmorphic Disorder. Journal of Mental Health Counseling, 67-80.
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Psychology Dawkins' Selfish Gene and

Words: 1827 Length: 7 Pages Document Type: Essay Paper #: 34663368

Nonetheless, an argument from common sense can be made based on our own observational context. For example, neurologically speaking, there is a wealth of evidence to illustrate that genes have an immense impact on the final structure of the brain, and thus on behavior. Schizophrenia is an obvious example of this.

Logically, though, there is also abundant support for Dawkins' thesis. oughly, an argument can be shown to be logically viable if its conclusions can be reasonably drawn from its suppositions based on the available evidence. This is abundantly the case in the Selfish Gene, wherein Dawkins (1976) draws on all the existing evidence on evolutionary theory and the development of life, including the mechanism of natural selection (p. 48) and DNA as the molecule of choice for genetic propagation (pp. 22-23). The evidence that Dawkins provides is, quite simply, sufficient to support his argument that the gene should be…… [Read More]

References

Dawkins, R. (1976). The Selfish Gene. New York: Oxford University Press.

Hergenhahn, B.R. (2005). An Introduction to the History of Psychology. 5th ed. Wadsworth-Thomson Learning.
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New York State and City

Words: 1284 Length: 4 Pages Document Type: Essay Paper #: 63545115

New York: State and City

Suffice to say, the French adage "plus ca change, plus c'est la meme chose" remains true today as it was during the time of Jacob Riis in the late 1800s. This is particularly relevant when looking the conditions of women in the workplace that could only be described as dire and dismal. Although between that period and at present, there have been major changes and improvements in women's working lives, there are still similarities though. Hence, the more things change the more they remain the same and Riis' writing is testimony to this since he was able to present how society was then and how society is now especially in the treatment of women in the workplace. Reading through the whole chapter, one can feel unnerved and question how come in a society and nation that values freedom, equality and merit allowed for such miserable…… [Read More]

Bibliography:

Riis, Jacob. 'Chapter XX: The Working Girls of New York.' How the Other Half Lives: Studies Among the Tenements of New York. 1890. 15 Jun. 2011. .
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Foucault and Rhetoric Like All

Words: 1939 Length: 6 Pages Document Type: Essay Paper #: 64637201

This is important to note because it demonstrates how Foucault is seemingly predicting now more-common method of discussing ideologies and their tactics in positively biological terms.

Secondly, recognizing that the discourses surrounding sex that developed and in some cases were deployed over the course of the seventeenth, eighteenth, and nineteenth centuries helps one to understand why "what is said about sex must not be analyzed simply as the surface of projection of these power mechanisms," because it is the actual discursive deployment themselves which embody the power mechanisms under discussion (Foucault 100). These discourses cannot help but to legitimize and reiterate the reigning power structure. The discourses of morality, science, and criticism utilized by the "family organization" in order to constrain and control an individual's sexuality simultaneously serve to define and support the family organization in the first place. This is a crucial contribution to the study of rhetoric and…… [Read More]

Works Cited

Eribon, Didier. "Michel Foucault's Histories of Sexuality." 7.1 (2001): 31-86.

Foucault, Michel. The History of Sexuality: An Introduction, Volume 1. New York: Vintage

Books, 1978.

Leps, Marie-Christine. "Critical Productions of Discourse: Angenot, Bakhtin, Foucault." Yale
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Beyond Clienthood

Words: 4449 Length: 10 Pages Document Type: Essay Paper #: 81683124

Chassidic fundamentalist environment in a part of Williamsburg in Brooklyn NY. She lives with her parents but has often been thrown out of the house and has other times tried to run away. She is 19 years old, and works fulltime as a nursery teacher, a job that she detests and that her mother forced her into. She has minimal independence skills, little social maturity, i.e. developmentally behind her age in comparison to 'normal' American society, although has an IQ that I suspect is quite high. Given her lack of secular subjects, all of Ellie's knowledge comes from books that she acquired from the library when she, benign thrown out of the house, found her refuge there at night. Ellie is totally ignorant therefore of some subjects, such as math and geography, but has a knowledge of others, such as Latin and Greek that others her age would not have.…… [Read More]

References

Almond, G.A., Appleby, R.S., & Sivan, A. (2003). Strong religion: The rise of fundamentalisms around the world. Chicago: The Univ. Of Chicago Press.

Antoun, R.T. (2001). Understanding Fundamentalism: Christian, Islamic, and Jewish movements. Oxford: Altamira Press.

Heilman, C. (2007). Jews and fundamentalism, Journal of Ecumenical Studies, 42, 1-9.

Heilman, C., & Friedman, M. (1991). Religious fundamentalism and religious Jews. In Fundamentalisms Observed, ed. M.E. Marty, R.S. Appleby, pp. 197-265. Chicago: Univ. Chicago Press.
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Simpsons the Death of the

Words: 1508 Length: 5 Pages Document Type: Essay Paper #: 55972698

That is the viewer must be more attuned to pop culture to enjoy each episode because they're not watching the show for it's story arc or character development within each show (like in the earlier years), they're watching it to see what snarky political and social commentary the show will make or what movie the storyline of the episode will parody. This reflects a change in the media cultural milieu. We've become a society that watches former reality TV stars on new reality shows. In other words, it was once enough to comment on a bad movie or a pop-culture meme within an episode, but now animation shows must fully parody these phenomena. In a sense it's beyond post-modernism and intertextualization, it's an attempt of defining a show exclusively in terms of pop-culture.

It was Churchill who said, "Change is the price of survival." And perhaps The Simpsons needed to…… [Read More]

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Internet Changing Our Mind and

Words: 1439 Length: 5 Pages Document Type: Essay Paper #: 89628479

Muslims have been hospitalized and, one Muslim paralyzed. The anti-Muslim spirit is also represented by the media. Despite localized differences within each member nation, the recurrence of attacks on recognizable and visible traits of Islam and Muslims was the report's most significant finding, and the report concluded that "a greater receptivity towards anti-Muslim and other xenophobic ideas and sentiments has, and may well continue, to become more tolerated"( Allen & Nielsen (2002). Such actions, happening too in America, flagrantly transgress our constitutional rights. Islamic immigrants, facing such treatment, may not recognize that nor know what to do. The book is, therefore, not only current but also original and needed. I would simply need to find more appropriate tools and the correct audience in order to make it the success that it can.

Areas for improvements. Plan for improving work

I would do the following:

1. I would clearly define my…… [Read More]

References

Allen, C. & Nielsen, J.n S. (2002) "Summary report on Islamophobia in the EU after 11 September 2001," EUMC, http://fra.europa.eu/fraWebsite/home/home_en.htm

22 hot new social media tools worth exploring.

 http://www.socialmediaexaminer.com/22-hot-new-social-media-tools-worth-exploring/ 

The Guardian [Aug 15, 2010] The internet: is it changing the way we think?
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New Media Plays a Transformative Role in

Words: 1031 Length: 3 Pages Document Type: Essay Paper #: 74209712

New media plays a transformative role in the development and communication of ideas. Just as school children learn to honor the cultural and political significance of the Gutenberg printing press, educators must also learn to respect the cultural, political, and social dimensions of the Internet and other popular culture media. The Internet is the Gutenberg press of the post-modern era. ith new media, information is democratized and disseminated without regards to geography or time. Multiple forms of media convey cultural memes. The Internet permits the expression of diverse ideas, wrapped up in a multifaceted array of creative forms. No longer restricted to the written word, great thinkers can avail themselves of sound, video, and still images. The Internet can foster and promote intellectual development in ways hiding behind traditional modes of literature cannot. Traditional modes of information dissemination are culturally and socially biased: there is an emphasis on male perspectives…… [Read More]

Works Cited

Goldwasser, Amy. "What's the Matter with Kids Today?" Salon. 14 Mar 2008. Retrieved online: http://www.salon.com/life/feature/2008/03/14/kids_and_internet

Graff, Gerald. "Hidden Intellectualism." Pedagogy. 1.1. 2001. Retrieved online:  http://muse.jhu.edu/journals/pedagogy/v001/1.1graff.html 

Johnson, Steven. "Watching TV Makes You Smarter." New York Times Magazine. 24 Apr 2005. Retrieved online: http://www.nytimes.com/2005/04/24/magazine/24TV.html

Stevens, Dana. "Thinking Outside the Idiot Box." Slate. 25 Apr 2005. Retrieved online: http://www.slate.com/id/2117395/
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Gaps Between the Academic Research and Practitioner

Words: 1267 Length: 4 Pages Document Type: Essay Paper #: 36464313

gaps between the academic research and practitioner knowledge with respect to HR that are identified by Saari & Judge (2004) are: "the cause of employee attitudes, the results of positive or negative job satisfaction and how to measure and influence employee attitudes." The authors note this in context of the lack of understanding in practice with respect to employee satisfaction. Employers do not fully understand how employee satisfaction arises (cause of employee attitudes). They also have a lack of knowledge about the outcomes associated with positive or negative job satisfaction. Some employers believe that happy workers are more productive, others disagree. Practitioners generally do not know the answer and are not familiar with current research in the area. The authors assert that practitioners generally are not able to measure employee attitudes, much less influence them.

Saari and Judge point out that academic research has more or less answered each of…… [Read More]

Works Cited:

Saari, L & Judge, T. (2004) Employee attitudes and job satisfaction. Human Resource Management. Vol. 43 (4) 395-407.
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Samsung Console Marketing Pricing of the Samsung

Words: 658 Length: 2 Pages Document Type: Essay Paper #: 54225162

Samsung Console Marketing

Pricing of the SamsunG console will be based on the pricing for competitive consoles. As noted, there are three main rival companies, offering a range of different console options. Kotler and Keller (2007) point out that the price of competing products is one of the most important drivers of the price of any new product. There are a number of pricing strategies for market entry -- penetration pricing and skim pricing among them (NetMBA, 2010). Penetration pricing is the strategy that Samsung should use for its new console. There are a couple of reasons for this recommendation. The first is that while the console is of good quality, it lacks the established brand and pantheon of games that the other consoles have. In addition, the new console is costly to produce, so the more volume sales the company can generate the more it can enjoy economies of…… [Read More]

Works Cited:

Kotler & Keller. (2006). Marketing Management (12th ed.). New Jersey: Pearson-Prentice Hall.

Lindsay, M. (2009). How to develop the right communications strategy for a conversation economy. Ad Age CMO Strategy. Retrieved November 27, 2011 from  http://adage.com/article/cmo-strategy/marketing-communications-strategy-a-conversation-model/139989/ 

NetMBA (2010) Pricing strategy. NetMBA.com Retrieved November 27, 2011 from  http://www.netmba.com/marketing/pricing/ 

QuickMBA. (2010). Foreign market entry modes. QuickMBA.com. Retrieved November 27, 2011 from  http://www.quickmba.com/strategy/global/marketentry/
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Manchurian Candidate 1962 John Frankenheimer

Words: 2030 Length: 7 Pages Document Type: Essay Paper #: 11613034

Il doit tuer par programmation des etres proches ou qu'il aime. He must be killed by relatives or loved programming he loves. Redevenu autonome, il tuera de sa propre main son beau-pere puis sa mere.Again become independent, he will kill his own hand and then his father-his mother. Enfin, il sera accule au suicide par desespoir, victime touchante de toute cette manipulation. Finally, it will be driven to suicide by despair, touching victim of all this manipulation.

The Manchurian Candidate se revelera de surcroit etre une oeuvre prophetique don't l'avenir verra se realiser beaucoup des hypotheses qu'avait imagine Richard Condon dans son roman et auxquelles Axelrod et Frankenheimer ont su donner une illustration cinematographique qui nous laisse souvent pantois. The Manchurian Candidate addition will prove to be a prophetic work whose future will be realized many assumptions had imagined Richard Condon's novel and that Axelrod and Frankenheimer were able to…… [Read More]

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Unthinkable the Author of This

Words: 686 Length: 2 Pages Document Type: Essay Paper #: 99917493

he/she projects his own personal guilt-driven hate onto those in the developing world, but also those in America as well. We are all agents of hegemony, those who would destroy others. There was nothing compelling in this straw man argument. Does it contribute to the body of understanding? I think not, because it is entirely driven by unsubstantiated bias. What I would want to see is an article covering this topic that doesn't read like a spoiled brat's op-ed. I would want something with some scientific rigor, and with enough humility that the author would understand his biases and the unfounded characteristics the author is projecting on the rest of the world.

I feel like the ideas present were basically childish. If you want to take a nugget from this article, then you want to know what really drives people to commit acts of terrorism. It surely isn't poverty, as…… [Read More]

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Gnome Liberation Front the Plight

Words: 1346 Length: 4 Pages Document Type: Essay Paper #: 58436064

Michel Klein, the local police chief said, "The liberators have failed. The gnomes are now going to spend the rest of their lives locked up in dusty cupboard."(Philip Delves Broughton)

So the gnomes being liberated are not being put to any useful purpose but are being left homeless to litter the forests and lakes and in some cases streets.

THE POBABLE AGENDA OF GLF:

In Britian it is said that the GLF might be involved in the re-sale of the gnomes stolen by them and money is the only objective of this organization. However that is not how the objectives of GLF are perceived in the rest of Europe. There appears to be a hidden message or higher purpose behind all these gnome robberies. The Gnome Liberation Front appears to practice a form of culture jamming. Culture jamming is a form of political communication, which has emerged as rebellion against…… [Read More]

References

1) Anonymous-Title: Culture jamming. Available at  http://depts.washington.edu/ccce/polcommcampaigns/CultureJamming.htm [Accessed on: 31/10/05]

2) Caroline Wyatt-Title: French Garden Gnomes Need Homes. Posted on: 29/12/03.Available at http://news.bbc.co.uk/1/hi/world/europe/3353841.stm[Accessed on: 31/10/05]

3) Rob Irving-Title: The Gnome Liberation Front. Posted on: may-02. Available at  http://www.nthposition.com/gnomeliberation.php [Accessed on: 31/10/05]

4) Anonymous-Title: Garden Gnome Liberation Front strikes Paris show. Posted on: 13/4/2000.Available at http://archives.cnn.com/2000/STYLE/arts/04/12/france.gnomes.reut/[Accessedon: 31/10/05]
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Wiki Technology Wiki Is a

Words: 911 Length: 3 Pages Document Type: Essay Paper #: 1226041

First, beginning with the development of XML integration links between enterprise Wikis (Stephens, 2007) followed by the development of more efficient search algorithms to capture content of interest by personalization options of users, Wikis will become inordinately more powerful at providing insightful data than they are today. There will be the ability to create personalized taxonomies or structures of data as well.

2020 Wiki Technology

Within eleven years Wikis will become capable of tailoring linguistic modeling to personalization options and creating entire semantically-derived Wiki structures (Schaffert, Bry, Baumeister, Kiesel, 2008). In addition Wikis will also be capable of being used on mobile platforms much more pervasively than they are today. This will be attributable to the XML integration (Stephens, 2007) that is occurring today on the Wiki platform. Content from Wikis of interest will be queried and entirely new data structures, presentable in the format of interest of the user,…… [Read More]

References

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Hazari, S., North, a., & Moreland, D.. (2009). Investigating Pedagogical Value of Wiki Technology. Journal of Information Systems Education, 20(2), 187-198.

Kosik, K. (2008). The Wikification of Knowledge. Nieman Reports, 62(4), 42.

O'Reilly, 2005. What is Web 2.0. Design Patterns and Business Models fo the next generation of Software. Tim O'Reilly. September 30, 2005.
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Future of Advertising and Its

Words: 3524 Length: 9 Pages Document Type: Essay Paper #: 31911290

Behavioral analytics are making it possible for companies to combine personas and social networks, gaining invaluable insights into the performance of promotional programs in real-time. In addition to all of these benefits, analytics will make it possible for marketers to fine-tune each element, offer and even digital channel used in the presentation of a promotional offer to a specific audience. By combining all available sources of analytics, marketers will be able to have a 360-degree view of customers while also aligning their promotional strategies to each phase of the buying process with much greater precision than has ever been possible before (Acker, Grone, Blockus, Bange, 2011).

Impact of the Internet on Advertising

In strategic terms the Internet has made digital marketing, promotion and advertising strategies more precise and measurable. The proliferation of analytics applications, many of them Cloud-based, are revolutionizing how marketers plan and execute their promotional, advertising, and services…… [Read More]

References

Acker, O., Grone, F., Blockus, a., & Bange, C. (2011). in-memory analytics - strategies for real-time CRM. Journal of Database Marketing & Customer Strategy Management, 18(2), 129-136.

Saravudh Anantachart 2004. Integrated Marketing Communications and Market Planning: Their Implications to Brand Equity Building. Journal of Promotion Management 11, no. 1 (January 1): 101-125.

Beltran-Royo, C., Zhang, H., Blanco, L.A., & Almagro, J. (2013). Multistage multiproduct advertising budgeting. European Journal of Operational Research, 225(1), 179.

Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.