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These refer to the following:
The use of common language, rather than specific language, to best address the customers
The segmentation of the virtual consumer base in order to address those individuals that would need / welcome the products
The creation and usage of promotional materials based on providing information on the offer, as well as the presentation of the benefits of the offer on the potential customers
The creation of a user friendly and appealing interface
The interaction with the members of the social networks outside the actual offer itself, and most importantly, being prompt in offering responses and engaging in communications.
All in all, the social media presents business agents across the globe with opportunities to set up and...
Still, in order to benefit from the advantages created by the social networking possibilities, the economic agents have to devise new means of approaching the customers. In other words, it is necessary for you to understand your new target market, to play by its rules and to engage it. In social networking, you should never forget to enable your peers, to stimulate them and to engage them, rather than wait for them to seek your interaction (Swallow, 2010).
Reference:
Swallow, E., 2010, 7 tips for succeeding as a social media strategist, Mashable Business, http://mashable.com/2010/12/08/social-media-strategist / last accessed on January 19, 2012
Social networking, Mashable, http://mashable.com/follow/topics/social-networking / last accessed on January 19, 2012
Reference:
Swallow, E., 2010, 7 tips for succeeding as a social media strategist, Mashable Business, http://mashable.com/2010/12/08/social-media-strategist / last accessed on January 19, 2012
Social networking, Mashable, http://mashable.com/follow/topics/social-networking / last accessed on January 19, 2012
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