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The article details the four types of fundraising sources, consisting of individual solicitation, corporate sponsorships, profit centers, and special projects, in conjunction with which it also describes the three types of sponsorship agreements, consisting of non-exclusive, semi-exclusive, and exclusive agreements.
That analysis further details the manner in which successful fundraising depends on advertising, promotion, and cooperation with other organizations and entities. Further, the article outlines the differences between various time frames associated with fundraising activities such as one-time events, periodic events, and repeated events. The author also provides an explanation of the importance of securing necessary permissions, ensuring compliance with formal legal and regulatory requirements, and for assessing the capabilities...
The article concludes with examples of both good and bad choices of matches between sports programs and sponsors, an approach to understanding the psychology of sponsorship, and an outline of a 12-step plan for effective sports program fundraising and sponsorships.
Critique
Generally, the article provides tremendously valuable advice to inexperienced sports managers designed to allow their successful incorporation of the fundraising functions into sports management. The only objective criticism of the article relates to the fact that it was written in 1999 and does not address the current economic climate. Naturally any contemporary advice about fundraising must consider the realities of the national economic crises of 2008 and its continuing impact on all kinds of charitable sponsorships.
That analysis further details the manner in which successful fundraising depends on advertising, promotion, and cooperation with other organizations and entities. Further, the article outlines the differences between various time frames associated with fundraising activities such as one-time events, periodic events, and repeated events. The author also provides an explanation of the importance of securing necessary permissions, ensuring compliance with formal legal and regulatory requirements, and for assessing the capabilities of available staff. The article concludes with examples of both good and bad choices of matches between sports programs and sponsors, an approach to understanding the psychology of sponsorship, and an outline of a 12-step plan for effective sports program fundraising and sponsorships.
Critique
Generally, the article provides tremendously valuable advice to inexperienced sports managers designed to allow their successful incorporation of the fundraising functions into sports management. The only objective criticism of the article relates to the fact that it was written in 1999 and does not address the current economic climate. Naturally any contemporary advice about fundraising must consider the realities of the national economic crises of 2008 and its continuing impact on all kinds of charitable sponsorships.
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