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" Meanwhile the networks have critics cornered; if a reviewer says attractive women are on the sidelines to stimulate libidos in male viewers, those critics are sexist. Although it is obvious in a brutally violent game, an attractive, well-spoken female brightens up the broadcast aesthetically, it is also sexist to assume beautiful women don't understand football. As Andrew writes, "I love it when my wife talks about zone defense."
Meanwhile a research article ("College students' attitudes toward the sexualization of professional women") reported two experiments that examined "how tawdry media sexualizations of… women athletes influence the perceived gender-role orientation of athletes" (Harrison, et al., 2010). The findings revealed that when female basketball players were presented to 85 students (64 women, 24 men) in "tawdry sexualization" scenes, the perception was that they were "feminine" (read that heterosexual). However, female athletes that are beautiful and sexy "violate traditional expectations that athletes have masculine characteristics, such as strength and determination" and hence the research showed the non-sexualized women were...
11).
Conclusion: The media will do whatever it takes to increase ratings. That is not rocket science. And when it comes to the pornification of pop culture -- for example, ESPN featuring quasi-risque images of Erin Andrews on their website -- and the male gaze (sideline reporters), the television industry's profits rise. In a capitalistic democratic system, making money is the nirvana. If women are exploited, well, if that helps TV's bottom line, it is going to be the strategy, notwithstanding the protests of feminists and the lack of good taste.
Works Cited
Harrison, Lisa a, and Secarea, Ashley M. (2010). College Students' attitudes toward the sexualization of professional women athletes. Journal of Sport Behavior, 33(4), 403-427.
Levitt, Steven D., and Dubner, Stephen J. (2010). Why Are Most of Football's Sideline
Reporters Women? Freakonomics. The New York Times. Retrieved Dec. 17, 2010, from http://freakonomics.blogs.nytimes.com.
Works Cited
Harrison, Lisa a, and Secarea, Ashley M. (2010). College Students' attitudes toward the sexualization of professional women athletes. Journal of Sport Behavior, 33(4), 403-427.
Levitt, Steven D., and Dubner, Stephen J. (2010). Why Are Most of Football's Sideline
Reporters Women? Freakonomics. The New York Times. Retrieved Dec. 17, 2010, from http://freakonomics.blogs.nytimes.com.
Sports Agents Commonly, the terms 'sports agent', 'player agent', 'sports or contract representative' and 'contract advisor' are used interchangeably (vill.edu). Each term, whether identifying a lawyer or a non-lawyer, depicts a delegate who performs basically the same service (vill.edu). It is the duty of these professionals to represent, counsel, advise and assist a professional athlete in the negotiation, execution and enforcement of the player's contract (vill.edu). As of April 1993, two
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Given that people engage in sporting events for a wide range of reasons, the authors assert that it is time for athletes to develop a moral code that embraces higher standards of conduct that will help reverse these recent trends and once again provide American sports with a sense of fair play and respect. Fredenburg, Karen, Rafer Lutz, Glenn Miller et al. (2005). "Dismissals and Perceptions of Pressure in Coaching
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